Last year, Urban Decay donated $528,000 to global organizations that made possible literacy programs, microloans, and business training for women in need, and 100% of the purchase price of the new eyeshadow primer will be donated to fund more of these awesome programs.
The new primer potion, Enigma, is a pinky beige matte that blends out like a dream. If you’re familiar with the Original and Eden primer potions, Enigma has a very similar texture; it feels slick until patted down into the skin. The pink tone helps to conceal my eyelid pigmentation, and I especially love using it as a base for my purple eyeshadows.
I was inspired by the famous Urban Decay aesthetic to create a smokey pink/purple look using the Natasha Denona Palette 28 in Purple Blue.
** SPOILER ALERT ** The matte colors didn’t cling to my naked eye as well as they did with the primer underneath and, you guessed it, the look lasted all day! As someone whose eyelids aren’t too oily or too dry, my eyeshadow looked vibrant for 8+ hours.
I like this formula a tiny bit more more than the Original primer potion as well. The combination of concealing my eyelids and providing a clingier surface makes the priming step that much more enjoyable. 🙂
This is a generous effort for Urban Decay and is a cause that I am very passionate about. I can only hope The Ultraviolet Edge expands to include more products in their humanitarian efforts! One can only collect so many eyeshadow primers, right?
Enigma is limited edition and available now at Urban Decay ($20).
Until next time,