It Cosmetics

Before and After: It Cosmetics Lash Blow Out Mascara

August 23rd, 2019 by Karen 2 Comments

it cosmetics drybar lash blow out top — A blow out for your fringe?

I guess since Drybar caters to hair, and since lashes technically are hair, there’s a correlation between having a stylist blow out your unruly mane, and lengthening your lashes with mascara?

Weird flex but OKURRRR!

Drybar is known for their blow-drying hair services and not for makeup, so I was surprised when they teamed up with It Cosmetics to launch a new mascara.

It Cosmetics Lash Blow Out ($25) is supposed to lift, lengthen and thicken your lashes (my life’s purpose), so I’ll bite…

it cosmetics drybar lash blow out mascara — Cute! The packaging resembles a round brush.

The ends of the bristles on the wand have tiny spheres designed to catch and comb through lashes, while the wand latches onto your lashes to separate each and every hair (so it works!), but I do wish that the tip of the brush was thinner, because it’s hard to get it into the inner and outer corners without leaving a trail of wayward mascara bits and bobs behind.

it cosmetics drybar lash blow out mascara before after — I used two coats.

After two coats, my lashes (which are longer and thicker thanks to Rodan + Fields Lash Boost) are slightly longer and more separated, but the lift at the base only lasts for about an hour before my lash curl starts to droop ever-so-slightly.

As for volume, I need at least three layers of Lash Blow Out to get the results I see from one coat of $32 Dimensions de Chanel Mascara (my current holy grail).

So, the effect is noticeable, but it isn’t life-altering.

Verdict: If you’re all about length and separation, Lash Blow Out delivers. You’ll get both, sans clumps, smears or heaviness; however, if you also crave lift and volume (like I do!), then this stuff will test your patience. It requires at least three coats to reeeeeally thicken that fringe.

Your friendly neighborhood beauty addict,

Karen

P.S. TGIF!!! 🤗

Unsung Makeup Heroes: It Cosmetics Brow Power Micro Eyebrow Pencil in Universal Taupe

July 23rd, 2019 by Karen 4 Comments

What’s an unsung makeup hero? For me, it’s an oftentimes underrated makeup morsel, a permanent collection product that scoots under the radar screen of many makeup lovers but regularly rocks my world. The long-running Unsung Heroes series features some of my favorites.

There’s a ton of brow pencils out there, but it’s hard to find one that ticks all the boxes. Is it long lasting? Easy to use? Does it look natural?

It Cosmetics Brow Power Micro in Universal Taupe ($24) totally gets it right. It has everything to do with the super thin pencil point. Shaped like a tiny, slanted dash — essentially, it’s a microscopic version of the best brow pencils around for drawing realistic-looking brow hairs (Tom Ford’s, the MAC one and the NUDESTIX Stylus).

it cosmetics brow power micro swatch — It’s available in one shade, Universal Taupe

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Crazy Clips for the Win!

July 16th, 2019 by Karen 10 Comments

Question for ya: Have you arrived at that point in life when you don’t care if the world sees the weird things you do to bend your hair to your will? Although I’m not quite the lady at the supermarket with the giant pink curlers in her hair yet (because she don’t give an eff what people say when she’s buying frozen breakfast burritos!), I’m almost there. I’ve taken to wearing these long hair clips when I’m chillin’ at home, or driving in my car, or taking a walk around the neighborhood. I use ’em on wet hair, along with half a pound of flexible hairspray to smooth and flatten out my roots (which are getting progressively more wiry and untamed with each and every new gray hair) as they air dry. El Hub says I look a little crazy, but I’m like, “Hey, man, you gotta do what you’ve gotta do.”

Trader Joe’s alert!

Speaking of the shameless things we do in the name of beauty, I was waiting in line at TJ’s last week when I noticed the woman in front of me had four bottles of this lotion in her cart — and absolutely nothing else. No food, no Joe-Joe’s cookies, NOTHING. Of course, then I asked her to watch my wagon so I could run to the beauty section and grab a bottle of my own.

They’re only $3.99! For a big 16-oz. bottle! I may or may not have done a victory dance in the middle of aisle. 🙂

trader joes midsummer nights cream — A dreamy cream for $3.99

I have lizard lady skin, but a few pumps of this lotion makes my legs look and feel smooth and moisturized without making my skin feel slick or greasy. Even my heels are happy!

trader joes midsummer nights cream ingredients — It’s cruelty-free, too.

Heads up: Even though the label says it’s unscented, I think it smells a little like a kale, spinach and apple green smoothie…which I don’t mind at all.

This is IT

And that wasn’t the only new thing I tried last weekend. I also took this It Cosmetics foundation for a spin.

it cosmetics color correcting full coverage cream tan — I wear the shade called “Tan,” which is the closest to MAC NC42.

