If you’re wearing one of Urban Decay’s two new limited edition $49 palettes inspired by the upcoming Disney flick, Oz the Great and Powerful, and someone shouts, “Witch!” DO NOT bust out your Tae Bo moves.
I repeat: no Tae Bo, Jiu-jitsu or Aikido moves, and absolutely DO NOT remove your hoop earrings.
Throw no blows! — because they’re just complimenting you on your makeup. 🙂
The two colorful palettes, Glinda and Theodora, recently materialized online — POOF! — just like witchcraft, tying in with the new Oz film with makeup to recreate the looks worn by the witches played by Mila Kunis and Michelle Williams.
And this time, Urban Decay went all out!
These aren’t just some of their existing products in fancy packaging (not that I don’t like some of those palettes too). They created all-new colors here, and even included tutorials.
Nothing half-@ssed or cheesy. I feel like UD put a lot of thought into both products.
Each one comes with eight completely new eyeshadow shades…even though there are only six pans (two of the pans in each palette are duos), and the pans contain 0.05 ounces of product, making them the same size as Urban Decay’s interchangeable full-size shadow pans.
Urban Decay also included a gloss and liner with each palette, considerately completing the look.
First, Theodora — the richer, moodier magician who excels at conjuring up fab looks for brown smokey eyes.
The Theodora Palette
The Glinda Palette
Swatches
Glinda, the springier spell caster here, casts her cosmetics incantations by harnessing the power of peach, pink, purple, taupe and silver shades, and with all of these swatches, I only needed a single swipe to see vibrant, intense color.
I actually like how Urban Decay limited the number of shadows this time around to eight each because while I also think it’s neat to have zillions of shadows in a single blockbuster palette (hey there, Alice in Wonderland), those can be a little overwhelming for me (not to mention, huge!).
In this case, I like eight… It seems like a good number.
Oh, and the palettes are always reusable. You could always swap any of the colors with one or more of Urban Decay’s other eyeshadows, which is also an option.
As for price, $49 does seem expensive, but it represents a pretty good price break. Purchased individually for $18 each, six full-size UD single pans would set you back $108.
Yup, I love the mix of colors this time… Lots of good stuff here (I almost want to wear them all at once!).
PRICE: $49 each
AVAILABILITY: Available now at urbandecay.com and coming soon to Sephora, Ulta and select Macy’s stores
MAKEUP AND BEAUTY BLOG RATING: A
Your friendly neighborhood beauty addict,
Karen
Alison M says
January 23rd, 2013 at 4:26 pmTheodora, yes yes yes! Of course it helps that Mila Kunis is so hot.
Alison M recently posted … NARS Dressed to Kill Review and Swatches
Teri says
January 23rd, 2013 at 4:31 pmI really really love both but I think Theodor is my favourite. The red lipgloss pencil did it for me I guess, lol! Are you doing a look with them Karen? 🙂
Teri recently posted … Dior Vernis in Ivory and Rouge Garconne
Tracy@Beauty Reflections says
January 23rd, 2013 at 4:33 pmTheodora OH MY. I haven’t actually bought anything since November but I want that palette!
Radhika says
January 23rd, 2013 at 4:36 pmTheodora for me…but I also want some bits and pieces from Gilda! 😀
Radhika recently posted … Balenciaga Paris Eau de Parfum – Review
Becca @ The Beauty Sample says
January 23rd, 2013 at 4:38 pmGeez, how on earth to choose–they’re both SO gorgeous! I mainly stick with neutrals on my eyes but when i do wear color, it’s either purple or green, so UD did a great job picking the shades! 😀 I also still have yet to try the new eyeshadow formula so I must really get on that
Becca @ The Beauty Sample recently posted … The Sample: Jouer Bare Beauty Collection Review & Swatches
Polarbelle says
January 23rd, 2013 at 4:39 pm*sigh* LOVE!
Polarbelle recently posted … Say Hello To Sleek Hair With Marc Anthony Oil Of Morocco Argan Oil Shampoo, Conditioner and Treatment
Karen says
January 23rd, 2013 at 4:40 pmalready ordered mine from UD this am, and it’s shipped this afternoon!! =) so excited!! Thanks for the review and swatches amiga!
Agata says
January 23rd, 2013 at 4:47 pmSooo beautiful! I am going to get the Glinda palette, I think I will wait till it’s available on Sephora.com so I get get free shipping and some samples although I am really tempted to just buy it from urban decay.com. You should do some looks with both palettes.
Karen says
January 23rd, 2013 at 4:54 pmI will! I didn’t have time today because I’m working on like five different projects at once, LOL! I’ll put looks up soon. 🙂
Agata says
January 23rd, 2013 at 6:10 pmI didn’t mean today, just in the future :)I cannot wait for your post that you mentioned on FB today, I am really curious what it’s going to be.
Jessica K says
January 23rd, 2013 at 4:51 pmOh no, oh no, oh no! I really want the Theodora palette! I didn’t think I would but I don’t have any dark shadows like that and … UGH! So beautiful!
Jasmine says
January 23rd, 2013 at 5:03 pmDAT RED! Yum.
Jasmine says
January 23rd, 2013 at 5:04 pmDAT RED! Yum!
Jasmine recently posted … LORAC PRO Cream Eyeliner in Black – Review & Photos
Nichole Clark says
January 23rd, 2013 at 5:15 pmGlinda palette you WILL be mine! As much as I love me some sultry red and deeper colors I’m ready for spring and summer colors to get here and brighten things up.
thepaigest says
January 23rd, 2013 at 5:35 pmI got both!! But I’m movie crazy and Urban Decay Crazy!! This was on my must list. Hopefully the only next major purchase is MAC Archie Girls too bad there soooo close together!! EEK THANKS for the swatches you ROCK! They Rock! LOVE!
