Do you remember The Far Side comics by Gary Larson? Some of them must have been based on my life, like this one to the right for the Midvale School for the Gifted.
It’s true. I’m like a female version of that kid. “Stupid door! Must. Push. Harder! Gah!”
As a matter of fact, I had a Midvale moment last night with the packaging for the Rusk W8LESS The Power of Light kit ($166).
The kit comes with two limited edition pink products, the Rusk W8LESS Hairdryer and Flat Iron, released for Breast Cancer Awareness Month, and, no joke, the box took me at least 10 minutes to open (a Rubik’s Cube would have been easier to solve!).
El Hub was watching TV a few feet away from my grunts and groans and looked up at me like I was kidding. “Really? What are you trying to open over there? A bank vault?”
No, just a nearly impenetrable plastic box!
Rusk plans to donate a set $40,000 to The Breast Cancer Research Foundation this year, and the amount of their donation isn’t directly tied to the sale of the kit.
Now, Rusk wasn’t kidding with the whole W8LESS (weightless) thing, particularly when it comes to the dryer. If you’re accustomed to holding a heavy dryer for 20-30 minutes at a time, you may appreciate the lighter weight. I didn’t set it on a scale, but I do think it’s lighter than the impressively small T3 Featherweight. As for the flat iron, it doesn’t feel any lighter than usual to me.
Rusk is known for pro-quality hair care products and tools, and the powerful 2,000-watt W8LESS dryer (compared to the 1,800-watt T3 Featherweight) comes with three heat settings and two speeds.
Like many high-end dryers, it’s ionic, which in hair drying terms means it throws far-infrared heat to reduce drying time, heating the hair cuticle from within (or so the story goes; here’s a post for more on the subject).
After wrestling with the package last night, I needed a shower, and I used the W8LESS to dry my hair, which took about 8 minutes. That’s a bit quicker than the T3 (about 10 minutes), but it’s in the same ballpark.
I definitely like how lightweight it feels, but I’d swap nozzles if I could. The one on the W8LESS seems a little too narrow, not that it impairs the way it works. I just prefer the wider one on the T3.
The flat iron didn’t impress me like the dryer, but it’s certainly effective. I wouldn’t call it groundbreaking, but it does have 50 (!) heat settings, you know, just in case 10 aren’t enough.
Rusk claims it heats up to 450 degrees instantly! Yeah, instantly is pretty fast… I don’t know, but it does get hot in seconds. I’ll give it that.
It took me between three to five passes to straighten each section of hair, but because the plates are only an inch wide, I felt like I couldn’t target very large bunches of hair each time; flat irons with wider plates seem to get the job done a little quicker. With this one, my head of hair took about 15 minutes to complete.
Is It Worth the Cost?
For $166, you get two tools that perform nearly as well as pro products, but I don’t get the sense that they’re bargains by any means. Both are fast, light and highly effective, and considering the $200 cost of the legendary T3 Featherweight, $166 for two tools isn’t an altogether bad deal.
AVAILABILITY: At Ulta stores and online
MAKEUP AND BEAUTY BLOG RATING: B
Your friendly neighborhood beauty addict,