[whisper] I’ll admit it, when it comes to drugstore concealers, I’ve always been kind of a snob.[/whisper]
I blame it on my teenage years… I started out wearing mostly drugstore products (back in the ’90s), and I had SUCH a hard time finding face products, like foundations and concealers, that matched my skin tone.
It was a ROUGH time for tan girls back then, lemme tell you! Thank goodness we didn’t have selfies and Instagram back in the day, because I already have way too many Polaroid pictures of myself from that era with my face and under-eye area a completely different color than my neck.
Oh, and the drugstore formulas didn’t work as well as the stuff I’d find at the mall, so I’d be wearing concealer for like two seconds before it disappeared.
When it comes to drugstore face makeup, those were not the good ol’ days…
Fast forward to today, and Maybelline’s new $7.99 Dream Illuminating Brightening Creamy Concealer, which coms in six shades designed for the under-eye area.
Compared to big department store brands like NARS, six shades doesn’t set the world on fire, but $7.99 is a steal. And six shades is more than the usual drugstore range of Light, Medium and Deep/Dark!
All of them have a slight opalescence and pink, peach or orange undertones to cancel out those dark circles. The shade I wear is 05 Medium/Deep, and it deftly deals with whatever purple situation I’ve got going on. It doesn’t look heavy or obvious, either. It instantly brightens and refreshes my under-eye area.
It does settle a bit in my fine lines, and I do have to touch up after about four hours, so it isn’t perfect…but it’s downright amazing for $7.99.
The NARS Soft Matte and Sephora Bright Future Gel Concealers are my Mr. Reliable’s right now. They cover EVERYTHING, last all day long and look completely natural, but if I mistakenly left my makeup bag at home and needed an emergency concealer, I wouldn’t hesitate to pick up Maybelline Dream Illuminating Brightening Creamy Concealer at the nearest drugstore or Ulta.
Your friendly neighborhood beauty addict,
Karen
I still need to try that Sephora bright future concealer. Seems like a good product at a good price.
Hi Rachel!
It’s such a great concealer. And it comes in so many shades, too. Hopefully you’ll get to try it soon.
This afternoon was a rainy one here in my town, and I spent most of the day on the couch fighting a cold. How was your day?
I hear you are having lots of rain and flooding! It’s freezing here in North Dakota, going to be -25 tonight! I haven’t been sick yet this winter (knock on wood) but I’ve been pretty much a hermit because of the cold weather!
OH MY! You stay warm! That is crazy cold. We freak out here in Nor Cal when it hits 40.
I like Maybelline Concealers, the Fit Me one is a staple in my bag, but I never get on board with stick concealers. Somehow they feel unhygienic.
Oooh would love to compare this formula to the Clinique Chubby Stick Foundation.
Funny but when I got into makeup many years ago, I passed on drugstore brands and went straight to the department store. My first go to brand was Prescriptives which is no longer around. I loved the color matching concept. From there I went right to Bobbi Brown on a lark (long story for another time). However, like many gals at the time, I did purchase a few Revlon lipsticks (Fire and Ice, etc.). As a women with “mature” skin, I still prefer the department store makeup, especially for foundation and concealer. I just recently bought the Chanel concealer and am thinking of buying Vitalumiere when I finish my Bobbi foundation that is discontinued. I may consider the Sephora concealer as well. Department store makeup is very expensive.
I feel like drugstore concealers are ok, nothing life changing though. I am sticking to my Tarte Shape Tape! Although I am really looking forward to trying the new Nars concealer.
It’s nice to know that these work reasonably well.
I don’t know if I’ll ever give up Maybelline’s Fit Me concealer for under my eyes (I like to coverage better than Sephora’s gel serum one and the price better than Nars creamy), but this seems like it might be a nice alternative for spot concealing. 🙂