The foundations in the It Cosmetics line are famous for doing a little bit of everything and then some, and their CC+ Color Correcting Full Coverage Cream lives up to that multitasking rep. The It crew packed seven products into one tube — a full-coverage foundation, a physical sunscreen with SPF 50, a brightening color corrector, a hydrating anti-aging serum, a pore-less finish primer, a dark-spot concealer and a moisturizing day cream. Plus, a tiny bit goes a long way.

it cosmetics color correcting full coverage cream tan before after — I applied about half a pump and sheered it out with the It Cosmetics No. 22 Brush, which I dampened with MAC Fix+.

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Easy Everyday Makeup Look: Summer Breeze

June 25th, 2019 by Karen 17 Comments

Today I wore this summery look to run a couple errands and drop off Coywolf at her first day of summer fun/school. I used lots of Chanel, with a mix of new and old faves, because I love the way they handle color. They use juuuust enough, so you don’t go from zero to rodeo clown in a hummingbird heartbeat.

Swatches and details on the key products down below.

Key items

Base: All I’m wearing is a 50/50 mix of It Cosmetics CC+ Illumination and Oil-Free Matte Tinted Moisturizers (the shade I wear is Tan), which I applied with my fingers on top of Aveeno Baby Sunscreen. No setting powder, no concealer.

I like the way this base looks and feels, especially when it’s hot out, because I get medium coverage with minimal product. My pores feel like they can still breathe, and the makeup stays put no matter how much I sweat. Of course, you could go for either Illumination (which works wonders as an under-eye concealer, by the way) or Matte, but I like to mix the two because HI, MY NAME IS KAREN, AND I LIKE TO COMPLICATE THINGS.

If mixing doesn’t sound appealing to you, then I recommend going for the Matte, but still adding one or two drops of your favorite liquid highlighter (MAC’s Strobe cream is the best for mixing into foundations, IMHO).

Eyeshadow: The Chanel Les Beiges Natural Eyes palette is SO GOOD. The eyeshadows have the smooth glide of gel-powder hybrids, and you can blend any combo of the colors with just few windshield wiper swipes. If you love the Chantecaille cream shadows in pots (which are fantastic but very $$$), these Chanel shadows have a similarly creamy consistency and light-as-air appearance. You won’t find any of them, even the shimmers, settling into fine lines.

Brows: Speedy brows! This was my first time trying It Cosmetics Brow Power Micro Universal Defining Eyebrow Pencil in Universal Taupe, and I’m LOVING it. There’s a super skinny twist-up pencil on one end to draw precise lines, and a stiff brow spoolie on the other. I did these brows in a minute, and it was completely non-stressful because the pencil deposits a good amount of color, but yet it’s mellow enough to not look harsh or blocky.

Cheeks and Lips: I love how Chanel’s cream blushes blend right into your foundation without lifting it up or moving it around. I also like how they never look obvious. The blush I’m wearing here is an older one that looks like it isn’t around anymore (No. 25), but there are many other creams available on the Chanel site.

The lip combo is Rouge Allure Ink (Chanel’s lightweight liquid lipstick) in Amoreux, topped with Rouge Coco Gloss in 172 (semi-sticky but long-lasting).

More pics!

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Product Spotlight: It Cosmetics Superhero Mascara

February 20th, 2019 by Karen 8 Comments

There’s a new superheroine in town (THIS girl) thanks to this mascara’s crazy insane curl hold. I’ve been wearing It Cosmetics Superhero Mascara for the better part of the past two months because the curl hold is simply out of this world, and even though the formula isn’t technically waterproof, it might as well be in at least one way because the hold is just as good as any waterproof mascara I’ve tried.

I’m talking long, luscious black lashes with wide-eyed, locked-down CURLS. FOR. DAYS. Boom! — instantaneously dramatic lashes.

I wore it to coffee with a girlfriend a couple weeks ago (hey, Fern!) and cried about, oh…five times during the conversation. (It was one of those emo visits. You know how it goes sometimes.) When I looked in a mirror afterward, I expected to see something completely different, but this mascara hadn’t budged or smudged at all.

In Hawaii I also wore it to the pool and beach a few times, and it lasted surprisingly well there, too, despite it not being classified as waterproof, which is something I’ve been trying to avoid lately, because I’m convinced that wearing full-on waterproof makes my lashes fall out more easily.

Here’s where things get a little complicated, though: To get this mascara to do the wonderful things it can do, you’ll have to work with it a while, because the already-thick-to-start formula thickens up even more over time, and once it has, you won’t be able to just swipe two coats on your lashes and ride off into the sunset with Keanu Reeves.

Now, after having used mine for about two months, whenever I draw the wand out of the tube, the brush loads up with an obscene amount of mascara. Like, I’m not kidding, enough mascara to coat five sets of lashes!

So you gotta take the time to remove the excess if you want to unlock this mascara’s riches. I’ll either run the brush across a paper towel, or I’ll unload the excess on the edge of the tube. If you don’t, brace yourself for a clumpy mess.

Your friendly neighborhood beauty addict,

Karen