Unless you’ve been living in a rabbit hole with your Cheshire Cat 
, you may have heard the 
surrounding Urban Decay’s new Alice in Wonderland Book of Shadows ($52), a limited-edition palette created for Disney to coincide with the upcoming Tim Burton version of the film.
Urban Decay Alice in Wonderland Book of Shadows, $52
Fifty-two bones gets ya 16 shimmery shadows, two eyeliners and a mini-Urban Decay Primer Potion in a fantastical pop-up box that shows Alice walking through a field of giant ‘shrooms.
Alice fans have been snatching it up (it’s already sold out on UrbanDecay.com)! But never fear. 🙂 You can sign up to be notified as soon as the next round of palettes goes on sale, or wait and find it at Sephora, Ulta and Macy’s beginning early next month.
Now, there’s been some beauty chatter about how similar this palette is to previous ones from Urban Decay, and whether or not they re-named and re-packaged some existing colors. I did take a quick look at Book of Shadows Volume II (from last fall) and did notice some overlapping shades.
A few of the neutrals in Vol. II, like Half Baked, Twice Baked, Midnight Cowboy Rides Again and YDK, do look similar to Alice’s Muchness, Mushroom, Midnight Tea Party and Mad Hatter. And among the brights, Vol. II’s Ecstasy (the shimmery purple) sure reminds me of Underland, while Jinx (the shimmery blue) kinda looks like Alice.
UPDATE, 1/21/2010: Readers Mel, HC and Jen commented to say that all of the new shades are, in fact, repromotes of existing colors from Urban Decay’s previous collections and permanent line, and the company announced some of the equivalent shades on Twitter: “Shades in the upcoming Alice in Wonderland Palette: Underland (Flash), Chessur (Chopper), Muchness (X), Absolem (Homegrown), Jabberwock (Oil Slick), Drink Me, Eat Me (Sin), Alice (Painkiller), Mad Hatter (Twice Baked), Midnight Tea Party (Midnight Cowboy Rides Again), Vorpal (S&M), Queen (Last Call) and White Rabbit (Polyester Bride)” (click here for a full list)
If you already own a fully stacked stash of Urban Decay shadows, it’s just something to consider. Of course, if you’re a rabid Alice fan or hard-core UD aficionado, a few overlapping colors may not matter to you at all, and if they didn’t, I’d completely understand. 🙂
I should say that the colors, no matter what, are up to typical standards for UD — vibrant, with shimmer that’s out of this world! I like what I’ve seen so far and appreciate the number of neutral shades, especially considering they’re from Urban Decay.
Take a look around, and let me know what you think!
Glide-on Eye Pencils
Your friendly neighborhood beauty addict,
Karen
P.S. So how was your hump day? Anything exciting to report? It’s dinner time for me. I’m settling down with Castle and a veggie burrito. What’s new with you?
Ashley says
January 20th, 2010 at 8:39 pmI want it soooooooo bad! I hope the birthday fairy is reading this (I’ve been good so far…)!
Rae says
January 20th, 2010 at 8:44 pm*squee* How pretty! I was wrong — at first, I thought some of these would be misses for me, but they ALL look stunning! Thanks for the swatches hon 🙂
Mel says
January 20th, 2010 at 9:05 pmHey Karen!
The Alice palette colors are indeed all from the permanent eyeshadow line, and most of the regular names were posted on their Twitter:
“Shades in the upcoming Alice in Wonderland Palette: Underland (Flash), Chessur (Chopper), Muchness (X), Absolem (Homegrown)…”
“More shades! Jabberwock (Oil Slick), Drink Me, Eat Me (Sin), Alice (Painkiller), Mad Hatter (Twice Baked)…”
“More and more: Midnight Tea Party (Midnight Cowboy Rides Again), Vorpal (S&M), Queen (Last Call), White Rabbit (Polyester Bride)”
Shirley says
January 20th, 2010 at 9:58 pmOoh. So pretty!! I almost wish I wasn’t boycotting them for selling me used makeup… : (
amy says
January 20th, 2010 at 11:16 pmI love the pop up art packaging! At first I wasn’t impressed by the product review pictures but now that I have seen the swatches, they are so much more lovelier to me.
