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Walmart Gets Into Cosmetics in a BIG Way

April 21st, 2009 by Karen 25 Comments

cosmetics-sign

WalmartI’m always on the lookout for beauty bargains and news, so when Glam Media asked me to review the newly expanded cosmetics department in Walmart stores, I cleared out some haulage space in the back of the 4-Runner and drove out to the closest store.

I haven’t been to a Walmart in years. The store I reviewed is in Richmond, spread out on two floors, but once inside it only took a minute to spot the large “Cosmetics” sign showing me where to go.

cosmetics-section-shot

In terms of selection, the new department dwarfs anything I’ve seen in a while. It’s huge, to say the least (three long aisles; I’m guessing 600 square feet of cosmetics).

almay-and-neutrogena

They carry most of the big drugstore brands like Neutrogena, Almay and Covergirl. The only product I looked for but couldn’t find was Sally Hansen Lipgloss, but the store did have Sally’s nail polishes.

checking-out-rimmel

It was time for the ultimate test: the price check, so I parked my boo-tay in front of the Rimmel section and went to work.

rimmel-blush

Right now I have the Rimmel Mono Powder Blush in Santa Rose, which I got at the drugstore for $3.50 a while back. Walmart had them for $2.97 (Walgreens regular price: $3.49). Not bad!

physicians-formula-organic

I couldn’t decide on a blush at Walmart (don’t you hate that?), so I made my way over to the Physicians Formula section.

physicians-formula-shimmer-strips

Remember the Shimmer Strips I reviewed a few weeks ago? At Walmart they were $9.30, about $2 less than I paid on the Physicians Formula website and about $1.70 less than the Walgreens price.

sally-hansen-wall

After an hour of shopping I’d barely touched the surface of Walmart’s new cosmetics department, but El Hub was getting antsy, so my last stop was to the Sally Hansen Salon Nail Polish display. At $5, each polish was about $1.50 less than the price of a bottle at my nearby drugstore ($6.50). That’s a huge 30% savings.

sally-hansen-orange-you-cute

I wanted a bright, springy color, so I choose creamy reddish coral Orange You Cute?

outside

All told, Walmart’s new beauty section has just about every big drugstore product and brand at an average of 20-30% lower prices than drugstore. If you’re bargain beauty conscious, check it out!

Your friendly neighborhood beauty addict,

Karen

Walmart Gets Into Cosmetics in a BIG Way / Originally published April 21st, 2009

There are 25 comments on this post. Leave yours.

Categories: Drugstore Beauty Finds

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Comments

  1. Jian says

    April 21st, 2009 at 6:31 am

    Damn! Our supermarkets only stock few cosmetics, my local one only does Rimmel and Collection2000 (I think its an English thing).

    It’s true supermarkets are great for picking up make up bargains but I find the shopping experience less than enjoyable because half the time there aren’t samples and the stuff I actually want to buy is SOLD OUT! Although I do notice quite a few empty spaces in your photos. Oh well.

    Hope you’re having a great day!

    Jian´s last blog post..Spaghetti Carbonara Recipe

    Reply
    • Karen says

      April 21st, 2009 at 7:25 am

      Hi Jian,

      Yeah, that’s true. Sometimes I’ll have to hit up a few stores before I find the item that I’m looking for!

      My Tuesday is going okay so far. I’m just sipping some coffee and listening to the news right now. How’s your day been?

      Reply
  2. Jessica says

    April 21st, 2009 at 6:57 am

    I love Walmart for makeup! Its always cheaper and theres a few things that I just never buy high-end like mascara and shampoo 🙂

    Jessica´s last blog post..MAC and Lush Haul!

    Reply
    • Karen says

      April 21st, 2009 at 7:26 am

      Hi Jessica,

      Cool! What brands do you usually buy when you’re there?

      Reply
  3. Chris says

    April 21st, 2009 at 8:21 am

    Good review Karen!

