“My mind’s telling me no, but my body, my body’s telling me yes…”
– Robert “R” Kelly
Truer words were never spoken — in reference to Chanel’s new Inimitable Intense Mascara in Purple ($30, part of the new Sophisticated Eye collection). The first time the wand graced the back of my hand and I got a good look at the swatch, I feared that the color of this brownish plum would be lost upon my dark fringe. But oh, how I wanted to believe!
The logical part of my brain said I shouldn’t expect much; it said I’d never be able to see the tint on my dark lashes, but the Coco-obsessed part of my brain kept telling me not to worry. “Trust in Coco, Karen. Everything will work out in the end.”
I wanted to believe — both that I’d see a rich purple on my lashes, and that I’d get the same lift and volume (at the base) that I get from the O.G. Inimitable Intense. I wanted my happily ever after, so to speak.
Well, I feel like I’ve given Purple a fair shake, and now it’s time for me to face facts. I’ve worn it a few times over the past week, and while I like like that doesn’t flake, smudge or lose its lift, even after a full 12 hours, the color just doesn’t show up on my already dark fringe.
I mean, maybe from a certain angle…in direct sunlight. Sort of? Okay, not really. For all intents and purposes, it looks like a basic black mascara.
I see you!
You never know until you try, right? I still like the lift, separation and volume it delivers from a single coat, so I’ll save a place for it in my hectic mornings routine, but its tint probably makes this mascara a better fit for blondes and light-haired brunettes than it is for me.
AVAILABILITY: Available now at Chanel counters and also online
MAKEUP AND BEAUTY BLOG RATING: B
Your friendly neighborhood beauty addict,