Kath TheFabZilla says
January 23rd, 2013 at 5:36 pmDecisions, decisions! These are very tempting palettes! Both of these witches are calling my name!
thepaigest says
January 23rd, 2013 at 5:37 pmOh.. and the Lip Gloss is full size? It’s actually a great deal then!! Wow!
Rose says
January 23rd, 2013 at 5:38 pmGotta have the Theodora palette! But if I can take South and Tornado eyeshadows and the Glinda lip as well, I’d be set!
Chris El says
January 23rd, 2013 at 6:12 pmI agree, I like the mix of colors in these palettes. Can’t decide which one I want… Or which one I want first!
Jay @ Wayfaring Beauty says
January 23rd, 2013 at 6:16 pmI’m a little jealous, Glinda’s colors show up so beautifully against your skin! Aura, Magic, Illusion and the lip pencil didn’t really show up against my coloring and Oz was like fall-out city, so even though I swatched both palettes for my site I only took home Theodora. It’s such a fabulous palette though – sultry natural colors but greens and a gold I know I’ll be reaching for this spring, PLUS a full size lip pencil? Amazing deal in my book.
Jay @ Wayfaring Beauty recently posted … BB Cream, Asian-style! Missha M Perfect Cover B.B Cream
Michelle says
January 23rd, 2013 at 7:44 pmWow, I really like that Glinda pallet. Very tempted, even though I swore off buying anymore UD shadows as I really hate the new formula.
UD hasn’t even tempted me since the release of Naked2, but I have a feeling I will give into this…
Emi at Project Swatch says
January 23rd, 2013 at 10:34 pmI really want to get one of these, but which one? I am leaning toward Theodora, but can’t decide.
Emi at Project Swatch recently posted … MUFE 35 Taupe Aqua Brow Review & Swatches
Enka says
January 23rd, 2013 at 11:07 pmI’m gonna convince a friend of mine (fellow makeup addict) to buy one palette; I’ll get the other, and we’ll just swap the eyeshadows and pencils we like into the design we like. She loves pinks, and dark shades, and she’ll LOVE the red lip pencil. I’m more into golds and a neutral lip. THANKS FOR THE SWATCHES!!!!
Sunny says
January 24th, 2013 at 12:38 amThere are a couple of shades in Glinda that I love (hello South!), but I’m more about Theodora! I like the the duo shadows, and it’d be a great opportunity to score the build your own palette at a good price!
Jennifer says
January 24th, 2013 at 4:24 amTHIS is LIKE! I LOVE the idea of putting the charecters looks on the back with a tutorial! LOVE the colors too, seem very wearable!
Jennifer recently posted … Organix Keratin Oil Shampoo & Conditioner
Kim says
January 24th, 2013 at 7:45 amI actually like both of these, which surprises even me since I’m normally not a fan of “springy” colors. Can’t wait to see your FOTDs with these. 🙂
Maryana says
January 24th, 2013 at 7:54 amLove Theodora and Mila Kunis showing it on her 🙂
Karla says
January 24th, 2013 at 8:59 amAhh! I want them both!
Tiffany says
January 24th, 2013 at 10:37 amI was totally not interested in either of these palettes but after seeing your swatches, Karen… OMG! I think I’ll be using the Glinda palette on my best friend for her wedding. The colors are perfect and you really can’t go wrong with Urban Decay! 🙂
Addie Cain says
January 24th, 2013 at 10:57 amWhile I prefer Glinda’s reputation, I think I prefer Theodora’s palette!
Kara says
January 24th, 2013 at 1:02 pmSo much for my no buy!
Tennyoceres says
January 24th, 2013 at 1:12 pmThis is awful, I just want the Theodora palette for the lip color! Well, the really awesome smokey shades are a plus. C’mon UD branch the lip colors out on their own, please.
Rachael says
January 24th, 2013 at 2:23 pmI want the Glinda one. Badly.
If anyone needs me I’ll be singing (horribly off key) songs from Wicked.
Mara says
January 24th, 2013 at 3:15 pmI prefer the first palette ! I would love to get that !
Dr. Jessica Tuttle says
January 25th, 2013 at 9:42 amI can’t wait to get the Gilda palette. I love Urban Decay eyeshadow and these colors look amazing for my lighter skin tone.
Karo says
January 25th, 2013 at 12:54 pmoh wow…Glida is so pretty but Theodora too <3
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Jette says
January 25th, 2013 at 2:57 pmI might need to get both of these at some point, they’re both incredible 🙂
Corey says
January 26th, 2013 at 8:02 pmBoth are so beautiful! I’m wondering why there isn’t a palette for Rachel Weisz’s character. I’m loving all of the beauty products this movie has inspired (Urban Decay, OPI, Essence). Can’t wait to see the movie!
Danielle says
January 30th, 2013 at 7:41 amI ordered Glinda but I want the Theodora too. The lip colors are actually available Glinda is a mix between Naked and Lovechild more Naked to me and the red is F-Bomb I kid you not. Go on UD and look at the colors there dead ringers so if you don’t get the palettes you can have the dupes of the lip colors. To me though the palettes are out of this world gorgeous. Thanks for the great review!
thatiane gomes says
June 27th, 2013 at 4:29 pmEu amo a glinda meu sonho essa paleta perfeita da urban decay
Já tenho a naked a smoked e a midnight agora preciso desta
Adorei o post!!
Um beijo