    Walmart does have better prices (especially compared to Target for cosmetics) although not usually the BOGO deals that a Long’s/CVS or Walgreen’s will have.
    (I shop at the Richmond store sometimes but have found larger selections in San Leandro (Davis St). The stores also vary in terms of upkeep. The Oakland store gets heavily shopped and is OOS quite often. You find the same thing at Long’s – they are all different.
    That’s my local East Bay girl point of view lol.)

    Physician’s Formula Eye Shimmer strips are one of the “unsung heroes” at drugstores imho.

    Reply
    • Karen says

      April 21st, 2009 at 8:25 am

      Hi Chris,

      Yay, East Bay!

      I really like the Richmond store. It’s roomy… plus the pet section rocks, LOL!

      Reply
  4. Vanessa says

    April 21st, 2009 at 9:53 am

    I’m not really one for shopping at Walmart. If I do go in, I only grab the items I need and leave as quick as possible. Call me crazy, but their grey colour scheme makes the store unappealing and sort of a drab.

    Reply
  5. Liz! says

    April 21st, 2009 at 10:00 am

    Um, yeah… whitey over here won’t be going to Richmond’s Walmart anytime soon, lol.

    On another note, what’s your take on Walmart as it treats its employees and impacts the community? How low do we stoop to get a lower price on a luxury item like cosmetics (i.e. it’s not necessary to keep us breathing and healthy)? I mean, would you rather get a $1.50 off that bottle of nail polish, or pay a little extra at a different store where employees are provided health insurance and so don’t have to go on government health programs? Just food for thought…

    Reply
  6. cloudburst says

    April 21st, 2009 at 10:03 am

    One of my favourite ways to unwind at the end of a stressful day is to trawl drugstore or Walmart isles for good makeup deals. THanks for the price check!

    Reply
  7. Maggie says

    April 21st, 2009 at 10:05 am

    wow, i haven’t been to walmart in a year! they’ve improved a lot!
    aha, i only went there, back then, for school supplies, but i guess now i could count cosmetics!

    thanks for the review! 🙂

    Maggie´s last blog post..Something New, Photography, and Sephoraaaa<3

    Reply
  8. Karen says

    April 21st, 2009 at 10:25 am

    Hi Liz,

    I’m not sure what you meant by the whitey thing, but about Walmart in general, I don’t agree with them on everything. They do, however, have one heck of a great drugstore cosmetics department.

    For what it’s worth, the employees who helped me in the store were very happy and helpful — actually more pleasant to work with than the employees in a lot of so-called luxury stores.

    Reply
  9. Coco says

    April 21st, 2009 at 11:02 am

    I’ve yet to see Physician’s Formula at my local Walmart, but they do carry the complete Cover Girl Queen Collection, IMAN, Black Radiance, Black Opal and another drugstore line targeted towards women of color, which is really cool and rare.

    Coco´s last blog post..Posh Brush Review

    Reply
  10. Milan says

    April 21st, 2009 at 11:42 am

    I’m more of a Target girl myself (Walmart makes me itch) but I may have to venture in there and check out the beauty aisles. Sigh. LOL!

    Milan´s last blog post..Prescriptives Motor-Eyes Instant Action Mascara

    Reply
  11. Kate & Zena says

    April 21st, 2009 at 12:10 pm

    Haha, my local Wal-Mart is in the process of expanding so everything is a mess. My Wal-Mart’s make-up aisle isn’t that big. It’s bigger than my Jewel-Osco’s but smaller than my Target’s cosmetic aisles. Messy, messy, messy. I still prefer my Walgreens and Jewel, thank you. I at least know where everything is and they are both close to me (less than a mile).

    Reply
  12. Julienne says

    April 21st, 2009 at 12:15 pm

    Ouu~ I l-o-v-e sally hansen nail polishes, hehe.

