MAC Beth Ditto Zoom Lash Mascara from the left: New Hue, Plum Reserve and Blue Charge
During the week, I usually reach for reliable, basic (boring?) mascaras in brown or black, but even reliable standbys can seem a little uninspiring after a while.
Now, whenever I feel like I’ve “hit the wall” on basic black and brown and need a change, I can turn to one of the new MAC Beth Ditto Zoom Lash Mascaras ($15 each), three new limited edition tinted mascaras in Plum Reserve (a light violet-ish purple), New Hue (a blackened burgundy) and Blue Charge (a deep navy blue).
If Yves Saint Laurent Majorelle Blue Volume is your party shade, then the Beth Ditto Zoom Lash mascaras want to be what you wear to work.
For comparison, the formula feels a little thicker than MAC Extended Play, another mascara I’ve been wearing lately.
From about an arm’s length away, all three of these could pass for basic black. But get a little closer (don’t be shy!), and they reveal their true colors.
When I wear ’em, I like to start by swiping the brush against the mouth of the tube or a clean tissue to remove any excess, which seems to reduce their tendency to clump and deposit stray mascara on my lids.
Then, I apply one coat on freshly-curled lashes before using a lash comb to further separate my fringe, and after that first layer dries, I repeat the process with a second layer to intensify the color.
Two layers is probably my sweet spot for lashes that look noticeably longer, thicker and lightly tinted, with just a slight relaxing of the curl.
No mascara!
Two coats of Blue Charge
Two coats of New Hue
Two coats of Plum Reserve
It’s a pretty conservative look for a tinted lash product, meaning that if I worked in a legal office, I could probably wear any of these three without being asked questions like, “So where’s the rave?” or “Do you have any glow sticks I can borrow?”
Of course, my makeup-minded work friends would probably notice and ask, “Pretty! What are you wearing on your lashes?” 🙂
PRICE: $15 each
AVAILABILITY: Available now at maccosmetics.com and coming to North American MAC counters and stores June 7; internationally later this month
MAKEUP AND BEAUTY BLOG RATING: B
Your friendly neighborhood beauty addict,
Karen
Emi at Project Swatch says
June 4th, 2012 at 5:51 pmI love the plum!
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Karen says
June 5th, 2012 at 7:35 amHi Emi,
Super pretty!
Chelsea says
June 4th, 2012 at 5:56 pmI have plum glasses, and I love wearing plum mascara and eyeliner when I wear them. Looks really nice against my blue eyes!
Karen says
June 5th, 2012 at 7:35 amHi Chelsea,
What’s your fave plum eyeliner?
Chelsea says
June 5th, 2012 at 7:38 amLancome Artliner has an aubergine that’s really nice, but usually I just use the L’Oreal HIP Cream Eyeliner in Eggplant.
Katherine G says
June 4th, 2012 at 6:29 pmThey are pretty! I have one purple mascara from the Hard Candy line, but I haven’t worn it yet. Those however do look conservative enough for every day use. Very pretty on you!
Karen says
June 5th, 2012 at 7:34 amHi Katherine G,
Thank you! You’ll have to let me know how purple that mascara is! I’m still looking for the ultimate party purple. 🙂
Happy Tuesday!
Katherine G says
June 5th, 2012 at 12:30 pmIt’s kind of a lighter shimmery purple in the tube. I haven’t tried it yet on my eyes just because I’m not sure where to wear it just yet. It looks like it will be a subtle accent, I should try it tomorrow just to see how it wears!
Tina B says
June 4th, 2012 at 6:39 pmI’m surprised at how nice the colored mascara looks, normally I would pass on something like that. I may have to look into one soon!
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Karen says
June 4th, 2012 at 6:56 pmHi Tina B,
Yeah, these are subtle enough to wear during the day! I hope you give them a try and like ’em. 🙂
Christina says
June 4th, 2012 at 6:58 pmI love colored mascara but find that truly bright finishes look clownish on me, and darker tints like these don’t show up. I’ve resorted to layering black and bright blue so that I have the depth of the black, but the tips are bright and blue enough to not be noticed yet add to the brightening factor.
Karen says
June 5th, 2012 at 7:33 amHi Christina,
Sounds super pretty! I bet that effect is really neat when you blink and the blue tips catch the light!
Tally says
June 4th, 2012 at 7:06 pmHey Karen! I am SO excited about this burgundy mascara, but I know it may not become part of the permanent line. Do you know of any brands that have a permanent burgundy mascara? Thanks so much!!
Diana says
June 4th, 2012 at 10:13 pmHi Tally, try YSL Aubergine
Karen says
June 5th, 2012 at 7:32 amBad Gal Plum is another one!
Chris25 says
June 4th, 2012 at 7:15 pmBlue Charge and New Hue are calling to me.
Karen says
June 5th, 2012 at 7:32 amHi Chris25,
I have it on good authority (Tabs) that Blue Charge is kitty approved!
Sunny @ Mostly Sunny says
June 5th, 2012 at 2:21 amHey, this kind of subtlety ain’t bad! I think it might be a bit “in-your-face” to wear mascara that is very obviously colored. Maybe one day I’ll give a plum mascara a try. I heard it does wonders to dark brown eyes!
Karen says
June 5th, 2012 at 7:31 amHi Sunny,
Yup, purple with brown eyes is magic!
Nina says
June 5th, 2012 at 6:43 amOhhh this is interesting – so pigmented! I mean — if I were gonna wear a colored mascara, it might as well be noticeable, right? 😛
Karen says
June 5th, 2012 at 7:31 amHi Nina,
You’ll definitely have to try YSL Majorelle Blue, then! I know it’s pricey, but it’s the brightest, bluest mascara out there right now. I think you’ll really like it. 🙂
Nina says
June 5th, 2012 at 9:26 amI saw the post on the YSL mascara and I love it! I should buy it soon – so fun!
Joyce says
June 5th, 2012 at 7:13 amI was never really into color mascaras. I prefer my basic blacks, but Plum Reserve may be the first color mascara that I get because it’s so pretty.
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Karen says
June 5th, 2012 at 7:28 amHi Joyce,
Great! I hope you try it.
Kim says
June 5th, 2012 at 9:33 amYou know me. The blacker the better, drag queen lashes, please. 🙂 I wore a ton of electric blue mascara in the 80s, though. Ah, youth. That said, I do think New Hue is subtle and pretty. Just not enough volume for me!
Perilously Pale says
June 5th, 2012 at 11:53 amLove that they are more wearable! I like a hint of colour for mascara not in my face. I just don’t find vibrant colours on mascara to look “right” most of the time.
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blauriche says
June 6th, 2012 at 2:00 pmYour naked eyelashes are gorgeous!