I love the look of dramatic false eyelashes, but they aren’t the most practical things for everyday use. Momentarily overlooking how much a good pair can cost (WTF?!), I don’t always have the time, patience or coordination, either.
Enter Lancome’s new Hypnose Drama ($24.50, comes in just one shade called Excessive Black) mascara. It’s like the imitation crab of the eyelash world, delivering most of the flava of the
fake real thing at a fraction of the cost.
It makes my naturally thin, short and sparse (read: sad) lashes appear thicker, longer and generally more fab.
But (there’s always a but) this false lash fabulosity comes at a price, and I’m not talking about the $24.50.
First, the pros
With even a single layer of Hypnose Drama, I’m convinced my lashes look longer, thicker, fuller and better defined, showcasing the most delicious shade of glossy black, and curled lashes hold all day long (although it’s not waterproof) without any noticeable flaking or smudging at all (YES!).
The product would be an all-around great performer if it weren’t for one thing…
The darn thing is hard to use! It’s curvy (s-shaped), with lots of soft, thin bristles that tend to pick up too much mascara. Whenever I forget to dilute the brush before lifting it to my lashes, I’m guaranteed a clumpy, thick mess and oodles of mascara in places it doesn’t belong.
It’s not a deal-breaker for me, though. Carefully wiping/tapping excess product from the brush before using it, coupled with strategic placement along the lash line, equals very sexy, dramatic lashes able to rival a $40 pair of falsies.
STEP BY STEP: False lash fakery with Lancome Hypnose Drama
STEP 1: I load the included brush with mascara, remembering to dilute as much of the excess as possible by sliding the brush head a few times across a clean tissue.
STEP 2: I apply one layer to my upper lashes only (I prefer to use Tarte Bottoms Up on my lower lashes), wiggling the brush a little near the roots and swiping up to the tips.
Apply first coat to the upper lashes
One coat of Hypnose Drama
STEP 3: Re-load and dilute again. Then, I go in for a partial second layer, applying only to the outer half (toward the ear) of my upper lashes from root to tip. I think when I apply more than one layer to the inner half of my upper lashes (toward my nose), the application looks a little too heavy.
STEP 4: Finally, for more length, I load and dilute the brush again and add a little more mascara to the tips of the outer third of upper lashes — just the outer third, or about 1cm from the outside in.
Apply a second partial coat to the outer half, and then a third coat to the outer third of the tips
All done! A false lash look, no glue required.
Despite the tricky brush, I still think Hypnose Drama’s a great mascara — maybe not one I’ll try to apply in a hurry, but one I’ll save for when I’m in the mood to go big with my lashes. Makeup and Beauty Blog Rating: A
Your friendly neighborhood beauty addict,