    There’s something about my Walmart’s cosmetic section that I don’t like.. They’ve remodeled it twice and I still don’t like shopping there, haha. I prefer Target’s layout better I guess; especially since they don’t have ugly yellow price tag stickers wherever you turn. :0)

    Julienne´s last blog post..I never liked you anyway.

    Reply
  13. Stacie says

    April 21st, 2009 at 3:42 pm

    The nearest Walmart to me is scary! I refuse to go by myself; I’m afraid I’ll get mugged in the parking lot. Sigh, that’s East Fort Worth for you! But even the nicer Walmarts don’t thrill me. That are less expensive, but in my experience it’s usually too insanely crowded in the store. They will have two checkout lines open, and the lines wrap around the store! And I’ve found that often the makeup aisles are chaos; things not in the right places, etc. I’ll browse the cosmetics when I’m there for something else, (such as groceries) but I won’t go there just for that.

    Reply
  14. qudz104 says

    April 21st, 2009 at 4:11 pm

    for me, i go armed with coupons to the drugstores, and i work at one so i get employee discount too!

    Reply
  15. Daya says

    April 21st, 2009 at 6:34 pm

    I’m not a Walmart girl by any means, but I do *heart* Target. I love that they sell OPI! It’s cool that you can find more expensive cosmetics (perfume for example) at the drugstore now! 🙂

    Reply
  16. kit says

    April 21st, 2009 at 6:42 pm

    Too bad I don’t have a Walmart near me. The drugstores usually seem to have “old” merchandise and the selection is nothing to brag about ><

    Reply
  17. Michelle says

    April 21st, 2009 at 7:05 pm

    I have Orange you cute? too! I bought it last summer. I’m so glad to know it’s still around because mine’s probably thickened by now.

    Reply
  18. Marisol says

    April 21st, 2009 at 9:04 pm

    What a deal! Glad to see more stores revamping their cosmetics dept.

    Marisol´s last blog post..babbling brook… blah blah blah

    Reply
  19. rochelle says

    April 21st, 2009 at 9:25 pm

    i live close also to the richmond walmart and also closer to the martinez walmart and looking at the pictures of what you took, there is a lot of selection, but the walmart where i live closer to in martinez, there stock usually low half the time… but there is a lot of selection now.

    Reply
  20. Tanya says

    April 22nd, 2009 at 12:39 pm

    I’m frequently at Wal Mart (I’m from a small town and it’s the closest “big” store within 5 minutes in town- Target is about 20-30 minutes away), so it’s no shock or rarity for me to buy makeup at Wal Mart 🙂 I always know I’ll save a few bucks at Wal Mart compared to a drugstore like Longs/Walgreens/Rite Aid, but when drugstores DO have those wonderful BOGO sales, I’m there!!!

    Tanya´s last blog post..I’m Feelin’ Good – Sephora Haul.

    Reply
  21. MJ says

    February 9th, 2013 at 7:00 pm

    Hi! I’m from Manila PH, I just want to ask if Walmart has Benefit Cosmetics products? Thank You!

    Reply
  22. luchetti says

    May 24th, 2015 at 3:46 pm

    I steer clear of my Walmarts for everything, not worth the 50 cents the caliber of people and trash that shops there I call it the Ghetto Mart..just filled with ghetto trash….I am a Target lover…

    Reply

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About Makeup and Beauty Blog

Welcome to Makeup and Beauty Blog
Hi there! I’m Karen, your friendly neighborhood beauty addict, and I’m a Bay Area girl who hoards brown eyeshadow and covets coral lipstick. Every morning, I wake up and say, “I’m going to do something other than a smoky eye today.” Then…I end up doing a smoky eye anyway (most days). When I’m not putting on makeup, taking pictures of makeup or writing about makeup, which I’ve been doing daily since 2007 (!), you’ll find me hanging out with my hubby (“El Hub”), my four-year-old daughter (Connor Claire) and my torbie girl cat (Pretty Girl Rosie, a.k.a. PGR).

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