Generally speaking, I have a high bar when it comes to the cuteness of mascara wands. Like, I’ll gladly gush over cute compacts and cute lipsticks, but cute mascara tubes?
Not usually enough to get me to go batsh*t cray.
What I REALLY want are mascaras that work well, but if the packaging is also cute, like I think it is with the Paul & Joe Smudgeproof Mascara in Noir I’ve been wearing lately, then that’s an extra bonus. 🙂
Barring disasters and other uncontrollable events, I curl my stick-straight lashes daily, and championship-caliber curl hold is one of the things I really like about this mascara.
That…and the super cute tube.
Smudgeproof sets, lengthens, lifts and locks lashes like it’s making it freakin’ rain at the club, and lashes stay elongated and lifted well beyond 12 hours — even through numerous naps (which I saw firsthand last weekend in Napa).
For me the sweet spot is two coats, which also adds some volume, but not a ton. Volume-wise, I’d say the effect is about two snaps shy of drag queen runway show.
So, it’s a good amount. I’m into it.
The shade I wear, a glossy black cat color, is called Noir, and it’s one of two available now in the permanent line (there’s also a brown shade called Brun).
There are also two limited edition summer shades available called Blue Hibiscus (a navy) and Pink Samba (a deep red), and you can find them all now online and at Paul & Joe counters.
PRICE: $26 each
AVAILABILITY: Available now online and at Paul & Joe counters
MAKEUP AND BEAUTY BLOG RATING: B+/A- (cute and curly, but kinda expensive)
Your friendly neighborhood beauty addict,
P.S. Happy hump day! 🙂