I’m Finally Trying Zoeva! Here Are My First Impressions…

Published in: Guest Post, Makeup, Makeup Tools, Palettes, Video, ZOEVA

zoeva first impressions

So, I have been wanting to try Zoeva makeup brushes and cosmetics for the longest time.  I’ve seen so many bloggers and YouTubers rave about them — the pigmented eyeshadows and gorgeous brushes — and the day has finally come. I’m finally trying Zoeva!


I wanted to share my excitement with you guys, so I filmed my first impressions in this video:

I also have photos and swatches of everything I talk about in the video (down below), so that hopefully you guys can get a good idea of what Zoeva has to offer.

ZOEVA History

“ZOEVA is a German brand, founded in 2008 by Zoe Boikou. The brand name ZOEVA is composed of ZOE, the Greek word for ‘life’ and EVA, the very first woman. From a basic range of only 10 makeup brushes, ZOEVA now offers a professional portfolio of over 50 makeup tools and 100 colors for a full face makeup routine. Our products are designed to make a real difference in the way women experience their beauty rituals.”


Zoeva Warm Spectrum Eyeshadow Palette

zoeva first impressions

Zoeva Warm Spectrum Eyeshadow Palette swatches from top to bottom:

zoeva first impressions

L to R: WR 130, WR 100, WR 070, WR 040 and WR 010

zoeva first impressions

L to R: WR 140, WR 110, WR 080, WR 050 and WR 020

zoeva first impressions

L to R: WR 150, WR 120, WR 090, WR 050 and WR 030

“ZOEVA is dedicated to the self-confidence and unique beauty of all women. Every ZOEVA product is made with love and designed with conviction and passion for makeup. Our ultimate goal is to offer luxurious, high quality products. Helping every woman to discover her individual beauty is our highest ambition. ZOEVA means celebrating yourself and being aware of your individual beauty.”


Zoeva Luxe Color Blushes in Burning Up and He Loves Me, Maybe

zoeva first impressions

zoeva first impressions

For size comparison, here are the Zoeva blushes compared to NARS and MAC blushes:

zoeva first impressions

Zoeva Luxe Color Blushes in Burning Up and He Loves Me, Maybe swatches:

zoeva first impressions

L: He Loves Me, Maybe and R: Burning Up

Both of these blushes are incredibly pigmented, smooth and easy to blend.  I can’t wait to try these!

“Women in need have a special place in our hearts. We feel responsible for women suffering from domestic abuse or have lost their hair due to chemotherapy. It is our highest ambition to strengthen their self-esteem and to give them more self-confidence and awareness of their own individual beauty. In women we trust. From the bottom of our hearts.”


Zoeva Nude Spectrum Blush Palette

zoeva first impressions

Zoeva Nude Spectrum Blush Palette swatches:

zoeva first impressions

Clockwise from the top left: ND 030, ND 020, ND 040 and ND 030

As you can see, these are pretty close to my skin tone, but I think the first and third colors could still be pretty blushes.  On lighter skin tones, this could be an amazing neutral blush palette!

Zoeva Luxe Cream Lipsticks in Cross My Heart and One Wish

zoeva first impressions

Zoeva Luxe Cream Lipsticks in Cross My Heart and One Wish swatches:

zoeva first impressions

L: One Wish and R: Cross My Heart

These lipsticks are so smooth and pigmented! I got this amazing color from just one swipe.  I’m super impressed with the formula so far.

Zoeva Makeup Brushes

zoeva first impressions

Here’s what’s included in what they call the Complete Set, which comes with the following 15 brushes:


  • 101 Luxe Face Definer: Contour and apply powder
  • 102 Silk Finish: Apply foundation evenly
  • 105 Luxe Highlight: Apply highlighter
  • 126 Luxe Cheek Finish: Apply and blend blush, bronzer and highlighter
  • 142 Concealer Buffer: Apply and blend concealer


  • 221 Luxe Soft Crease: Blending eyeshadow to perfection
  • 224 Luxe Defined Crease: Blend transitions perfectly
  • 227 Luxe Soft Definer: Softly blend and smooth eyeshadow
  • 228 Luxe Crease: Blending and shading eyeshadow in the crease
  • 230 Luxe Pencil: Precise shading and smoothing edges
  • 231 Luxe Petit Crease: Accentuating and blending in the crease
  • 234 Luxe Smoky Shader: Shading and blennding with smoky effect
  • 315 Fine Liner: Create delicate eyeliner strokes
  • 317 Wing Liner: Detailed eyeliner strokes and a perfect wing
  • 322 Brow Line: Eyebrow brush for powder and cream products

I’ll definitely be sharing an in-depth review soon of the brushes after I’ve spent some time using them.  I have to admit…I almost don’t want to because they’re so pristine and clean now!


zoeva first impressions

And I’ll also have in-depth reviews of the eyeshadows and blushes, coming up soon. Let me know if you have any specific questions about anything here. I’ll be glad to answer them for you!

Here are prices for everything shown here. It’s all available online now from Zoeva (they offer worldwide shipping).

Have you tried tried anything from Zoeva?  If you have any recommendations, let me know what else is good, because I’m really liking everything so far!

Adia Goss

Adia is a lawyer by day and a beauty blogger by night. She believes that makeup should be fun and simple, but she also likes multi-step skincare routines (she’s complicated!). Adia loves the sight of a brand new highlighter, and she’s constantly looking for the perfect concealer. Follow her beauty adventures at Adia Adores (formerly beautyluxelife) and on Instagram.


