Well. Now I know what eyeliner I’ll be wearing when I find out that Ryan Gosling has finally gotten hitched and consequently start sobbing into my Cheetos — tears of pain, clearly, but I’ll try to pass them off as tears of joy (“I’m just so happy for him!”).
Benefit’s new They’re Real Push-Up Liner ($24) will be able to handle the waterworks, fo’ sho’.
The new waterproof matte black gel liner heads to the Benefit permanent line this July, and it has an interesting twist (literally).
Instead of coming in a pot, it comes in a pen. Think YSL Touche Eclat (which I talk about in this video), but with a flexible calligraphy-like nib instead of a brush. Twist the bottom, and the gel emits from the nib.
It’s the first ever lash-hugging gel liner pen! The custom AccuFlex tip hugs your lash line for bigger-looking eyes in seconds. The closer the liner, the bigger the eye!
—From the back of the box of Benefit’s new They’re Real Push-Up Liner
I think the most impressive thing about this waterproof liner, by far, is that IT DOES NOT FREAKING MOVE. I put it on yesterday at 7 in the morning, and it was still in full effect at 9:30 p.m. No smudging, flaking, migrating or fading at all! I even splashed my face with water at the sink several times to see if it would streak, and it did not.
Baller.
If you’ve struggled to find a black gel liner that won’t disappear, this might save your makeup-loving @ss.
Keep your angled brush handy, though, for highly defined lines with crisp edges. When applying directly from the pen, which does a good job along the lash lines, detailed lines like cat eye flicks aren’t quite crisp enough for my taste, so for those I apply the liner on the back of my hand first, then load an angled brush from there, and run it along the edges of the liner to sharpen them.
Also, expect to move quickly if you plan to do any complicated liner work, because the formula dries fast — like a minute, tops, before it sets, which is not a lot of time to manipulate and play.
I like They’re Real Push-Up Liner for simple lines along the upper lash lines — which is what it’s designed for, so yay! However, for me, anything more involved than that requires a separate brush.
Best for gals/guys who like quick, basic liner looks, and other makeup lovers who get fired up about packaging design.
Keep an eye out for it at Benefit counters, boutiques and online at benefitcosmetics.com this July.
Your friendly neighborhood beauty addict,
Karen
Icequeen81 says
May 22nd, 2014 at 3:00 pmcool lovd this line 🙂
Sunny says
May 22nd, 2014 at 3:10 pmOOO I’ll most probably NEED to check this out! I like how sharp the tip looks, and the lasting power sounds impressive!
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Kristina Vieweg says
May 22nd, 2014 at 3:38 pmThis sounds awesome! Im not good at fancy liner detail, but I love an upper lid liner. I have somewhat hooded lids so liner usually transfers to the middle part of my lid and looks ridiculous, this sounds like it’s right up my ally! So excited!
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Kalli says
May 22nd, 2014 at 3:46 pmOOOHHHH this sounds like fun! I like the design!
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karen says
May 22nd, 2014 at 3:48 pmHi Karen, What color are you wearing on your lids? The liner makes it look so chic!
Karen says
May 22nd, 2014 at 5:03 pmHi Karen,
I’m wearing a bunch of things by MAC: Soft Ochre Pot (all over lids, you can also use Painterly), Mylar (all over lids), Cork (upper crease) and Brun (crease). 🙂
Celia says
May 22nd, 2014 at 3:49 pmReally looking forward to this one! What eyeshadow are you wearing, it’s so soft and pretty!
Karen says
May 22nd, 2014 at 5:03 pmHi Celia,
I’m wearing a standby MAC combo that I like to bust when I just can’t deal, LOL! Soft Ochre Pot (all over lids, you can also use Painterly), Mylar (all over lids), Cork (upper crease) and Brun (crease). Blown out, super easy. It’s great to wear with dramatic winged liner because it softly defines the lids without taking over the entire look.
Mimi Kitten says
May 22nd, 2014 at 4:35 pmWow, this is amazing! I should look into it for sure!
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Phyrra says
May 22nd, 2014 at 6:02 pmI adore this look on you!
Amanda says
May 22nd, 2014 at 6:15 pmI read an article in Marie Claire about how Benefit worked with cosmetics labs in Japan to develop this pen. It seems like it’s really easy to use.
Poo@beautyandmakeupmatters says
May 22nd, 2014 at 6:27 pmwoow.. such a flawless eye liner application.. <3 <3
I am waiting for these to come to india now.. it looks perfect for creative liner creations.. 🙂
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Jenny says
May 22nd, 2014 at 7:04 pmHi Karen! I get so excited and filled with hope when I hear about a new waterproof liner because I am ALWAYS on the search for one that will stay on my tight line /waterline. Any thoughts on this newbie? 🙂
Laarni says
May 22nd, 2014 at 8:17 pmWANT! I hope it hits Manila soon!
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Brittany says
May 23rd, 2014 at 1:01 amI am so excited to try this! It’s exactly what was missing from the Benefit range 🙂
Bea x
Bea’s Beauty Blog
Sylirael says
May 23rd, 2014 at 2:39 amLOVE your hollow cat eye look, and the packaging/design of this liner is indeed super intriguing! I will definitely be swatching around with this when it arrives here…
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Erin says
May 23rd, 2014 at 8:43 amOHHHH, this sounds great!
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Vanessa C says
May 23rd, 2014 at 9:20 amWhere was this during allergy season?! LOL I am a sucker for black liner, but I have gone without eye liner and mascara 🙁 since about early March due to it disappearing 5 minutes after applying as I sneeze and tear ALL day. I am definitely picking this bad boy up in July <3
Thanks for sharing Karen!
xxxo, Vanessa
Fancie says
May 23rd, 2014 at 12:24 pmThis liner sounds like perfection! I’ll definitely be picking it up once it hits stores!
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Emma says
May 23rd, 2014 at 12:33 pmI am so excited for this it come out!! I always tightline and so I can’t wait to try this out 🙂
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Mallory B says
May 23rd, 2014 at 6:28 pmI definitely “need” to pick this up. 😉
crystaldawn says
May 23rd, 2014 at 8:17 pmOh now I want this.i only do a basic eyeliner most days.just cant seem to pull of the cat eye with my deformed different shaped eyeballs..was wanting to get urban decay’s new automatic liner&their cream eyeliner but this 1 sounds kinda like the 2 combined the best of both worlds…
Vanessa says
May 23rd, 2014 at 9:14 pmI was not interested in this at all until I saw your review. But now… Honestly, the name is troubling to me — I just don’t like it. But, I might take a look next time I’m in sephora (after July)…
meghan says
May 25th, 2014 at 2:03 amthank you for this! i’ll stick to my stila liquid liner… i’m crazy about my liner lines being crisp, so it really helps to know that this won’t help me reach the highest heights of liner perfection hahah
but it does look great on you. i love the whole look you did here, perfect with that lip!