Target used to be where I’d go for deeply discounted bargains on budget beauty products, kinda like an upscale Wal-Mart, but the company has been on a roll lately when it comes to beauty, expanding the number of premium brand beauty products carried in Target stores.
Yes, girl, the House of Tar-ghay now sells $18 eye shadows.
But in true Target fashion, expect to get a lot of bang for your buck. Target knows you want to save some money, but they also want you to spend some, too.
I’ve been playing with a few of the eye products and one of the lipsticks from the JK Jemma Kidd line. The entire line includes more than 100 different eye, lip and face products and makeup tools.
With modern colors and provocative packaging, the JK Jemma Kidd line for Target is designed to be stylish enough for the catwalk yet still wearable and affordable enough for the everyday woman.
Jemma Kidd’s name is new to many peeps here in the US, but she’s been a fixture in Europe’s beauty scene for a while. A makeup artist and former model, she opened a popular makeup academy in London back in 2003 and launched her own cosmetics line a few years later.
I don’t expect to be working the catwalk anytime soon, but I can relate to the everyday woman part.
JK Jemma Kidd Hi-Design Eye Colour in Modernist, JK Jemma Kidd I-Design Eye Colour in Editor ($18 each)
In terms of eye shadow quality, don’t expect Shu Uemura, but I think you can expect products somewhere between MAC and Lancome. There are two shadow lines: Hi-Design (brighter colors) and I-Design (neutral shades).
The payoff surprised me. While the colors apply sheer, you can still see that the shades look jam-packed with color. They’re easy to build up and layer for bolder looks.
I love it when products give me options, and these eye shadows do just that, providing plenty of color flexibility. They even last all day long.
Yesterday morning, I applied both colors on top of a layer of Too Faced Shadow Insurance primer. That night, as I was removing my makeup, I noticed that the shadows hadn’t creased or migrated on my lids. They looked just as good as they had hours earlier in the morning.
Sheer Vanity Gloss and Glaze in A La Mode ($18)
Sheer Vanity Glaze and Gloss does lipgloss without the goop! It’s a sheer, glossy lip gloss in lipstick clothing. The texture isn’t sticky, thick or goopy like traditional lip glosses. It will totally come in handy in the fall and winter when the wind whips my hair into my face.
The faint licorice scent fades quickly. I licked my lips to check for a flavor, but it’s taste-free.
One layer of A La Mode’s pastel, shimmery coral-peach gives my lips a pretty, natural color with lots of shine. I dig the hot pink packaging, too. Props for the dainty floral pattern!
And the formula moisturizes like a champ. My lips were dry yesterday morning (I guess I didn’t drink enough water the night before), but Sheer Vanity worked a little like a lip balm, smoothing and softening my pucker throughout the day.
Overall, I’m really impressed. As the weather cools, it’ll be nice to have a moisturizing lip gloss that won’t stick to my hair every time the wind blows.
From left to right: Modernist eye shadow, Editor eye shadow, A La Mode lip gloss
JK Jemma Kidd I-Tech Liquid Liner in Drama ($18)
I’m not a fan of most liquid liners. I think the brushes that usually accompany ’em are difficult to control, but not so with I-Tech Liquid Liner. The brush it comes with has a long, skinny tip that made it easy to draw thin, precise lines. All I had to do was remember to remove any excess product from the brush head.
Applying the product yesterday on my lower waterline and lower lash line, the one thing I noticed was the consistency. It’s thicker than most liquid liners, which is great because many have a tendency to run all over the place.
Drama, the shimmery purple shade I tested, has lots of shimmer and dimension. I think it really made my brown eyes pop.
Like JK Jemma Kidd’s eye shadows, I-Tech Liquid Liner had amazing staying power. The water-resistant formula lasted all day long (with just slight fading on my waterline) — a real gem for all you long-wear eye makeup lovers like moi!
JK Jemma Kidd I-Conic Eyes Pencil Liner in Rock Chic ($14)
A light gray shimmer pencil, I-Conic Eyes Pencil Liner in Rock Chic has a built-in sharpener in the cap (so convenient!).
Jojoba oil gives the pencil a smooth texture, and it easily glides across the skin. The product is billed as long-wear, and while it lasted all day on my upper waterline, it did start to fade around midday when I wore it on my waterline or lower lash line. I think the pencil performs well, and I’d recommend it for the price, but I wasn’t as surprised with it as I was with the eye shadows.
From left to right: Rock Chic eyeliner, Drama liquid liner
How Tabs Spends His Days…
I’ve often wondered how Tabs spends his days. Apparently, he’s a lot busier than I thought because I saw him in last night’s episode of The Hills.
Sadly, spotting a cat on screen was the highlight of the episode for me. Is anybody else completely bored by this season so far??
Your friendly neighborhood beauty addict,