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So far, 34 people have commented on this article. How cool is that?

  1. A says:

    Zoeva is one of my favs, for sure. They have been for years. I’m a little sad because they discontinued my favorite brush of all time, the *regular* Crease Brush 228, which is now the Luxe Crease Brush. The bristles were so much better in the original. And although their LE brushes aren’t as nice as their standard line, I think their products are some of the best out there.

  2. Katie says:

    I’ve only just recently discovered Zoeva as well! And I’m super exited to finally buy some and try it out for myself!

    Katie | katieemmabeauty.com

  3. Joyce says:

    I’ve been really wanting to try out her brushes, but my OCD doesn’t like white-hair bristles because they’re an eye sore when they get dirty. So, I’ve been holding back and waiting for her to release some with black-hair bristles. I’ve heard so many good things about this brand. It’s such a shame that my OCD won’t let me get them!
    Joyce recently posted … Swatches + Review: MAC Haul (Blush, Eyeshadows, Paint Pot & Foundation)

  4. CrystalCandy says:

    Ohh the blushes are pretty!
    CrystalCandy recently posted … Makeup Of The Day : Dark Matter

  5. Erin says:

    Everything looks so nice! I hear nothing but good things about them.
    Erin recently posted … March Favorites

  6. Rachel R. says:

    Adia, thanks for doing this article and swatches, and the video. I’ve seen a few Zoeva eye palettes on blogs, but not this one. I haven’t seen the blushes or lipsticks at all. Everything looks beautiful! This eye palette is right up my alley. I haven’t tried Zoeva yet, but I think I definitely will.

  7. Lulle says:

    That’s a lot of Zoeva, haha!
    Everything I’ve seen from this brand always seems to be high quality. I’m really tempted to get a few things too!
    Lulle recently posted … #FrenchFriday : YSL Touche Eclat Le Teint Foundation, the Old vs. the New (Review)

  8. Ann B. says:

    Very pretty – thank you!

  9. Chris25 says:

    I love the video, Adia! All of these products look promising, and I look forward to reading your reviews of the eyeshadows and lipsticks, especially.
    Chris25 recently posted … Review: CoverGirl Outlast Stay Fabulous Foundation in Golden Tan

  10. The first set of brushes I bought was by Zoeva, and even though they look quite different from the ones you can buy these days, they are still going strong more than seven years later and stood the test of frequent washing and traveling very well.
    LindaLibraLoca recently posted … What´s in my hospital bag – the second time around

  11. Tatiana says:

    I’ve heard good things about Zoeva eye shadows. I’ve been wanting to try things, but I’ve been doing “No New Purchases” since the beginning of the year. As hard as it is to not buy anything new unless it’s to replace something I’ve used up, I do appreciate CC bills where I don’t have to pay anything. If my resolve breaks, I think something Zoeva might be the first thing I go for.

  12. jaz says:

    I want to try zoeva. I have a huge list of what I want to try … cause shipping is high. However, my current credit card balance is prohibiting me from ordering lol. I will try them soon though

    • Maria K says:

      Can you feel the struggle people from not the USA have? 😛 The shipping is always so high. In Germany we don’t have Too Faced, Tarte and others. Some brands are only in a couple of department stores.
      But I’m happy that Zoeva is actually german and for once we germans are in advance 😛

      But it is definately worth it! The prices are reasonable even though they raised the prices which is unfortunate. But you get a really good quality. I have the Naked 1 and 3, a NARS and a MAC palette and 4 Zoeva palettes and the Zoeva ones are my most used ones.

      I also have one blush which I really like.

      And thanks to Zoeva I have really good brushes. The brush market in Germany was not very good but thanks to Zoeva we have not expensive but high quality brushes 🙂

      I stop my excitement for this brand now 😛

      Maybe you can convince a friend or two to buy something aswell and you can split the shipping 🙂

  13. The Cocoa Blend palette has been on my wish list for a long time, but now that I see the Warm Spectrum palette I might have to change my mind…! Such pretty shades!
    Kiss & Make-up recently posted … Review | Derma E Soothing Toner

  14. Lizzie says:

    As a brush fanatic who owns far more brushes (from all price points) than I do make up I have to say that Zoeva makes the best quality work horse brushes I own. My favorite brand of all time is Hakuhodo but Zoeva is a close second. I can’t recommend them enough. I would love to try their make up but truth be told I really hate their shipping costs so when I make a purchase I make it count. Great review on their make up. I really would love to try their palettes.

    • Adia says:

      Oh wow, I’ve always wanted to try the Hakuhodo brushes but could never decide what to get. But, now I don’t feel as pressed to get them since you rate the Zoeva brushes so highly! The shipping is tough on the wallet though, but that’s the only bad thing I can say about the brand.
      Adia recently posted … 6 Amazing Blogger Recommended Products!

  15. Jenni says:

    I love Zoeva! I have both the Rose Golden brush sets and the Cocoa Blend palette, but I have yet to try their blushes. Those two Luxe Colors look lovely though! xx

    Jenni recently posted … The New Thing: L’Oréal Cushion Foundation

  16. M says:

    I was wondering if you could please compare the zoeva nude spectrum eyeshadow palette to Mac warm/ neutral x15 eyeshadow palette. Is the zoeva a good dupe for it, texture, pigmentation, quality wise?

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