MzMelanie says
January 20th, 2010 at 11:26 pmI love these but am strapped for cash so all I can do is look and drool.
Jen says
January 20th, 2010 at 11:39 pmI really wanted this until the shade equivalents came out. I have all but 4 of the colors, and the ones that are repeats, I hardly use them (the ones with glitter tend to be chunky). I must admit though, the packaging is to die for.
Karen B says
January 21st, 2010 at 12:05 amOh dear, this really puts a problem in my spending plan for the coming weeks. I think it’s gorgeous and I’m such a fan of all things Alice…
Aleksis says
January 21st, 2010 at 12:07 amWOW the colors look so pigmented and bright! I cannot waaait to see some tutorials using this!
Kypris says
January 21st, 2010 at 12:08 amI love the Alice novels… and I also love the names of the colours there (I think they are quite fitting). I will probably pass on this (I’m in a neutral phase right now, despite loving your posts on the vibrant colours) but it is definitely a gorgeous palette, with the added bonus of an Alice in Wonderland theme!
Marina says
January 21st, 2010 at 1:19 amI LOVE it. of course 🙂 and can’t wait till March to get it from the UK
Tavia says
January 21st, 2010 at 3:16 amIf you can believe me, I never liked the story but I love all of these shades 🙂
Connie says
January 21st, 2010 at 4:23 amI so want this 🙁 Missed the last palette by 5 mintues! Stupid tupid PayPal 🙁
Megan says
January 21st, 2010 at 4:45 amI can’t wait till they make some more!! I’ll be one of the first ones in line 🙂
How good was castle? I love that show! I was those 2 to kiss already!
Noeladd says
January 21st, 2010 at 4:46 amOrdered this on the 15th and I can’t wait to get it. I’m new to urban decay eyeshadows but I adore their eyeliners and thought this was a great way to build my collection.
Sarah says
January 21st, 2010 at 5:00 amJabberwocky makes me think of the episode of Better Off Ted, and for that alone, I want it!
Ditte K. says
January 21st, 2010 at 5:14 amI hope it will be available online here in europe on e.g. lookfantastic because I SO want this palette!
Vonvon says
January 21st, 2010 at 6:40 amIt’s a really really pretty palette but last night I checked the UD website and it’s already OOS(temporarily). 🙁 Really a good intro to UD for me, and the turquoise-colored liner…I so want it!
.-= Vonvon’s last blog post… Vonvon’s Interests Turns 1 Today! =-.
gio says
January 21st, 2010 at 6:56 amI so want this palette, the colors look gorgeous and the packaging is too cute!
.-= gio’s last blog post… QOTW: Do you listen to anything when you apply your makeup? =-.
Sara says
January 21st, 2010 at 7:18 amsooo jealous! i can’t wait for mine to get here!
Shannon Steele says
January 21st, 2010 at 8:24 amI got BOSII last year as a peacock aficionado so I will be skipping Alice. But only because I’m being frugal.
HC says
January 21st, 2010 at 8:55 amAll of their shadows are shadows from their permanent line. When the book was on sale on UD’s website, they had all 16 names listed side by side w/ the permanent line shades.
SoVeryFabulous says
January 21st, 2010 at 9:44 amLook at how great that pigmentation is! I’ve never tried UD shadows before, but I am very impressed with these swatches.
Abi says
January 21st, 2010 at 9:58 amOhmygosh I neeeeeed this!!! I love Alice in Wonderland and the colors look beyond amazing. Tiny problem, though….I don’t have any money. Hahaha! 🙂
HC says
January 21st, 2010 at 10:52 amHere’s a list of the shades! (Taken from UD’s website on Jan 15)
Underland (Flash)
Alice (Painkiller)
Oraculum (Baked)
Queen (Last Call)
Chessur (Chopper)
White Rabbit (Polyester Bride)
Wonderland (Maui Wowie)
Curiouser (Grifter)
Muchness (X)
Mushroom (Mushroom)
Midnight Tea Party (Midnight Cowboy Rides Again)
Vorpal (S&M)
Absolem (Homegrown)
Drink Me Eat Me (Sin)
Mad Hatter (Twice Baked)
Jabberwocky (Oil Slick)
Actually, I stand corrected — I was too excited earlier about the shades but they’re not from their permanent line. It’s all repromotes from either their permanent line or previous palettes (BOSII, Ammo, etc).
