Dude, can you believe UD’s O.G. Naked Palette is almost 10 years old?
Wait — should that be in the past tense? Because UD phased out the O.G. Naked (RIP). They replaced it with Naked Reloaded, which’ll be out in less than week!
- What is it? Naked Reloaded replaces the now-defunct Naked Palette. It has 12 powder eyeshadows, and four of the pans — satiny beige Bribe, shimmery golden Barely Baked, matte orange-brown Boundaries and matte peachy beige Blur — contain more product than the others. Those are the shades UD thinks you’ll use the most.
- How much is it?
I haven’t confirmed this yet, but I’m guessing it’ll be $54, which is how much UD charges for the other Naked Palettes in the permanent collection.It’s $44.
- Who’s it for? According to UD, errrrrbody, because the colors and textures are supposed to work for every age, gender and skin tone.
- When can you get it? February 18th on the UD website and at Urban Decay stores, March 4th on the Sephora and Ulta websites, and March 7th at Sephora and Ulta stores.
- How is it different than the original Naked? Reloaded has more mid-toned warm browns and fewer cooler, darker shades like grays and taupes. It also doesn’t have a dual-ended liner or a brush, and then there are the four larger pans.
- Is it like any of the other Naked palettes? Yup, I think so. Naked Reloaded is like a warmer, powered-up Naked on the Run (without the cheek and lip products), with lots of mid-toned colors to make it versatile. The color temps are warm like Naked Heat, but nowhere near as red.
- What about the eyeshadow formula? It’s what I’ve come to expect from UD eyeshadows. They’re soft and silky with fluffy powder particles that like to fly when I touch one of the pans with a brush. Based on a prelim arm swatch, most of them feel smooth, except for Angel Fire, which has huskier glitter than the other shimmers, so it’s on the chunky side.
- What about that orange? MAN, I’m so over UD’s obsession with orange in their eye palettes… I like orange eyeshadow well enough, but it keeps popping up everywhere, and I’d just assume see something else in place of it.
Oh, and pardon me for going all X-Files for a moment, but IT’S CONSPIRACY THEORY TIME! Here’s why I think Reputation and End Game, two of the colors, sound like Taylor Swift song references to me: Because I think someone at UD is secretly weighing in on the Taylor Swift vs. Kim/Kanye feud that hit a couple years ago… Or maybe I’m writing too much into it, LOL!
Your friendly neighborhood beauty addict,