Ghost in the machine
Beauty vending machines are popping up everywhere. Check out this stalker-ish camera pic of the new ProActiv kiosk at my nearby mall:
Shoot, I remember when all you could buy from vending machines were cans of Coke and bags of Corn Nuts.
Remember how a few days ago I bemoaned the loss of the Elizabeth Arden counter at Macy’s? Well, I spoke too soon. Now, even Elizabeth Arden has vending machines:
I can stock up on Ceramide mascara and Eight Hour Cream when I visit the Westfield Shopping Center in San Francisco, hooray. (Side note: Bay Area girls, there are also vending kiosks in Westfield Oakridge Mall in San Jose and Westfield Valley Fair Mall, Santa Clara.)
Could this be the future of the cosmetics counter?
On the one hand I like that I can just walk in, get what I want and then leave without being stopped by a sales associate. Then again, I also really appreciate getting tips and recommendations from real, live, breathing makeup artists. I also like being able to touch and test products in-store, which you can’t do (legally) using these machines.
How do you feel about this trend? Yay or nay?
Your friendly neighborhood beauty addict,