Concealer is one of those products that makeup artists often quarrel over. Do you use it under or over foundation, with or without a corrector, only for dark under-eye circles, or do you use it for blemishes, too? And some people even question whether you need to use it at all, proposing that perhaps some can rely on a fantastic foundation instead.
Every makeup artist has a different opinion when it comes to concealer or a different technique, but one thing most of them agree on is this: MAKE UP FOR EVER Full Cover is an industry favorite, and tonight we’re going to explore why.
MAKE UP FOR EVER is one of the few professional level cosmetics lines available to the general public, thanks to Sephora and a handful of boutiques in New York and across Europe, and that means that all of us, professionals and enthusiasts alike, can pick up any of their products without presenting an industry card or a list of credentials.
But this isn’t a brand overview (we’ll save that for later). Let’s focus tonight on one of the company’s most beloved products, Full Cover Concealer ($30, available in 12 shades).
Starting with the packaging — gorgeous! Black borders with a see-through section in the middle so you can tell exactly how much product you have left? I like. And it comes in a squeezable plastic tube, which I prefer to other designs because it lets me get every last bit of product out without having to hack into the package. To apply, just unscrew the black cap to reveal the near-needle nose applicator.
Fortunately, the product inside the packaging is just as gorgeous as the packaging itself. Full Cover is silicone-based, and formulated without any oils, so it’s great for all skin types. Since silicone molecules are larger than pores, they don’t gunk up the works. That’s means the product is non-comedogenic, and perfect for acne-prone skin. The silicone also creates a sort of webbing, like a primer, that shouldn’t accentuate flakey patches, which also makes it suitable for dry skin.
There’s absolutely no fragrance to aggravate sensitive skin, either, and I can attest to it being A-OK for my oily and sensitive skin.
Like other silicone-based products, Full Cover doesn’t mind oil at all. I’ve yet to see it rub off, fade, or become mottled on my oil-slicked face. And when my eczema flares up, it works wonders at covering up the redness while not drawing any unwanted attention to the irritated areas.
Again, thanks to a silicone base, it’s also waterproof. Not water–resistant. In this case, we mean water-proof, and I’ve personally tested and seen this used in situations when other concealers ran or smudged. It’s lasted through crying and eye-dabbing with multiple tissues, and stayed put during downpours in which I was soaked from head to toe (including the time I wore pink underwear under my white linen pants…). It’s even retained its opacity after hours of swimming in the ocean, held on during allergy season despite a runny nose and tearing eyes, and stayed in place during and after hours of dancing, singing, and sweating on stage under glaring spotlights.
I think you get the idea, but just in case — this stuff is bangin’ in the longevity department.
And gee, does it work. Full Cover was designed to cover major skin imperfections with just a single layer. Acne marks? Gone. Port wine stains? Disappeared. Dark under-eye circles? Brightened. Even tattoos can be erased, though they may require a few more layers with a bit of powder in between. And because it hates to budge, it can even be used on the body, making it perfect for covering up that bruise you got on your leg while gardening.
The fully opaque coverage looks to me like real skin, and it only takes a tiny dot, easy to precisely dispense with the needle-tip applicator, to cover both under-eyes. Applied sparingly, it shouldn’t settle into lines or wrinkles, nor crease on even the oiliest eyelids, even after 12 hours of wear.
What many people do take issue with is the price, and that’s a valid point. $30 for a concealer? they’ll say. Some of us balk at spending that much on foundation, let alone something like a concealer of even more limited use.
But, if you’re interested in quality, I think it’s worth it. Imagine not having to reapply or touch-up midday, and then there’s also how little it takes to cover both under-eyes, and the same amount again to cover moderate discoloration on the rest of the face.
I use mine daily for both and still have about a quarter of the tube left after six months. Assuming that you only used it under your eyes, it could probably last at least a year, easily, and you wouldn’t need to change products if your skin became oilier in the summer or drier in the winter. And then if you faced an occasion in which you had to get wet, be it swimming, crying at a wedding, or blinking away watery eyes while skydiving, you’d be all set. Thanks again to the silicone base, it won’t even separate unless exposed to extreme heat, so no worries about it going bad any time soon.
If you’re wrestling over a decision between two popular concealers, let me finish with this: walk (or run) to your nearest MUFE boutique, get yourself shade matched, and never worry about rain, tears, oil, or flakes again.