It’s official: folks are gettin’ CRAZY with mascara brushes! Some of the biggest names in the biz, like Lancome, Cover Girl and MAC, are coming out with unusual mascara brushes, some that vibrate, and others shaped like miniature plastic combs or corkscrews.
Don’t throw out your old fashioned mascara brushes just yet, but you may want to give one of the newer breed of brushes a try.
Cover Girl’s Lash Blast and Lancome’s High Definicil mascaras sport short, stubby plastic bristles that look futuristic and efficient, while MAC Plushlash and Dior DiorShow supersize things with extra large brush heads and super long bristles.
Bristles in Motion
Beyond simple changes to brush size and bristle shape, some companies are coming out with battery-powered wands with vibrating brush heads. Look out, Harry Potter!
Estee Lauder’s vibrating Turbo Lash ($30) launched two weeks ago (currently sold out online), and Lancome’s much-hyped Oscillation Mascara ($34) arrives this November (but goes on early sale tomorrow for one day only).
An Irrational Fear
I’m careful about the products I’ll use around my eyes. If it emits heat, vibrates or drips (wax — so scary!), I keep it far, far away from my peepers. I can’t lie; I’m afraid I’ll poke an eye out. Maybe someday I’ll get over my clumsiness, but until then I’d rather avoid the inevitable 911 phone call (“Hello? I just poked my eye out with my vibrating mascara wand!”).
Despite my lack of coordination, Lancome’s Oscillation has already garnered rave reviews. The big beauty guns at Allure had very good things to say about it.
I haven’t gotten up the courage to wield it yet, but it is a highly anticipated product. Once you’ve used it, please let me know what you think. Just be careful you don’t poke your eye out.
Although its official launch isn’t until November, Lancome’s Oscillation Mascara will be available for purchase, one day only, on July 31. Find it online and at select Lancome counters nationwide.
- Brea: The Lancome Boutique at the Brea Mall
- Costa Mesa: Nordstrom at South Coast Plaza
- San Francisco: Macy’s Union Square
- Santa Clara: The Lancome Boutique at the Valley Fair Mall
- Miami: Macy’s at the Dadeland Mall
- Atlanta: Macy’s at the Lenox Square Mall
- Chicago: Macy’s on State Street and Bon-Ton at the Yorktown Mall
- Short Hills: The Lancome Boutique at the Short Hills Mall
- New York City: Bergdorf Goodman, Bloomingdale’s 59th Street, Lord & Taylor, Macy’s Herald Square and the Lancome boutique on Columbus Avenue
- Dallas: Dillard’s and the Lancome Boutique at NorthPark Center
- Houston: Neiman Marcus at the Galleria
Crazy Brush Heads
I haven’t gotten on board the vibrating brush head train yet, but I am totally down for mascara brushes with unusually shaped heads.
Two recently caught my eye.
Sally Hansen Natural Makeup Lift and Define Mascara
Check out the teeny bristles on the Sally Hansen Lift and Define Mascara brush. The bristles wrap around the head like a spiral staircase.
This brush does a great job of thoroughly coating my lashes with mascara, but it’s not a great thickener. The tiny, dense bristles provide great separation, thoroughly covering my lashes from root to tip. It doesn’t have a very long head, which makes it easy to really get into corners.
I like the long and separated lashes I get using Lift and Define, but I’d like it to deliver more volume.
Use: To lengthen and separate lashes
Makeup and Beauty Blog Rating: B
If you’re one of those lucky ladies with naturally thick lashes and only need your mascara to lengthen and separate, give Lift and Define a look.
Chanel Exceptionnel De Chanel Intense Volume and Curl Mascara
Chanel’s newest mascara claims to create intense volume (yes!) and curl (yessss!). Fortunately, for the lash-challenged like moi, this baby lives up to the hype. One coat made my lashes amazingly thick, dark, long and full; two coats made me the envy of all fierce drag-queens in a ten-mile radius.
I suspect the results are due in part to the brush head, which contains two types of bristles. Rows of long, thin bristles alternate with short, densely packed ones. The long bristles separate and lengthen, while the short bristles add thickness.
Moving the brush head from the root to tip, you’re supposed to gently rotate it outward. The idea is to have each row of bristles come in contact with the lashes. It’s totally like the low-tech cave girl version of a spinning brush head.
The results blew me away! But there’s always a catch. This time it’s the price ($28), and it’s also hella messy. I got a little better with practice, but it never got easy to use. It could be that I’m just super clumsy, but I still got bits and bobs of mascara on my lids. Of course, they’re easy to clean up.
An interesting side note: I found it was easier to rotate and use the brush while applying the product with my right hand to my left eye (I’m right handed).
Use: To lengthen, separate, curl and add extreme volume to lashes
Makeup and Beauty Blog Rating: A
This is not the mascara I’d grab if I only had five minutes to get ready for work because it takes too long to use, but if you have the time and money, it’s a stunner.
It has been a long and tiring day for your girl. Work was mentally exhausting, and I’m worn out. It seemed like every task I did took twice as long as I thought it would. Does that ever happen to you?
I hope your day went well. Now we conquer Thursday!
Your friendly neighborhood beauty addict,