Archive - Sephora

At the Intersection of Makeup and Microprocessors, the Sephora + Pantone Color IQ Foundation System Promises To Help You Find a Better Foundation Match

Published in: Makeup Tips/How To, Sephora

The Sephora Color IQ Foundation System

The Sephora + Pantone Color IQ Foundation System. Goooooo science!

Ah, technology… It’s not just for sending obnoxious text messages to your best friend about how you really feel about capri pants anymore.

At Sephora tech is also helping women (and makeup-lovin’ dudes) get a better foundation match.

At the intersection of makeup and microprocessors, the Sephora + Pantone Color IQ system promises to put processor cycles to work to help you find an exact foundation shade match.

At least that’s the idea.

“Color IQ is the first and only beauty service to scan the surface of your skin, assign it a Color IQ number, and then find your scientifically precise foundation match from over 1,500 options.”

How does it work?

I’m glad you asked! :)

A Sephora makeup artist places the Color IQ device, which basically looks like a hybrid handheld camera/Star Trek tricorder, against your skin in three places to take color readings.

The Sephora Color IQ Foundation System

But first, lemme take a selfie!

You can match to either your face or neck. I opted to go with my neck, because my face is much redder (I use a lot of exfoliating products).

Sephora Color IQ screen

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What the Bite Beauty Matte Creme Lip Crayons Are Really Thinking About at Sephora, Plus New Divergent-Themed Makeup and Givenchy Ombre Couture

Published in: Bite Beauty, Makeup, Sephora

A visit to Sephora


The following is an un-redacted transcript of a conversation that occurred among the six $24 limited edition Bite Beauty Matte Creme Lip Crayons at the Novato, California, Sephora store at precisely 9:55 a.m. on Wednesday, April 2, 2014.

KUMQUAT: Wake up, you guys! Show time in five minutes. Chop-chop!

GRAPE: Awwww, come on, man! Just 10 more minutes, please? I’m so sleepy…

KUMQUAT: No way, Grape. Everyone, UP! UP! UP! We need to look perky when the store opens. Remove your caps, back straight, and get in position. Stand proud like the pigmented lipsticks you are!

CLEMENTINE: Geez Louise, Kumquat! — chill! I don’t see why we have to hurry. I mean, who visits a Sephora at 10 o’clock sharp on a Wednesday?

We have time. Let’s have a nice breakfast together as a family for once. I could make those pigment pancakes you like? :)

KUMQUAT: Absolutely not. I shouldn’t have to say this, again, but we stand at the front of the store.

The front of the store! Do you have any idea what that means?! We have to look our best every day. It’s…

Wait — shhh! Don’t make a sound. Someone just walked through the door…


SATSUMA: Oh, it’s that same girl from the other day again, the one who’s always covered in cat hair.

Why is she always here?! And doesn’t she have one of those pet hair roller things? I mean, come on! This is Sephora, for crying out loud. Sacred ground. People be rollin’ up here in skinny jeans lookin’ like they just fell out of bed two minutes ago.

SWEETY: Be nice, Satsuma. I see her all the time. She’s actually pretty cool. She takes pics and swatches for her friends. I think she’s on YouTube…

BLOOD ORANGE: Oh, really? Pictures, you say? Well, point her my way because I love having my picture taken.


KUMQUAT: Just stop it already! She’s coming over. Remember, the customers can’t know that we talk amongst ourselves. We’re supposed to be inanimate. Stand straight, shut up and sit still. It’s time to go to work!

Bite Beauty Matte Cream Lip Crayons, $24

The $24 Bite Beauty Matte Cream Lip Crayons

Bite Beauty Matte Lip Crayon Swatches from the left: Blood Orange, Clementine, Grape, Kumquat, Satsuma and Sweety

Bite Beauty Matte Lip Crayon Swatches from the left in Blood Orange, Clementine, Grape, Kumquat, Satsuma and Sweety

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New Additions to My Never-Ending Sephora Wish List…

Published in: Makeup, Sephora

This will only take a minute, wink-wink!

“This will only take a minute (wink-wink). I’ll be right out.”

Man, there’s like some weird temporal vortex Arthur C. Clarke thing going on inside the Sephora by my house. Today I meant to just run in and get a tube of NARS Radiant Creamy Concealer, thinking that I’d be in and out of there in two swishes of a tabby’s tail but, uh, that totally didn’t happen.

I don’t know how long I was in there, but it was long enough to add all of this to my ever-growing makeup wish list…

BECCA Ultimate Color Gloss

BECCA Ultimate Color Glosses from the left: Pink Lotus, Malibu Punch and Flamingo Crush

Laura Mercier Baked Eye Colour in Aubergine (left) and Smoky Topaz (right), $24 each

Laura Mercier Baked Eye Colour in Aubergine (left) and Smoky Topaz (right), $24 each

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Cleanse, Prime and Shine Your Claws With Sephora’s Formula X “The System”

Published in: Nails, Product Reviews, Sephora

Sephora Formula X The System

Sephora Formula X The System

I usually lack the wherewithal for multi-step manis involving a base and top coat when I’m painting my paws (read: I’m too lazy, yo), even though my rational mind fully recognizes the prudence of taking the extra time to extend the life of my polish.

But ever since I started using Sephora’s Formula X “The System” $32 nail kit, I don’t mind going the extra mile at all.

Sephora Formula X the System Nail Cleanser

Nail Cleanser

This is partly due to thinking that the bottles in the kit look kind of sci-fi and cool, like they belong in an Apple store beside the latest iMacs, and also because they just plain work.

Sephora Formula X The System Base Coat

Base Coat

The kit gets high marks from reviewers on, and I can see why. I used the Nail Cleanser (a brush-on liquid that helps remove residue from your nails so the products you layer on top bind better), Base Coat and Top Coat with Tom Ford’s Viper Nail Lacquer this week, and my nails have definitely handled the hell I regularly put them through better.

Sephora Formula X The System Top Coat

Top Coat

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I’ve Got Designs on the Soft Brushes in the New $38 Five-Piece Sephora Collection IZAK Brush Set

Published in: Kits and Sets, Makeup Tools, Product Reviews, Sephora

sephora collection izak brush set

The new Sephora Collection IZAK Brush Set ($38)

Since the world’s first beauty fanatic triumphantly shouted, “Eureka!” while thrusting her makeup brush into the air, faces and makeup bags everywhere have been plagued by boring brushes and stiff bristles.

For (what seemed like) millennia, brushes with boring black handles and scratchy bristles bothered beauty lovers, who dreamed of living life more colorfully, and comfortably, with brushes like the ones in the new $38 five-piece Sephora IZAK Brush Set.

Not only are the foundation, powder, eyeshadow, brow and liner brushes in this new limited edition holiday set super soft, they’re also quite sassy.

And the source of that sass? New York-based French illustrator Izak Zenou, who’s worked with some of the biggest names in beauty and fashion, including Chanel, Henri Bendel and Laura Mercier.

I love his illustrations and the work he’s done here. The black, white and hot pink brushes in the set, and the illustrated gal gracing the accompanying zippered pouch, are so glam yet oddly approachable…

The illustrated girl on the front looks like she’d be fun to hang out with — chic and totally down to earth. I bet she wouldn’t judge me if I showed up to our lunch date with two-tone matte lips and cat fur stuck to my suede ankle boots.

sephora collection izak brush set

sephora collection izak brush set
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