They were just a blip on my drugstore radar screen a few months ago, but now I’m tracking NYC New York Color full time. Before I even knew about the company’s cruelty-free philosophy, I was impressed by their prices and interesting colors, and after their awesome Ultra Last Lipsticks and Liquid Lip Shines buzzed my tower, I assumed the Smooch Proof 16H Lip Stains ($4.99 each, available in 10 shades) would too.
These unflavored, lightly fruit punch scented liquid lip stains come in a tube with a stiff felt-tip applicator. The 16H in the name refers to 16 hours, which is how long they’re supposed to last. They apply wet but dry to a finish that resembles the way lips look after a Popsicle or a glass of Kool-Aid. I wouldn’t exactly call it matte because it isn’t full coverage or thick like a matte lipstick, but it’s not at all shiny either. One layer leaves a light stain; two or three, a brighter, richer color.
Lip stains are great for date night. Typically they deliver easy, long-lasting color without the stickiness or stained collars of a lipstick or gloss. And when one of you leans in to steal a kiss at the end of the night, homeboy won’t go home with glitter on his lips. Good lip stains usually last around four hours, which means not having to worry about touchups between dinner and the movie.
Swatches from left to right: Never Ending Nude, Smooch Proof, Forever Fuchsia, Berry Long Time and Rock on Ruby
Never Ending Nude on lips
Last Friday I donned two layers of NYC’s peachy brown Never Ending Nude before going to see Thor with El Hub. The natural-looking color coated my lips evenly (don’t you hate patchy lip stains?), but after a couple of PG kisses and one small bag of popcorn, Never Ending Nude was nowhere to be found. When I checked my lips after the movie, there was no NYC color there.
Hmm… I thought it might’ve been a fluke, so I tried a few other shades over the weekend. Same thing, I’m afraid. I only got about two hours of wear time out of them, tops.
The whole 16-hour thing? Not quite.
I don’t mind having to reapply my lip products often, but since NYC made a thing about these lasting so long, I do feel a little miffed (but not a lot).
For $5, these gaw-geous lip colors are easy to like, and if NYC ever figures out how to make them last longer, I’ll be their biggest fan.
AVAILABILITY: Available now at drugstores and also online
MAKEUP AND BEAUTY BLOG RATING: B
Your friendly neighborhood beauty addict,
P.S. How was your Monday? I hope things went well. Tabs and I are trying to stay dry out here again because it’s been raining all day long. I feel a little sluggish and blah because of the weather, but other than that I’m fine.
I think I’m gonna watch another episode of Game of Thrones tonight. What are you up to?