When I heard that Rimmel designed Volume Flash Max Bold Curves mascara ($7) to boost lash volume by 1,400% (OOH!) and lift by 70% (ahh…), it was like teasing a dog with a piece of bacon.
Shauna the Wonderdog!
Released earlier this summer in a single shade called Black, Volume Flash Max Bold Curves sports a fancy-shmancy brush built with something called “Perfect Fit technology.”
LOL! It seems like every week there’s a new phrase being coined. Perfect Fit’s flexible bristles were shaped to fit lashes perfectly and coat them for maximum lift and volume, and the mascara’s formula, enriched with keratin and collagen, strengthens lashes, getting them ready for serious volume-boosting action.
I gave the waterproof version of Max Volume Flash a try last week, and while it didn’t pump up the volume of my lashes as much as I’d hoped it would, I kept my fingers crossed for Bold Curves. “Please,” I prayed to the makeup gods, “deliver me the tranny lashes I desire so very much.”
Come on, what do ya say?
Well, my prayers went partially answered. I mean, I detect a difference in length and thickness as well as above-average lash lift, and the formula does hold up nicely throughout day, resisting smudges and flaking…
But the volume’s nothing to write home about, and certainly not what I expected based on Rimmel’s epic claims.
After two layers of the stuff, my lashes start to look kinda droopy (shoot!). They also stick together like the mean girls on Project Runway when they went after Michael C.
I do like Max Bold’s price and chipper lime green packaging, and I think it would work well for budget-lurving lasses looking for a basic one-coat mascara for a bit of extra length, volume, definition and lift. Available at drugstores and now at ulta.com. Makeup and Beauty Blog Rating: B
You might like Rimmel Volume Flash Max Bold Curves if…
- You’re not looking for much more than a slight increase in lash volume, length and definition
- You dig drugstore products and prices
- You aren’t looking for anything too dramatic
The Return of Shauna the Wonderdog
I know it’s been a while since Shauna’s made an appearance on the blog, but Tabs decided to share the limelight today. Shauna lives with my parents in the East Bay, and if you couldn’t tell, she happens to be an aspiring camera hound.
My dad found Shauna many years ago when she was just a pup at an adoption faire in front of a Pet Smart.
She’s still (and always will be) my number one pup.
Do you have a dog? What’s he/she like?
Your friendly neighborhood beauty addict,