This is GREAT stuff! I haven’t been this excited about a base product in eons. If you’re into a natural matte look and want a foundation that covers juuust enough, It Cosmetics Your Skin But Better Foundation + Skincare is so on the money.
OK, I get it. Everyone’s masked up, we’re in a pandemic, hardly anyone’s been wanting to wear makeup, myself included, but I’ve been falling back into my face painting groove lately, and part of the reason is because of this new foundation from It Cosmetics.
It handles basically every lighting and photography situation I’ve throw it. It makes my skin look dayum good, if I do say so myself, AND IT FEELS LIKE NOTHING ON MY FACE!
Your Skin But Better Foundation + Skincare is a medium-coverage liquid foundation with a very natural looking matte finish. If you want enough coverage to even out areas of pigmentation and redness, along with some minor pore blurring, but you don’t need to hide everything and the kitchen sink, it’s perfect.
Lazy ladies who still lurve wearing makeup now, this one’s for you, because there’s no trickery required to get it to look nice. I do one pump, and then use my fingers to rub and work it in. Then I quickly blend with a skunk brush, and that’s it. You don’t need a primer underneath it or a powder to set it, either. Use it all by itself, and it stays put all day long (yup, even with a mask on).
For reference, I have combo skin. It’s dry on my cheeks and around my mouth, and oily on my forehead and my nose, and this foundation handles all of the various areas well.
I think it also looks good where I have “experience lines.”
I will say that if you’re extremely oily, you’ll probably want to set it with a light dusting of powder. I wouldn’t go too heavy with it though because this foundation’s ability to look like real skin is its superpower, and using a whole mess of powder will just undermine that magic anyway.
Also, it’s super lightweight, which I probably should’ve said right at the beginning, LOL! The formula is on the thinner side, much like Dior Nudeskin Air, so it’s featherweight and feels like nothing, which is actually the reason I started wearing it. After months of barely wearing any base, I have absolutely no tolerance for face products that feel heavy, and this one feels like nothing at all.
It’s available now at Ulta in 40 colors (hello, Fenty effect) for $39.50 each for a 1-oz. glass bottle with a pump. Oh, and speaking of colors, I wear it in Tan Warm 42.5 (but will switch to Tan Warm 41 once my toasty summer tan disappears in month or two), and this is the first time I’ve ever been able to wear an It Cosmetics foundation without having to mix it with something else. Seems like they FINALLY figured out that not every “tan” or “medium” shade has to have a sh*t-ton of peach undertones, and both Tan Warm 42.5 and 41 are pretty good matches for warm skin with yellow undertones.
Your friendly neighborhood beauty addict,
Karen
Christine says
October 13th, 2020 at 11:05 amWow, it’s perfect! If I hadn’t just ordered Typology tinted serum I’d be totally sold on this!
Karen says
October 13th, 2020 at 1:17 pmIt’s REALLY good. I’m so crazy picky now about what I wear as base (nobody has time for nonsense, amiright?), and this one ticks all the boxes!
You’ll have to let me know if you like that serum!
Christine says
October 13th, 2020 at 2:46 pmYes to picky!! Because you’re practically my skin twin, your word is gold and this base is definitely a find.
My Byredo colour sticks should arrive tomorrow. The Typology is set to deliver end of the month because I preordered an eye serum that will ship with everything else then. I’m having fun discovering new, luxe/faux luxe brands. Their fragrances look really nice, too, and a tad more affordable than Byredo.
Karen says
October 13th, 2020 at 3:37 pmAww, babe! That you for saying that. 🙂
I’ve been into new brands lately too… I really want to try some Ere Perez!
Christine says
October 13th, 2020 at 6:35 pmThe Colour Pots and lip products look try-worthy!
Jennifer Baird says
October 13th, 2020 at 1:50 pmMy bottle is in the mail! I can’t wait! Your skin looks amazing and it doesn’t look like you have foundation on just great skin!
I am in school again and a few of my classes are bright and way too damn early in the morning for a zoom class lol so this foundation will be perfect so I can appear awake!
Karen says
October 13th, 2020 at 3:37 pmThis is PURRRFECT for that, Jennifer! How are you liking your classes, btw?
Tatiana says
October 13th, 2020 at 4:02 pmIf this has been your secret for smooth, glowy, fresh and natural skin for the past few dozen posts, I need to check this one out ASAP.
I have found myself seriously jealous of your complexion lately.
Now to play the guessing game of what color to order on-line. No Ultas nearby.
Karen says
October 14th, 2020 at 9:47 amI had to talk a friend through picking out a color from the line last night, so you’re not alone. Ulta has pretty good return policy though!
Adeliana says
October 14th, 2020 at 12:57 amI swear you look great in everything but this really does look like great skin.
I don’t even wear foundation day to day but after reading this (and knowing how much I loved IT CC cream back in ye olden day – when nights out were actually allowed) I want to try it for myself. It’s even better now that IT have finally realised people need more than 8 shades to choose from.
Karen says
October 14th, 2020 at 9:43 amHi Adeliana,
I think you will love this. I’ll even venture to say that it’s the best base that It Cosmetics has released!
Bebe says
October 14th, 2020 at 3:42 amHi Karen and ladies
Looks so beautiful on you, skin like finish.
Is it similar to Mac Body and face foundation ( which I have been loving) but different finish?
Cheers
Bebe
Karen says
October 14th, 2020 at 9:42 amHi Bebe,
I love MAC Face and Body! They’re both very different though. I find that the It Cosmetics foundation is easier overall to apply (doesn’t require the same amount of working it into the skin and blending), and it has more coverage. The finish for the It Cosmetics foundation is also a very natural-looking matte, while Face and Body is slightly shinier. I must say that Face and Body would probably do a better job in extreme situations — like if you were living in a very hot and humid climate.
If you have any other questions feel free to ask! I’m happy to help.
Lisa C says
October 14th, 2020 at 6:21 amHi Karen, I’ve very curious about this foundation, you look lovely! My question, did you find that this oxidizes at all?
Thanks Lisa
Karen says
October 14th, 2020 at 9:38 amThanks, Lisa! I haven’t experienced any oxidizing. It’s typically an issue for me (enough so that I sometimes need to go a step down in color), but I didn’t have that problem with this foundation. It’s REALLY easy to use.
If you have any other questions please feel free to send them over!
Anne says
October 16th, 2020 at 8:40 amWow, it really looks as if you are wearing nothing at all here, but in a perfected way!
Anne recently posted … Is the pixi Clarity Lotion good for oily skin? | Doctor Anne
Janine says
October 16th, 2020 at 10:41 amYou inspired me to buy a bottle of this from the IT F & F sale. I generally trust your judgement. If you want to try a new brand, try Inkey on Sephora. It’s an affordable skincare line and WOW, the caffeine eyecream is DA BOMB!