Fun fact: a person can sing the chorus to NSYNC’s Bye Bye Bye — and don’t even play like you don’t know it! — over and over to the name of this new foundation from It Cosmetics for an obnoxious amount of time, annoying both themselves and those around them to no end.
“Bye, bye, bye, bye, bye lines!”
I think that video also had some puppet-like dance moves in it. Oh, the ’90s and its boy bands…
Basically, I think I just found your, and by “your,” I mean my, new favorite foundation. 🙂
It’s a flexible, full-coverage skin-smoothing liquid foundation with a luminous finish, and it just came out for fall. A 1-oz. plastic bottle is $38 and has a pump, which is a little touchy. I somehow always squeeze out a little more than I need when I put it on the back of my hand (I have to mix two shades to get a perfect match for me).
That’s kind of annoying, but other than that little design flaw, and the fact that none of the shades is a perfect match for me, I think the foundation itself is almost perfect.
It smooths away pores while deftly dodging my fine lines, and no matter how many layers I use — seriously, you could go full-on “cake face” if you want to — it doesn’t look streaky or heavy. And it doesn’t feel heavy either. You can also sheer it out if you want to. Either way, it looks natural, with or without setting powder. Basically, it’s pure awesomeness in a 1-oz. bottle.
This is a great foundation for my fellow over-30 ladies and gents who want a comfortable, long-wearing foundation with a slightly dewy finish and flexible coverage from sheer to full. Great for evening out your skin tone, covering pimples and sun spots, and just generally all the kinds of awesomeness you want from a foundation.
I hope It Cosmetics adds more shades, because there are only seven available, and if you have yellow undertones like I do, they skew a little peachy.
You can work with it, though. I’m somewhere between Tan and Rich, and I mix the two. I know that many people won’t do that, but I often do. If, for example, you would ever buy a lighter shade for winter and a darker shade for summer, maybe this is something you would also do.
Actually, it really reminds me of MAC Face and Body, except that it’s A LOT easier to apply.
One of these days when you find yourself at Ulta, grab a sample of Bye Bye Lines ’cause it’s awesome.
Your friendly neighborhood beauty addict,