Target’s Little Up & Up Cosmetic Applicators Are Big Hits with Me

Published in: Drugstore Beauty Finds, Makeup Tools, Product Reviews

You know I’m all about cheap thrills…at the drugstore. 🙂


Like these neato mosquito Up & Up Cosmetic Applicators. I bumped into them at Target the other day, $1.99 for a pack of 75.

They’re basically custom, generic/Target-branded Q-tips made with makeup in mind. One side’s pointy, and the other is shaped like a flat paddle. Together, they’re designed to cover quite a few cosmetic tool needs, from applying and blending makeup, to fixing nail polish mistakes.

I probably couldn’t depend on them exclusively for complicated makeup looks or looks like smokey eyes requiring lots of blending and multiple products. For things like that I’d prefer brushes, but these have been fab for detail work. I’m surprised how easily they’re able to apply thin, soft lines of color in the outer V and crease or how well they smudge color along my lash lines – similar to what a pencil brush could do but with a softer effect.

And lipsticks love ‘em too. The other day, right after I applied watermelon pink MAC Impassioned, a very opaque shade, I grabbed one of these, dipped the pointy end into some foundation (just to grab a little), and used it to sharpen and define the shape and edges of my lips. Very crisp.

You get a big ol’ pack of 75 for just about two bucks ($2). TWO BUCKS!


Bravo, Target! What a great little multitasking makeup tool.

PRICE: $1.99 for a pack of 75
AVAILABILITY: Available now at Target stores and also online

Your friendly neighborhood beauty addict,


P.S. Can I just give another shoutout to Target? Dang, I love that store!


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So far, 46 people have commented on this article. How cool is that?

  1. Shubana says:

    How awesome ! I’m already an avid user of Q-Tips for makeup needs and this is definitely a plus to my doodads drawer !

  2. Inky says:

    I love these types of applicators!! They are a godsend when you make a liner or mascara booboo! We finally have a Target open in town and I can’t wait go shopping!!

  3. Betsy says:

    Awesome! I’ve been wanting to pick some cosmetic-style Q-tips up, to see if I can up my eyeliner game– I’ve been seeing some really cool tutorials lately that recommend a pointy q-tip with make-up remover for sharpening edges.

  4. Sheena says:

    Ohhh I likey….Nice and disposable! lol

  5. Jessi says:

    Oooh, i never thought I would be excited about cotton swabs, but these seem really useful!
    Jessi recently posted … Holo Makes Everything Better!

  6. Ava says:

    These look better than the ones I’ve seen at the drugstore: the flat part isn’t indented. Thanks for posting!

  7. Nina says:

    i like! i am totally gonna grab a pack of these!

    i also tried the up & up makeup remover wipes, and they are pretty good! i ran out ofmy kirkland ones and needed something in a hurry!

    • Karen says:

      Oh, good to know! I just bought some Garnier ones that were on sale and ugh, they’re kind of awful. They don’t remove all the makeup and leave a yucky film. I’ll have to hunt down the Up & Up brand. Thank you for the rec. 😀

      • Nina says:

        the garnier ones are indeed icky. i so dislike the film it leaves because it means i cant take my time washing my face … i have to do it immediately since my skin feels sticky and yucky!

        • Kim says:

          Have you gals tried Clinique’s Take Off the Day wipes? Big fail for me. I found a pack hiding in the closet and, not only do they leave a sticky film, they burn my eyes like crazy. Which really defeats the point since I’m only using them to remove my eye make-up.

          • Nina says:

            ohh i havent, and im glad i wont! thanks for the warning.

            i really like the kirkland makeup wipes. theyre like 12 bucks for A LOT of wipes … and they dont sting!

  8. Natasia says:

    Ooo I’m going to get my wife a pack of these. She goes through 3 Q-tips every morning when she puts on her make-up…maybe I’ll get her a few packs.

