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Benefit They’re Real Push-Up Liner Says, Come On, Baby, Let’s Do the Twist!

May 22nd, 2014 by Karen 24 Comments

Benefit They're Real Push Liner
Wearing the new Benefit They’re Real Push-Up Liner on my lash lines with MAC Kelly Yum-Yum Lipstick on my lips

Well. Now I know what eyeliner I’ll be wearing when I find out that Ryan Gosling has finally gotten hitched and consequently start sobbing into my Cheetos — tears of pain, clearly, but I’ll try to pass them off as tears of joy (“I’m just so happy for him!”).

Benefit’s new They’re Real Push-Up Liner ($24) will be able to handle the waterworks, fo’ sho’.

Benefit They're Real Push Liner

The new waterproof matte black gel liner heads to the Benefit permanent line this July, and it has an interesting twist (literally).

Instead of coming in a pot, it comes in a pen. Think YSL Touche Eclat (which I talk about in this video), but with a flexible calligraphy-like nib instead of a brush. Twist the bottom, and the gel emits from the nib.

It’s the first ever lash-hugging gel liner pen! The custom AccuFlex tip hugs your lash line for bigger-looking eyes in seconds. The closer the liner, the bigger the eye!
—From the back of the box of Benefit’s new They’re Real Push-Up Liner

Benefit They're Real Push Liner

I think the most impressive thing about this waterproof liner, by far, is that IT DOES NOT FREAKING MOVE. I put it on yesterday at 7 in the morning, and it was still in full effect at 9:30 p.m. No smudging, flaking, migrating or fading at all! I even splashed my face with water at the sink several times to see if it would streak, and it did not.

Baller.

If you’ve struggled to find a black gel liner that won’t disappear, this might save your makeup-loving @ss.

Keep your angled brush handy, though, for highly defined lines with crisp edges. When applying directly from the pen, which does a good job along the lash lines, detailed lines like cat eye flicks aren’t quite crisp enough for my taste, so for those I apply the liner on the back of my hand first, then load an angled brush from there, and run it along the edges of the liner to sharpen them.

Also, expect to move quickly if you plan to do any complicated liner work, because the formula dries fast — like a minute, tops, before it sets, which is not a lot of time to manipulate and play.

Benefit They're Real Push Liner

I like They’re Real Push-Up Liner for simple lines along the upper lash lines — which is what it’s designed for, so yay! However, for me, anything more involved than that requires a separate brush.

Best for gals/guys who like quick, basic liner looks, and other makeup lovers who get fired up about packaging design.

Keep an eye out for it at Benefit counters, boutiques and online at benefitcosmetics.com this July.

Your friendly neighborhood beauty addict,

Karen

Benefit They’re Real Push-Up Liner Says, Come On, Baby, Let’s Do the Twist! / Originally published May 22nd, 2014

There are 24 comments on this post. Leave yours.

Categories: Benefit, Eyes, Makeup, Product Reviews

The products in this entry were provided by the manufacturer for consideration. For information about my posting policy, please see my Disclaimer.

Previous Post: What Do You Think of the New MAC Mineralize Skinfinish Packaging?
Next Post: Longwearing Makeup Better Look Out When Benefit They’re Real Waterproof Eye Makeup Remover Comes to Town

Reader Interactions

Comments

  1. Icequeen81 says

    May 22nd, 2014 at 3:00 pm

    cool lovd this line 🙂

    Reply
  2. Sunny says

    May 22nd, 2014 at 3:10 pm

    OOO I’ll most probably NEED to check this out! I like how sharp the tip looks, and the lasting power sounds impressive!
    Sunny recently posted … Current Cleanser Line-Up Featuring RoC, Shu Uemura, & Aurelia

    Reply
  3. Kristina Vieweg says

    May 22nd, 2014 at 3:38 pm

    This sounds awesome! Im not good at fancy liner detail, but I love an upper lid liner. I have somewhat hooded lids so liner usually transfers to the middle part of my lid and looks ridiculous, this sounds like it’s right up my ally! So excited!
    Kristina Vieweg recently posted … Neons by OPI: Swatches & Review!

    Reply
  4. Kalli says

    May 22nd, 2014 at 3:46 pm

    OOOHHHH this sounds like fun! I like the design!
    Kalli recently posted … OPI’s Sheer Tint Top Coats

    Reply
  5. karen says

    May 22nd, 2014 at 3:48 pm

    Hi Karen, What color are you wearing on your lids? The liner makes it look so chic!

    Reply
    • Karen says

      May 22nd, 2014 at 5:03 pm

      Hi Karen,

      I’m wearing a bunch of things by MAC: Soft Ochre Pot (all over lids, you can also use Painterly), Mylar (all over lids), Cork (upper crease) and Brun (crease). 🙂

      Reply
  6. Celia says

    May 22nd, 2014 at 3:49 pm

    Really looking forward to this one! What eyeshadow are you wearing, it’s so soft and pretty!

