Hold That Curl (Temporarily, at Least)! New Stila Forever Your Curl Mascara

Published in: Eyes, Makeup, Product Reviews

“Hey, baby! You’ve got to remember (got to remember)… I’m forever your curl!” It sounds like someone over at Stila HQ rocked out to this song back in the day because the name of their new lash lengthening and curling mascara is practically a titular dupe.


Forever Your Girl, Paula Abdul, 1988

I LOVED that song. Nevermind Paula’s sometimes questionable singing in it or how the song sounded auto-tuned (I don’t know if it was). Gotta give the gal credit for turning lemons into lemonade.

I remember a trip back in eighth grade with my friend to Great America, one of the Six Flags amusement parks, and they had this thing that was kinda like a karaoke booth, where you could sing along to a song that they’d turn into a taped recording for you. My friend and I sang Forever Your Girl. And it was awful. It was absolutely terrible.

Thankfully, I have no idea where that tape is now. πŸ™‚ If I did, I’d probably be tempted to share it on the blog (NOOOOO!).

New for summer, Forever Your Curl joins the Stila permanent line, and I wanted to meet her mostly because of a claim Stila makes. They say it curls lashes immediately AND over time.

“Forever Your Curl Mascara contains an encapsulated raw ingredient that enhances lash-curl memory and a proprietary styling resin that dries down and holds the curl of the lashes. A film forming polymer also wraps lashes and lengthens without fibers. Plus, a patent-pending brush coats and extends each lash, from base to tip, dramatically lengthening and curling…”


Interesting concept, right? Since my lashes are naturally so dang straight that I sometimes think they have anti-curling powers, I couldn’t wait to give it a try.

But after wearing it daily for one full week, all I can say is…


For regular, temporary lash curling, yep, I think it delivers, but it seems no more potent than that. It’s just a straight-up curling and lengthening mascara, as far as I can tell, fine for cute doe-eyed looks.

And that would have been good enough if it wasn’t for the claim: that it also curls “over time.” I suppose I haven’t used it long enough to realize long-term benefits yet (I’m impatient), but still. My lashes look just as straight as they did before.

Even as a regular mascara, it has its flaws. The brush tends to deposit more product than it should (even when I dilute/attempt to remove the visible excess), and I see smudges along my lower lash line after just a few hours.


After two coats

Before (left) and after (right)

It’s not marketed as a volumizing mascara, and it’s a good thing, too. Forever Your Curl alone may not satisfy your lust for a false lash look.

All told, Forever Your Curl does hold a lash curl, at least for a little while, and it lengthens reasonably well. What it does long term, if anything, remains to be seen.

I don’t see it luring me away from less expensive mascaras any time soon.


PRICE: $22
AVAILABILITY: Available now at Sephora and also online

How was the rest of your Tuesday?

Don’t laugh, but the highlight of my day was the load of laundry I just did, but that’s because I’m testing Tocca’s new laundry wash (review a-comin’!).

I think I may go for a fro-yo run. How are you doing tonight?

Your friendly neighborhood beauty addict,



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So far, 12 people have commented on this article. How cool is that?

  1. Vijaya says:

    Forever Your Girl was definitely NOT a favorite song of mine. xP
    Vijaya recently posted … MAC Lipstick in Summer Shower and MAC Fashionflower Lip Product Swatches

  2. marisol says:

    Oh Paula… I liked you more back in the 90’s.

    The highlight of my day was getting a call back & have set up a second interview for a job that I really want. It’s been one month since I’ve been unemployed and I am so over it.

    Did you go get froyo?
    marisol recently posted … Famous Last Words

  3. Chris25 says:

    I own 2 Paula Abdul CDs. Seriously. I am so nostalgic for the ’90s that I went on eBay and bought the March 1991 issue of Cosmopolitan (Cindy Crawford on the cover), which happens to include an ad for LA Gear sneakers with Paula!
    I definitely need to buy some Stila eyeliners. I once used their Multi-Effects mascara, and it was okay. Just okay.

  4. Moni says:

    I am on the lookout for a non-waterproof mascara that will not un-curl my stick-straight lashes.

    Could this be the one……?

    It really sucks that I can only use waterproof mascaras because of my super-straight lashes. πŸ™

  5. Rosie says:

    Hey Karen! What’s a curling mascara you would recommend?

  6. Beatrice says:

    you look so pretty in the pictures of this post. The mascara does give you a “doe eyed look” lie you said but I’m always wary of the “over time” speculation because a lot of the time ppl only believe what they want to believe. πŸ˜›
    Beatrice recently posted … A Matte Face Of The Day

  7. Tiffany says:

    I’m not really impressed with any of the Stila mascaras I’ve tried πŸ™

    What’s on your cheeks here?

    Yumm, froyo sounds awesome right now!

  8. Ruchita says:

    Thanks for the review. I like the idea of a lash curling mascara, but it’s too bad it doesn’t hold up for a long time. Looking forward to the review of the laundry wash! Laundry is my most hated chore so anything that will make it better is a good thing. πŸ™‚

  9. Kim says:

    I had a Stila lip and eye pencil that I was not crazy about. I haven’t tried any of their mascaras, though. Know what I WAS crazy for, back in the day? Paula’s Straight Up. πŸ™‚

    Quick question – did you curl your lashes in the before picture? They definitely don’t look stick straight. Also, this is probably a dodo question but, are curling mascaras meant to curl your lashes or just hold the curl? I don’t think science can create a mascara more effective than an eyelash curler. πŸ™‚

  10. Nina says:

    im on a self imposed mascara ban – except for date nights or nights when im going somewhere after work.

    my lashes need a break. πŸ™‚

  11. Kaoyee says:

    Hahah my best friend and I went to one of those karaoke booths at six flags too and we sang No Scrubs by TLC! Lololol I have no idea where that tape recording went, lol..

  12. Shelby says:

    I find that drugstore mascaras tend to work just as good, if not better than brand name. That’s the one product I never ever look at in Sephora!

    Maybelline Collassal has been my go-to for years πŸ™‚

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