  9. Vijaya says:

    I can never get behind applicators like this because of the waste they create. xP
    Vijaya recently posted … Wet N’ Wild Color Icon Trio: Knock on Wood

  10. Chris25 says:

    Such nifty tools. These also work when you’re cleaning the eyes of squirming kitties. 🙂

  11. Melissa says:

    I love these (but I have a different brand) I use the paddle end to dip into my jar of face primer everyday instead of my fingers, to keep bacteria out of it. I use the pointy end with a little makeup remover to get eyeliner off 🙂

  12. Ruchita says:

    Yay for Target! I always have trouble removing makeup from my lower lash line and I think the pointy end would work great for that.

    • Karen says:

      Hi Ruchita,

      I’ve used the pointy end for that exact same purpose and it does a fabulous job.

      I’m heading back to Target this afternoon and am hoping to find some more affordable beauty goodies.

      How’s your Thursday going? Good, I hope.

  13. noemii says:

    i love these! they’re really good. i bought them last month and bought a back up pack last week before i’m off to classes again in a few weeks 😉

    • Karen says:

      Hi Noemii,

      They’re so great! I love that they’re super cheap and that they actually work really well. 🙂

      • noemii says:

        that they are! they’re a nice little tool to have.
        one thing i do continue to splurge on a bit though is cotton pads… i continue to purchase shiseido’s cotton because its the only kind that i’ve found thus far that is soft enough not to irritate my eyes and leave cotton residue all over 🙁

  14. Crystal says:

    I have to check these out, the price is right!
    Crystal recently posted … This Just In: Le Metier De Beaute Rock n Romance Set

  15. Samantha says:

    I absolutely love the very first picture in this post! It’s so colorful:) And I know that BE and a few brands make cotton swabs with makeup remover in them, I found them especially helpful when I first started using liquid liners about 6 years ago!

  16. Heidi says:

    It’s probably a really good thing that Target is on the opposite side of town from me. Otherwise I’d be there every day, and that could mean big trouble! I’ll have to grab these when I’m there next time.

  17. Mango says:

    “not for use in ear canal” LOLOLOLOLOL

  18. Jenn says:

    Price is right. Hope they perform just as well as BE’s version!

  19. I NEED these in my life and in my kit!! I’m gonna make a tar-gay trip this Saturday!

  20. Emily says:

    Have you tried the up+up foundation brush? Ahh, the joy of cheap thrills…

  21. bisbee says:

    I’m glad to see that Target has started to carry these – didn’t see them in my TAR-JAY last time I was there, but it will be a pleasure not to have to hunt these down! I’ve been using them for years to clean up after putting on my eye makeup – and until now, they’ve sometimes been hard to find!

  22. Kim says:

    I’m the queen of Q-tips but think I would really prefer these guys for under-eye, liner softening. I’ll have to grab a bag the next time I’m at Target. On a random note, Consumer Reports rates Target’s Up&Up spray sunscreen as high as the national brands (like Coppertone). I bought a can last year and really liked it. Just in case anyone’s looking for a bargain spray sunscreen. 🙂 And since this seems to be random Friday for me, I’ll also add my opinion that spray sunscreen is awesome. I’m waiting for continuous spray moisturizer.

  23. Dan Corkill says:

    Great tip Karen!…these will work great to stock in our new Sterling Minerals retail displays for sampling our Mineral Makeup. Thanks!

  24. Charlotte says:

    You’ve had such good finds at Target that I am for sure going to check these out today. They look super convenient, especially when doing nails. Thanks for the tip!

  25. Parul says:

    These are multitasking ones.Perfect for makeup, manicure…
    I found these a few weeks back.

  26. Sarah says:

    So glad to see this- I work for Target Corporation and couldn’t be prouder to represent a company that also helps me spend a large amount of my paycheck in their stores 🙂

  27. Konjo says:

    These look handy! I use a lot of stuff from Target’s Up and Up brand. The only thing of theirs I haven’t liked is their disposable razors. Even with lots of shaving cream, a brand new razor gave me bad razor burn and nicks. Won’t be using those again! I do use their makeup sponge applicators to apply my foundation every day. They are great and cheap!!
    Target love!!

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