    Reply
    • Karen says

      May 22nd, 2014 at 5:03 pm

      Hi Celia,

      I’m wearing a standby MAC combo that I like to bust when I just can’t deal, LOL! Soft Ochre Pot (all over lids, you can also use Painterly), Mylar (all over lids), Cork (upper crease) and Brun (crease). Blown out, super easy. It’s great to wear with dramatic winged liner because it softly defines the lids without taking over the entire look.

      Reply
  7. Mimi Kitten says

    May 22nd, 2014 at 4:35 pm

    Wow, this is amazing! I should look into it for sure!
    Mimi Kitten recently posted … The Little Black Book of Bronzers!

    Reply
  8. Phyrra says

    May 22nd, 2014 at 6:02 pm

    I adore this look on you!

    Reply
  9. Amanda says

    May 22nd, 2014 at 6:15 pm

    I read an article in Marie Claire about how Benefit worked with cosmetics labs in Japan to develop this pen. It seems like it’s really easy to use.

    Reply
  10. Poo@beautyandmakeupmatters says

    May 22nd, 2014 at 6:27 pm

    woow.. such a flawless eye liner application.. <3 <3
    I am waiting for these to come to india now.. it looks perfect for creative liner creations.. 🙂
    Poo@beautyandmakeupmatters recently posted … 5 Simple Makeup Tricks

    Reply
  11. Jenny says

    May 22nd, 2014 at 7:04 pm

    Hi Karen! I get so excited and filled with hope when I hear about a new waterproof liner because I am ALWAYS on the search for one that will stay on my tight line /waterline. Any thoughts on this newbie? 🙂

    Reply
  12. Laarni says

    May 22nd, 2014 at 8:17 pm

    WANT! I hope it hits Manila soon!
    Laarni recently posted … Steamcream in Chiyo Neko

    Reply
  13. Brittany says

    May 23rd, 2014 at 1:01 am

    I am so excited to try this! It’s exactly what was missing from the Benefit range 🙂
    Bea x
    Bea’s Beauty Blog

    Reply
  14. Sylirael says

    May 23rd, 2014 at 2:39 am

    LOVE your hollow cat eye look, and the packaging/design of this liner is indeed super intriguing! I will definitely be swatching around with this when it arrives here…
    Sylirael recently posted … Nude Dungeoneering! The Urban Decay Naked 2 Palette Review

    Reply
  15. Erin says

    May 23rd, 2014 at 8:43 am

    OHHHH, this sounds great!
    Erin recently posted … Banana Republic Marimekko Collection

    Reply
  16. Vanessa C says

    May 23rd, 2014 at 9:20 am

    Where was this during allergy season?! LOL I am a sucker for black liner, but I have gone without eye liner and mascara 🙁 since about early March due to it disappearing 5 minutes after applying as I sneeze and tear ALL day. I am definitely picking this bad boy up in July <3
    Thanks for sharing Karen!
    xxxo, Vanessa

    Reply
  17. Fancie says

    May 23rd, 2014 at 12:24 pm

    This liner sounds like perfection! I’ll definitely be picking it up once it hits stores!
    Fancie recently posted … MAC Alluring Aquatic Haul & Swatches

    Reply
  18. Emma says

    May 23rd, 2014 at 12:33 pm

    I am so excited for this it come out!! I always tightline and so I can’t wait to try this out 🙂
    Emma recently posted … Friday Five | 5 Perfect Pastel Polishes to Play With Before We Say Goodbye to Spring!

    Reply
  19. Mallory B says

    May 23rd, 2014 at 6:28 pm

    I definitely “need” to pick this up. 😉

    Reply
  20. crystaldawn says

    May 23rd, 2014 at 8:17 pm

    Oh now I want this.i only do a basic eyeliner most days.just cant seem to pull of the cat eye with my deformed different shaped eyeballs..was wanting to get urban decay’s new automatic liner&their cream eyeliner but this 1 sounds kinda like the 2 combined the best of both worlds…

    Reply
  21. Vanessa says

    May 23rd, 2014 at 9:14 pm

    I was not interested in this at all until I saw your review. But now… Honestly, the name is troubling to me — I just don’t like it. But, I might take a look next time I’m in sephora (after July)…

    Reply
  22. meghan says

    May 25th, 2014 at 2:03 am

    thank you for this! i’ll stick to my stila liquid liner… i’m crazy about my liner lines being crisp, so it really helps to know that this won’t help me reach the highest heights of liner perfection hahah

    but it does look great on you. i love the whole look you did here, perfect with that lip!

    Reply

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Welcome to Makeup and Beauty Blog
Hi there! I’m Karen, your friendly neighborhood beauty addict, and I’m a Bay Area girl who hoards brown eyeshadow and covets coral lipstick. Every morning, I wake up and say, “I’m going to do something other than a smoky eye today.” Then…I end up doing a smoky eye anyway (most days). When I’m not putting on makeup, taking pictures of makeup or writing about makeup, which I’ve been doing daily since 2007 (!), you’ll find me hanging out with my hubby (“El Hub”), my four-year-old daughter (Connor Claire) and my torbie girl cat (Pretty Girl Rosie, a.k.a. PGR).

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