Was JK Jemma Kidd Eyeing MAC When They Created the Catwalk I-Kit?

Published in: Drugstore Beauty Finds, Makeup, Product Reviews

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Like the Dom Pérignon of drugstore makeup palettes, the $26 JK Jemma Kidd Catwalk I-Kit will set your holiday budget back, but you may not mind if you’re a lover of sheer shadows and/or the classic neutral colors across the way at MAC.


The kit comes with a single creamy eye primer, a pair of dual-tipped mini-brushes and eight shadows (two of them, the highlight shadows, share a single large pan), quite a few of which look like sheerer versions of staple MAC neutrals to me.

At least they picked great products to use for inspiration, right? 🙂

Shimmery taupe Editor reminds me of MAC Satin Taupe, shimmery golden beige Vintage of MAC All That Glitters and matte brown Vanity Fair reminds me of MAC Cork.

jk jemma kidd catwalk i-kit review swatches photos

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Swatches from left: Exclusive Eye Prep & Primer, I-Design Eye Colour in 01 Elle, I-Design Eye Colour in 02 Vogue

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I-Design Eye Colour 05 in Editor, I-Design Eye Colour 03 in Vintage, I-Design Eye Colour 06 in Vanity Fair, I-Design Eye Colour 04 in In Season, Exclusive Eye Shadow in Aubergine Shimmer, Eclusive Shadow/Liner in Black


Expect to spend your spare time adding these in layers, especially if you’re shooting for a bold look. I’ve been using at least three layers to get the rich, intense pigment I find myself craving from these. If, however, you desire a less makeup-ey makeup look, these shades should do you just fine.

PRICE: $26
AVAILABILITY: Exclusively at Target stores and online at target.com

Your friendly neighborhood beauty addict,


P.S. Are you getting your hump on today? I hope so. It is Wednesday after all. 🙂


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So far, 20 people have commented on this article. How cool is that?

  1. Trisha says:

    I think I saw this at Target. But I didn’t get it because, well, neutral shades rarely make me super excited. It’s the colorful stuff that makes me salivate. Know what I mean?
    Trisha recently posted … Giveaway- His and Hers Calvin Klein Euphoria

  2. Stephanie says:

    I always wear nude and natural make-up. And I totally adore this palette, and I would buy it if I didn’t have that much makeup.
    Stephanie recently posted … Nails in videos

  3. Kerry says:

    Oh, how I wish I could justify spending $26 on this! I’m a sucker for neutral shadows. 🙂
    But I prefer shadows with a bit more pigmentation. I’d just rather spend my time blending to make them sheerer, rather than spend it applying more layers.

    • Karen says:

      Hi Kerry,

      You and me both! We need to start a club called TEAM NEUTRALS! 🙂

      What neutral shadows are your faves?

      • Kerry says:

        I tend to favor gold shades. Right now, I’m loving the Wet ‘n’ Wild Color Icon palettes (Golden Goddess and Vanity). I can’t quite afford the Naked Palette or MAC shadows, but once I can, they better watch out! 😀

        What shades do you really like?

  4. i have this and although it does need layering, i do love the neutral shades. how are u today karen?
    beautylogicblog recently posted … Foxy Fit Mommy-Lil Man Says Sorry!

    • Karen says:

      Hi Mildred,

      I’m doing great. How are you?

      What do you think of the primer in this palette, btw? I was pleasantly surprised!

  5. Nina says:

    wow thats a pretty palette! i likey!

    • Karen says:

      Hi Nina,

      It’s not flashy, but it’s still so pretty, right?

      How’s your week going?

      • Nina says:

        weirdly busy! i always say work dies down in december but for some reason, this year it just keeps on getting busier and busier!

        i like understated palettes …. its like a bit of a challenge to make it vavavavoom! 🙂

  6. Tiffany says:

    Ooh this looks nice. I love neutrals, although by now I’m sure I have dupes for all those shades…

  7. Karen says:

    Hi Tiffany,

    I love neutrals too… can’t get enough of ’em! What are your fave neutrals? My go-tos are MAC Soft Brown, Soba, Brown Script, Brule, Ricepaper and Shroom.

  8. Tracy says:

    I love the look of this, but I’m too lazy to have to add 3 layers to get pigmentation!
    I’m a neutral gal too, with a weakness for teals and greens. 🙂
    Tracy recently posted … New Benefit Creaseless Cream Shadow-Liners-Tidal Wave and Silver Spoon

  9. It does look very pretty but I NEED PIGMENT!!

    I also love neutrals. My favourites are MAC Copperplate e/s, MAC Mauvement e/s, Smashbox Minx e/x, and Benefit creaseless cream shadow in Skinny Jeans…
    My Funny Valentine recently posted … MAC Mauvement pigment- EOTD- swatch- review

  10. Kim says:

    These are some really nice neutral shades, and I definitely prefer the pinkie neutrals on me. I’m pretty set for shadows right now, but you’ll be proud to know that I have some MAC brushes, Strobe Cream, concealer and a highlighter on my wish list this year. My family is kind of like “huh?”. 🙂

    • Kim says:

      Oh, and sorry, while I’m thinking of it. Would you recommend High Beam or Moon Beam for me? I’m like NC Casper the Ghost. 🙂 Actually, I think my Laura M tinted moisturizer is porcelain (or whatever the lightest color is). Thanks!

  11. Valentine says:

    Oooh, I love neutrals, including taupes, although these look a little more purple-y than a usually prefer. How well does the primer work? Will I need to substitute Shadow Insurance in?

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