Prep + Prime Highlighters clockwise from light pink brush: Radiant Rose, Bright Forecast and Light Boost
Most of the time I curse my dark circles, but sometimes they come in handy, like when I’m doing my impression of Lurch from The Addams Family or testing under-eye brightening products.
Which brings us to today! The new four-piece MAC Primed For Perfection collection of products to brighten and highlight launches April 7 in North America (internationally, some time in April), and, like the Bronze Everyday collection coming out the same day, MAC plans to add the items in the collection to their permanent line.
To say “I’m stoked” about the lightweight Prep+Prime Vibrancy Eye ($30) primer would be an understatement of epic proportions. Designed to be worn beneath concealer, this dark circle-defeating angel of awesomeness moisturizes and illuminates the under-eye area. MAC also claims it could be a long-term solution for puffy, tired-looking eyes by diminishing creases, bags and dark circles.
The release also features three new brightening click pens called the Prep + Prime Highlighters ($23), which look to me a little like YSL’s Touche Eclat. MAC says they can be worn on bare skin or atop concealer or foundation.
I believe my dark circles and I shall evaluate these directly, as in immediately. 🙂 In the meantime, here’s a quick look at the products and swatches. I’ll update you on my dark circle progress (or lack thereof) soon.
Swatches from the left with the flash: Vibrancy Eye Primer, Prep + Prime Highlighter in Bright Forecast, Light Boost and Radiant Rose
Without the flash
Anyone else really jazzed about this release? Rise up, my fellow dark circled comrades! 🙂
Your friendly neighborhood beauty addict,
P.S. Here’s an interesting Q & A on the new Primed For Perfection collection with Nick Gavrelis, MAC Vice President of Global Product Development…
What is the strategy behind launching Prep + Prime Vibrancy Eye and Prep + Prime Highlighter? What void do they fill in MAC’s primer category?
We launched Prep + Prime Vibrancy Eye and Prep + Prime Highlighter to add diversity to our Prep + Prime Eye formulas. We have our original Prep + Prime Eye formula which evens out the skintone and texture on the eyelid, but we felt that we needed a primer to perfect the skin for concealer application. This formula was created to be used specifically for the delicate eye area.
The Prep + Prime Highlighter allows for precise application and more targeted luminosity to add light and radiance to the eye or any area of the face in one easy step. The difference between Prep + Prime Highlighter and Prep + Prime Skin is that this new formula provides a more targeted luminosity and it can be used under and over foundation for touch-ups.
How does Prep + Prime Vibrancy Eye work? What are its main ingredients?
Prep + Prime Vibrancy Eye immediately improves radiance and clarity around the eye area with the following main ingredients: Vitamin C Complex with Melannite (K3 aminopropyl ascorbyl phosphate and 2CME ascorbyl tocopheryl maleate) serves as a brightening agent and antioxidant. The anti-angiogenics phytosphingosine, glycosaminoglycans and gingko biloba help strengthen skin. For optics, a cocktail of light reflective pearls in multiple colours renders the maximum skin-enhancing effect. A range of peptides — sweet orange extract, red algae extract, caffeine and sucrose — soothes and depuffs the eye area, while glycerin, trehalose, sodium hyaluronate and shea butter add up to a powerful combination of moisturizers and emollients. Over time, this combination of ingredients can brighten the appearance of dark circles, reduce puffiness and add moisture around the delicate eye area.
How should Prep + Prime Vibrancy Eye be applied? Should it be worn above or below foundation/concealer?
Prep + Prime Vibrancy Eye should be applied gently with your fingertip, patted gently around eye area until blended. It should be worn under concealer.
What are the benefits of the click pen applicator on Prep + Prime Highlighter? Where and how should it be applied?
The Prep + Prime Highlighter click pen allows for precise, easy application and provides just the right amount of product. Prep + Prime Highlighter should be applied with the brush tip directly to the high place of the face to help brighten. Additionally, it can applied over bare moisturized skin, or over concealer/foundation. Blend well with fingertips.