I’m not even really a concealer person anymore, since everything concealer-y adds, like, 1,000 years to my face (FOR SERIOUS!). It’s that dry under-eye area, man. So, so tricky… But this snazzy little stick by Benefit has me feeling like I could fall in love again with concealer.
If their new Boi-ing Hydrating Concealer ($22 for a 0.12-oz. stick) looks familiar to you, well, that’s probably because you might remember a similar product from back in the day called Fakeup. Boi-ing Hydrating is basically the same thing, but in different packaging and more shades (six, to be exact).
Don’t let dry under-eyes and dark shadows get you down. Boi-ing hydrating concealer hides dark circles and visibly smooths fine lines. Plus with Vitamin E & apple seed extract, this hydra-smoothing formula keeps skin hydrated for 6 hours* with Vitamin E and appleseed extract (Formerly known as fakeup. Same shades, same great formula!)
*instrumental test on 10 panelists.
- Sheer coverage
- Lightweight formula
- Natural finish
- 100% said it hydrates skin**
**results observed in a consumer panel survey
It’s an ultra-creamy under-eye concealer stick with a concealer “core” surrounded by moisturizer, and it completely covers dark areas without creasing or emphasizing wrinkles experience lines. You swipe it directly underneath your eyes, pat with a finger or a brush, then find yourself screaming “WHAT MAGIC IS THIS?” because it really is makeup sorcery. When I wear Boi-ing Hydrating, I can’t even tell it’s there, and I that’s what I really love about it.
INGREDIENTS: RICINUS COMMUNIS (CASTOR) SEED OIL, C12-15 ALKYL BENZOATE, POLYETHYLENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, ETHYLHEXYL PALMITATE, CETEARYL ISONONANOATE, NYLON-12, SILICA, PHENOXYETHANOL, CAPRYLYL GLYCOL,TOCOPHERYL ACETATE, BENZOIC ACID, ETHYLHEXYL MYRISTATE, ETHYLHEXYL STEARATE, HEXYLDECANOL, BUTYLENE GLYCOL, PYRUS MALUS (APPLE) FRUIT EXTRACT, BRASSICA CAMPESTRIS (RAPESEED) STEROLS, BHT, TOCOPHEROL. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE)]. N° 07306/A
I forgo setting Boi-ing with a powder, by the way… I mean, you totally can, but I think it loses a little of its effortlessness when you pack it down with additional product. I’d rather just wear it on its own. Oh, and because I’m unnecessarily high-maintenance, I do a small swipe of No. 3 under each eye, then add a dot of No.4 to get my perfect shade. Then I blend with a finger, and I reapply every four hours or so.
I love this stuff so much that I wish there it came in a bigger stick for my face! Benefit, make that happen please!
❤️❤️❤️❤️❤️ 5 out of 5 hearts.
Your friendly neighborhood beauty addict,
Karen
Great product! By the way, what nail color do you have on? It is lovely. Thanks.
Hi Becky,
Oh, thanks for noticing! It’s Sally Hansen Pink and Harmony. I did a post on it recently (here it is). It’s super affordable and very chip resistant!
I wish you had a like button on your page because sometimes I have nothing to say but I really like the blog! I have used Benefits Boi-ing before but not in this form. It was in a little pod. It worked fantastically! For me, it did move a little within a couple of hours and I had to set it. Anywho!! Good blog!
Hi Christine,
I think I know which Boi-ing you’re talking about — the original one, in the pan, which is still around. This one is made specifically for dry skin! They’re both good though.
My undereyes need a little magic right now…
Linda Libra Loca recently posted … Jade Roller – What is it and what does it do?
Ha! Don’t we all?
I’ve been using the Sephora brand gel serum something or other concealer and I freaking love it. It doesn’t dry me out and actually makes my undereyes look plumper and hydrated. I do set it though cause it does crease and I am oily later in the day.
This sounds great and looks very natural. My under eyes are dry these days, too. Everything is lizardy with the quick change in temps. 🙂
This sounds wonderful! All of the sudden concealer under my eyes looks awful and I have been struggling with what to do! I will give this a try. Thanks Karen!
This sounds like such a lovely concealer, though I typically migrate more towards full coverage concealers as my under eye situation needs all the help it can get.
http://www.themakeupaficionado.com