“Hey, baby! You’ve got to remember (got to remember)… I’m forever your curl!” It sounds like someone over at Stila HQ rocked out to this song back in the day because the name of their new lash lengthening and curling mascara is practically a titular dupe.
Forever Your Girl, Paula Abdul, 1988
I LOVED that song. Nevermind Paula’s sometimes questionable singing in it or how the song sounded auto-tuned (I don’t know if it was). Gotta give the gal credit for turning lemons into lemonade.
I remember a trip back in eighth grade with my friend to Great America, one of the Six Flags amusement parks, and they had this thing that was kinda like a karaoke booth, where you could sing along to a song that they’d turn into a taped recording for you. My friend and I sang Forever Your Girl. And it was awful. It was absolutely terrible.
Thankfully, I have no idea where that tape is now. If I did, I’d probably be tempted to share it on the blog (NOOOOO!).
New for summer, Forever Your Curl joins the Stila permanent line, and I wanted to meet her mostly because of a claim Stila makes. They say it curls lashes immediately AND over time.
“Forever Your Curl Mascara contains an encapsulated raw ingredient that enhances lash-curl memory and a proprietary styling resin that dries down and holds the curl of the lashes. A film forming polymer also wraps lashes and lengthens without fibers. Plus, a patent-pending brush coats and extends each lash, from base to tip, dramatically lengthening and curling…”
Interesting concept, right? Since my lashes are naturally so dang straight that I sometimes think they have anti-curling powers, I couldn’t wait to give it a try.
But after wearing it daily for one full week, all I can say is…
For regular, temporary lash curling, yep, I think it delivers, but it seems no more potent than that. It’s just a straight-up curling and lengthening mascara, as far as I can tell, fine for cute doe-eyed looks.
And that would have been good enough if it wasn’t for the claim: that it also curls “over time.” I suppose I haven’t used it long enough to realize long-term benefits yet (I’m impatient), but still. My lashes look just as straight as they did before.
Even as a regular mascara, it has its flaws. The brush tends to deposit more product than it should (even when I dilute/attempt to remove the visible excess), and I see smudges along my lower lash line after just a few hours.
After two coats
Before (left) and after (right)
It’s not marketed as a volumizing mascara, and it’s a good thing, too. Forever Your Curl alone may not satisfy your lust for a false lash look.
All told, Forever Your Curl does hold a lash curl, at least for a little while, and it lengthens reasonably well. What it does long term, if anything, remains to be seen.
I don’t see it luring me away from less expensive mascaras any time soon.
AVAILABILITY: Available now at Sephora and also online
MAKEUP AND BEAUTY BLOG RATING: C+
How was the rest of your Tuesday?
Don’t laugh, but the highlight of my day was the load of laundry I just did, but that’s because I’m testing Tocca’s new laundry wash (review a-comin’!).
I think I may go for a fro-yo run. How are you doing tonight?
Your friendly neighborhood beauty addict,