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Before and After: It Cosmetics Lash Blow Out Mascara

August 23rd, 2019 by Karen 2 Comments

it cosmetics drybar lash blow out top
A blow out for your fringe?

I guess since Drybar caters to hair, and since lashes technically are hair, there’s a correlation between having a stylist blow out your unruly mane, and lengthening your lashes with mascara?

Weird flex but OKURRRR!

Drybar is known for their blow-drying hair services and not for makeup, so I was surprised when they teamed up with It Cosmetics to launch a new mascara.

It Cosmetics Lash Blow Out ($25) is supposed to lift, lengthen and thicken your lashes (my life’s purpose), so I’ll bite…

it cosmetics drybar lash blow out mascara
Cute! The packaging resembles a round brush.

The ends of the bristles on the wand have tiny spheres designed to catch and comb through lashes, while the wand latches onto your lashes to separate each and every hair (so it works!), but I do wish that the tip of the brush was thinner, because it’s hard to get it into the inner and outer corners without leaving a trail of wayward mascara bits and bobs behind.

it cosmetics drybar lash blow out mascara before after
I used two coats.

After two coats, my lashes (which are longer and thicker thanks to Rodan + Fields Lash Boost) are slightly longer and more separated, but the lift at the base only lasts for about an hour before my lash curl starts to droop ever-so-slightly.

As for volume, I need at least three layers of Lash Blow Out to get the results I see from one coat of $32 Dimensions de Chanel Mascara (my current holy grail).

So, the effect is noticeable, but it isn’t life-altering.

Verdict: If you’re all about length and separation, Lash Blow Out delivers. You’ll get both, sans clumps, smears or heaviness; however, if you also crave lift and volume (like I do!), then this stuff will test your patience. It requires at least three coats to reeeeeally thicken that fringe.

Your friendly neighborhood beauty addict,

Karen

P.S. TGIF!!! 🤗

Before and After: It Cosmetics Lash Blow Out Mascara / Originally published August 23rd, 2019

There are 2 comments on this post. Leave yours.

Categories: Eyes, It Cosmetics, Makeup, Product Reviews

The products in this entry were provided by the manufacturer for consideration. For information about my posting policy, please see my Disclaimer.

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Comments

  1. Diana says

    August 24th, 2019 at 12:08 pm

    I felt the same about the correlation here, but what the heck I will try it. Eh not blown away either volume wise. Its nothing extra special. The wand is too big imo.

    Reply
  2. Chelsea says

    August 25th, 2019 at 4:20 pm

    Glad you tried this so I don’t have to! Your lashes look nice of course, but not outta this world. I might try the Chanel, I generally like their mascaras. I’m using Pixi right now but I’m not entirely happy.

    Reply

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Welcome to Makeup and Beauty Blog
Hi there! I’m Karen, your friendly neighborhood beauty addict, and I’m a Bay Area girl who hoards brown eyeshadow and covets coral lipstick. Every morning, I wake up and say, “I’m going to do something other than a smoky eye today.” Then…I end up doing a smoky eye anyway (most days). When I’m not putting on makeup, taking pictures of makeup or writing about makeup, which I’ve been doing daily since 2007 (!), you’ll find me hanging out with my hubby (“El Hub”), my four-year-old daughter (Connor Claire) and my torbie girl cat (Pretty Girl Rosie, a.k.a. PGR).

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