Dude, can you believe UD’s O.G. Naked Palette is almost 10 years old?
Wait — should that be in the past tense? Because UD phased out the O.G. Naked (RIP). They replaced it with Naked Reloaded, which’ll be out in less than week!
Overview
- What is it? Naked Reloaded replaces the now-defunct Naked Palette. It has 12 powder eyeshadows, and four of the pans — satiny beige Bribe, shimmery golden Barely Baked, matte orange-brown Boundaries and matte peachy beige Blur — contain more product than the others. Those are the shades UD thinks you’ll use the most.
- How much is it?
I haven’t confirmed this yet, but I’m guessing it’ll be $54, which is how much UD charges for the other Naked Palettes in the permanent collection.It’s $44. - Who’s it for? According to UD, errrrrbody, because the colors and textures are supposed to work for every age, gender and skin tone.
- When can you get it? February 18th on the UD website and at Urban Decay stores, March 4th on the Sephora and Ulta websites, and March 7th at Sephora and Ulta stores.
- How is it different than the original Naked? Reloaded has more mid-toned warm browns and fewer cooler, darker shades like grays and taupes. It also doesn’t have a dual-ended liner or a brush, and then there are the four larger pans.
- Is it like any of the other Naked palettes? Yup, I think so. Naked Reloaded is like a warmer, powered-up Naked on the Run (without the cheek and lip products), with lots of mid-toned colors to make it versatile. The color temps are warm like Naked Heat, but nowhere near as red.
- What about the eyeshadow formula? It’s what I’ve come to expect from UD eyeshadows. They’re soft and silky with fluffy powder particles that like to fly when I touch one of the pans with a brush. Based on a prelim arm swatch, most of them feel smooth, except for Angel Fire, which has huskier glitter than the other shimmers, so it’s on the chunky side.
- What about that orange? MAN, I’m so over UD’s obsession with orange in their eye palettes… I like orange eyeshadow well enough, but it keeps popping up everywhere, and I’d just assume see something else in place of it.
Oh, and pardon me for going all X-Files for a moment, but IT’S CONSPIRACY THEORY TIME! Here’s why I think Reputation and End Game, two of the colors, sound like Taylor Swift song references to me: Because I think someone at UD is secretly weighing in on the Taylor Swift vs. Kim/Kanye feud that hit a couple years ago… Or maybe I’m writing too much into it, LOL!
Your friendly neighborhood beauty addict,
Karen
Tracy says
February 12th, 2019 at 6:47 amEasy pass. I already have ABH Sultry so don’t need a UD clone of it. Thank u, next!
Kristen says
February 12th, 2019 at 7:09 amI definitely agree, this looks like a less exciting version of ABH Sultry.
Jade says
February 12th, 2019 at 8:02 amI think I’ll have to pass. Hoping for someone to release a cool toned brown palette (not grays or purples). I like the way cool tones react with my skin tone better but gray tends to get very clubby on me very fast. If you can think of any suggestions let me know!
Am loving immortal in the nudestix, thanks for the recommendation!
Denise S. says
February 12th, 2019 at 11:39 amUD really watered down the color pigmentation in this version on the Naked palette. Super disappointed at how light and muted the colors look from the swatches. They could have done a lot better imo.
Karen says
February 12th, 2019 at 4:23 pmI was a little surprised to hear that they decided to even phase out the original!
Michelle says
February 12th, 2019 at 12:21 pmI understand some unexcitement for this palette, but for a pale girl with blue eyes I’m kinda digging it!! Thanks for the swatches!! 😁
Karen says
February 12th, 2019 at 4:22 pmYou’re welcome! I hope that it works for ya. 🙂
kellly says
February 12th, 2019 at 12:49 pm“Those are the shades UD thinks you’ll use the most.”
I really appreciate UD doing my thinking for me, (n.o.t.) but in this case they don’t know me at all. This is definitely a pass for me. I can use my $44 for other things.
Karen says
February 12th, 2019 at 4:18 pmLOL. Wouldn’t it be nice if you could actually pick which pans are bigger or smaller? Now that would be NEXT LEVEL!
Suzanne C says
February 12th, 2019 at 2:53 pmNot sure why UD (and seemingly every other beauty brand) thinks everyone will look good in these warm shades. The reds/oranges/etc. don’t flatter me at all; they just make me look ill. Now that I think about it, I have seldom seen anyone truly carry the look off completely outside of social media. It’s past time the beauty industry got it’s face out of Instagram and focused on real life.
Karen says
February 12th, 2019 at 4:17 pmHi Suzanne,
Agreed. The only thing getting me through this trend is knowing that someday colors other than red and orange will come back into style! Everything is cyclical in makeup… Gimme all those real life colors, please.
P.S. Hope things with the insurance and contractors have been coming along.
Tatiana says
February 12th, 2019 at 7:30 pmI’m still annoyed as heck with UD for discontinuing the original Naked palette. I was about the replace my second worn out, used up one with another and I couldn’t find it anywhere because they discontinued it. Sigh. I really don’t like warm toned eyeshadows. They just don’t work with my coloring. At least it saves me money. Who am I kidding, I’ve only been doing one color eyeshadow plus a liner and mascara lately. Anytime I try anything more I end up with a mess on my lids.
Beatrice says
February 13th, 2019 at 1:05 amThe thing I really appreciate is UD dropped that stupid brush and made the palette more compact and the pans bigger. That said, I’m not wowed – and that coral is really putting me off! Same issue I have with some ABH palettes, there’s always that one shade that shouldn’t be there *eyeroll*. I still feel that discontinuing the OG palette was an unnecessary pr stunt, cause so many people loved it and would have bought it over and over for generations to come 😉 x
Beatrice | Strawberry Makeup bag
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Kristy says
February 16th, 2019 at 6:11 amMy initial reaction when they announced this was “meh”. Now that I’ve seen swatches, my reaction is “meh”. Hard pass!
Jenny says
February 21st, 2019 at 12:16 pmYet another cool-toned girl here; red-orange-pink-peach on my eyes make me look ill. Easy pass.