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Product Spotlight: It Cosmetics Superhero Mascara

February 20th, 2019 by Karen 8 Comments

it cosmetics superhero
The bomb dot com (but there’s a trick to it)

There’s a new superheroine in town (THIS girl) thanks to this mascara’s crazy insane curl hold. I’ve been wearing It Cosmetics Superhero Mascara for the better part of the past two months because the curl hold is simply out of this world, and even though the formula isn’t technically waterproof, it might as well be in at least one way because the hold is just as good as any waterproof mascara I’ve tried.

I’m talking long, luscious black lashes with wide-eyed, locked-down CURLS. FOR. DAYS. Boom! — instantaneously dramatic lashes.

I wore it to coffee with a girlfriend a couple weeks ago (hey, Fern!) and cried about, oh…five times during the conversation. (It was one of those emo visits. You know how it goes sometimes.) When I looked in a mirror afterward, I expected to see something completely different, but this mascara hadn’t budged or smudged at all.

In Hawaii I also wore it to the pool and beach a few times, and it lasted surprisingly well there, too, despite it not being classified as waterproof, which is something I’ve been trying to avoid lately, because I’m convinced that wearing full-on waterproof makes my lashes fall out more easily.

it cosmetics superhero
That’s two layers of Superhero on the lashes on the left eye (my right) and bare lashes on the eye on the right.

Here’s where things get a little complicated, though: To get this mascara to do the wonderful things it can do, you’ll have to work with it a while, because the already-thick-to-start formula thickens up even more over time, and once it has, you won’t be able to just swipe two coats on your lashes and ride off into the sunset with Keanu Reeves.

Now, after having used mine for about two months, whenever I draw the wand out of the tube, the brush loads up with an obscene amount of mascara. Like, I’m not kidding, enough mascara to coat five sets of lashes!

So you gotta take the time to remove the excess if you want to unlock this mascara’s riches. I’ll either run the brush across a paper towel, or I’ll unload the excess on the edge of the tube. If you don’t, brace yourself for a clumpy mess.

Your friendly neighborhood beauty addict,

Karen

Product Spotlight: It Cosmetics Superhero Mascara / Originally published February 20th, 2019

There are 8 comments on this post. Leave yours.

Categories: Eyes, It Cosmetics, Makeup

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Comments

  1. Michele DiCola says

    February 20th, 2019 at 12:21 pm

    I love Superhero mascara !
    But it at Ulta

    Reply
  2. LindaLibraLoca says

    February 20th, 2019 at 12:26 pm

    Uh, at first I was really excited, but I have zero patience for mascaras that I need to wipe down. I am just too impatient, end up not doing it properly and ruin my whole makeup.
    LindaLibraLoca recently posted … New Pixi Eyeshadow Palettes Natural Beauty and Reflex Light – Review and Swatches

    Reply
  3. Linda says

    February 20th, 2019 at 12:58 pm

    It’s my favorite mascara!

    Reply
  4. Tatiana says

    February 20th, 2019 at 1:34 pm

    I have to admit I agree with LindaLibraLoca. For me a mascara has to work straight from tube for at least 2 to 3 months. I don’t like having to waste product on paper towel or take a ton of time separating my lashes with a separate comb when I expect the mascara wand to do the work for me. Darn, aren’t I getting old and cranky.

    Reply
  5. Erica says

    February 20th, 2019 at 1:41 pm

    I haven’t used this one yet, but I’ve heard lots of good things!

    Reply
  6. Patoots says

    February 20th, 2019 at 3:40 pm

    Ive used it and loved it as well!

    Reply
  7. Diana says

    February 20th, 2019 at 8:53 pm

    I will give this another try it does curl nicely. I tend to give up too quick if gets clumpy. I’m old and cranky too lol

    Reply
  8. Angela says

    February 21st, 2019 at 12:40 pm

    My lashes suck at holding curl so this sounds wonderful!

    Reply

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Welcome to Makeup and Beauty Blog
Hi there! I’m Karen, your friendly neighborhood beauty addict, and I’m a Bay Area girl who hoards brown eyeshadow and covets coral lipstick. Every morning, I wake up and say, “I’m going to do something other than a smoky eye today.” Then…I end up doing a smoky eye anyway (most days). When I’m not putting on makeup, taking pictures of makeup or writing about makeup, which I’ve been doing daily since 2007 (!), you’ll find me hanging out with my hubby (“El Hub”), my four-year-old daughter (Connor Claire) and my torbie girl cat (Pretty Girl Rosie, a.k.a. PGR).

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