HC says
January 21st, 2010 at 10:53 amLET ME REPHRASE. My brain isn’t working!
**Actually, I stand corrected — I was too excited earlier about the shades but they’re not ALL from their permanent line. They are ALL repromotes, yes but either from their permanent line or previous palettes (BOSII, Ammo, etc).**
Annie024 says
January 21st, 2010 at 11:07 amI love the Book of Shadows Volume I but after the first one they’ve been disappointing. They’ve been packed with colors I already own individually and many of the colors have been neutral shades. I like neutrals but overall, I’d wish to see more bright crazy colors that UD is known for. The fact that they’ve re-named many of their existing colors for the Alice in Wonderland shadow book is even more disappointing. This would have been a great oppurtunity for them to come out with some awesome new colors.
I will not be purchasing this 🙁
angie says
January 21st, 2010 at 11:22 amI love this so much! Must have
Alice says
January 21st, 2010 at 1:17 pmI want SO much this palette!! It has my name, I love the book of course and it’s UD! and of course, you can all imagine, they don’t sell it in italy, UGGGGH!!! I have a friend who lives in London and he’ll try to buy me one when they get there. Or, a colleague of my father will be in NY in a month, he can go buy me one there! I just hope I manage to get it!
Lis says
January 21st, 2010 at 1:31 pmAre you serious the colors are the same as the permanent line. Aww man, I don’t want mine anymore if that is the case. ;-(
Stef says
January 21st, 2010 at 1:57 pmI love this palette, but I just can’t stand Alice in Wonderland. I’ve never liked it, so I just can’t bring myself to get it. If it wasn’t themed, I’d get it in a heartbeat!
Jen says
January 21st, 2010 at 2:19 pmThis is soooooooooo cute!!!
Melessa says
January 21st, 2010 at 2:21 pmoh that is freakin awesome! i wish i had the money….i like a lot of the colors on top of it
Melessa says
January 21st, 2010 at 2:22 pmive always loved alice way before this tim burton/johhny depp craze was even in production
Vero says
January 21st, 2010 at 3:00 pmI NEED this palette but it won’t arrive to Spain, I am going to cry! sniff
Alli L. says
January 21st, 2010 at 9:36 pmDoes anyone know a specific date for when it’s coming to Sephora?
Karen says
January 21st, 2010 at 10:07 pmHi Alli L., I called my Sephora and they said it would be on counter first week of Feb. Maybe call your local store and ask them when they’ll be getting it!
Makeupmorsels says
January 23rd, 2010 at 11:16 pmwaaah I somehow missed this post until now. So pretty!!! I resisted the urge to part with $52 when it first came out, but I think I’m going to be tempted when it comes out in Sephora. I’m a sucker for Alice in Wonderland themed makeup. thanks for swatching, the colors look fantastic!
Jennifer says
January 27th, 2010 at 11:07 pmI’m excited. I just ordered my palette. This is my first UD eyeshadow order. I figured this would be the best way to get a range of colors and try Urban Decay.
Sophia says
January 28th, 2010 at 11:25 amI like this Book of Shadows and want to try it out…Im new to Urban Decay…One thing that worries me…..Are they really glittery?? I dont wanna like like a disco ball! :/
jo ellen says
March 9th, 2010 at 6:16 ami am sooooooooo bummed because i didnt get to buy alice in wonderlands book of shadows….i went to sephoria and they were sold out too….pleaseeeeeeeeeeeeeeeee tell me i will be able to get one somewhere!
CopyCat says
April 13th, 2010 at 8:56 amthis palette is amazing :F
Alyssa says
May 13th, 2011 at 10:32 pmwill they be putting this back out again or no?