Glam Has Always Been Cool, but Benefit Takes It a Step Further with Their Latest Makeup Kit for Eyes, Lips and Cheeks

Published in: Makeup, Product Reviews

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The power of packaging compels you! The power of packaging compels you!


And for me with Benefit’s new “I’m Glam… Therefore I am” palette ($36), it almost does. I desperately wanted to bond with B’s new kit of mostly cool-toned colors for eyes, lips and cheeks. That way I’d feel good about giving it a permanent place on my dresser, a place where I could gaze lovingly at the adorable illustrated box.

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The glam gal featured on the front reminds me of the girls my friends and I would doodle on our notebooks in school, complete with gown, tiara and opera-length gloves, and her step-by-step makeup lessons imprinted on the packaging describe how to use the palette to achieve two distinct looks, one called Daytime Dahling and the other, Evening Goddess.

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Swatches from the left using a flash: Eyeshadows in Pink Fancy, Icy Lilac, Posh Amethyst and Precious Pewter

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Swatches from the left using a flash: Glamming Face Powder mixed with Glamming Face Powder II, Girl Meets Pearl, Life on the A List Lip Gloss and Bad Gal Lash Mascara

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Swatches snapped without a flash


After swatching these colors the other day, I suspected that the palette’s cool-toned pinks, grays and purples might not work well with my warm, tan skin, and after playing with the pieces today, I regret to report that I still feel that way. These shades, while super pretty, would probably do more for ladies (and gents) with lighter, cool-toned skin.

A few thoughts on the pieces…

  • Eyeshadows — The stars of this show, they boast luscious pigments, blend like homemade butter and exhibit very little fallout.
  • Blush — I ended up ditching the tiny brush Benefit included for use with cheek product, even though it’s quite cute (just doesn’t pick up enough pigment). Even with a blush brush, though, I have to apply a few layers of this to get it to show up on my cheeks. Like the eyeshadows, it’s probably better suited to lighter-skinned lovelies and cooler-toned pretties.
  • Lipgloss — Life on the A List Gloss (isn’t that a great name?) applies very cool, frosty and sheer on me, and I’m not sure how I feel about the strong fruit punch flavor and scent…
  • Mascara — Good for lengthening lashes, but I think it’s just okay as far as lash volume. But you know me, right? When it comes to lashes, it’s go drag or go home.
  • Girl Meets Pearl — A liquid highlighter, and the warmest shade in the kit. Considering the color temp of the other pieces here, this one seems a little out of place (I do like it though).

Pretty packaging and exceptional eyeshadows should make this a fantabulous kit for ladies who are lucky enough to be able to wear its mostly cool-toned colors well. Even though the shades don’t really work for me, I see a palette here with a lot to like.

PRICE: $36
AVAILABILITY: Available now online

Your friendly neighborhood beauty addict,



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So far, 22 people have commented on this article. How cool is that?

  1. Sheila says:

    Oooh pretty! I love Benefit’s sets. They’re so versatile and travel friendly.
    Sheila recently posted … Photo: Chanel Spring 2012 Blush Horizon de Chanel and Rouge Coco Balm

  2. Let says:

    Well that’s kind of a bummer, as I’m between NC40-42 πŸ™

    Anyway, Karen, sorry for this amateur-ish question, but how do you wear the Girl Meets Pearl? I’m planning to buy Project Flawless instead and I believe Girl Meets Pearl is also included.

    Thanks a lot πŸ˜€

  3. Kim says:

    Wow! This set looks promising! Thanks! πŸ™‚

  4. Lip Stalker says:

    LOVE LOVE LOVE the name of the lipgloss!!! And the look you created looks great on you πŸ˜‰
    Lip Stalker recently posted … WELCOME TO LIP STALKER – A NEW BEAUTY BLOG IS BORN!

  5. Ly Thanh Thao says:

    wow I love it at first sight

  6. Sonya says:

    What an adorable little set! Benefit always puts out lovely, affordable kits! πŸ™‚
    Sonya recently posted … Make Up For Ever Rouge Artist Intense Lipstick, Part 1: 12, 22, 36, 39, 40 – Review, Photos, Swatches

  7. Vonvon says:

    Very nice set! Time to check it out!
    Vonvon recently posted … Happy Halloween! Pumpkin-Inspired Look

  8. Advah says:

    Hmm I do like the eyeshadows (and cool colours work best for me). However, not sure when that happened, but I think I’m completely over Benefit’s gimmick-y packaging! I used to love it and for some reason feel a bit tired of all that plastic and wild colours now.

  9. Marian says:

    Meh…this one looks very bland to me.

  10. Kim says:

    Ooh, frosty! I can see myself thinking it’s even prettier when the snow hits the ground. πŸ™‚ Benefit’s packaging is really cute, too.

  11. Reena says:

    Lovin this set from Benefit!!! Packaging can definitely lure you in to buying them! lol

  12. Nina says:

    the packaging is so adorable! i love the retro feel of the box!

  13. Chris25 says:

    Nice set, but I couldn’t wear this. Too cool-toned for me. πŸ™

  14. Carmela says:

    I love Benefit as a brand and their packaging is always, always spot on. But the colors are a little blah. I’m sure the quality and everything is great (I own enough from them to know that!) and it makes for a great travel palette, but it’s a little too yawn inducing for me. This might work for color shy beauties but I might have to take a pass on this.
    Carmela recently posted … Nuance by Salma Hayek Perfect Lips Lip Quad in Warm

  15. Hboo says:

    I really like the shades in this! Although I always thought bad gal lash always needed re-application and that was a turn off. The eyeshadows look lovely and natural and I am definitely interested in everything else! oh SEPHORA! Here I come…
    Hboo recently posted … Philosophy Lip Glosses

  16. PinkGlitter says:

    I’m totally drawn to pretty packaging like Benefit’s. I have a lot of similar products in this kit, so I’ll skip it. I would like to try Girl Meets Pearl though.
    PinkGlitter recently posted … Happy Halloween

  17. CinCin says:

    Just not feeling this little kit. Usually, they have great kits for the price and value. But this one is a huge disappointment in my book. I am a warmer lovely and these shades would not suite me at all. πŸ™

  18. I’m normally not a fan of kits/palettes, but I’ve been eyeing this one lately too – it has a nice array of their products for the price, but not sure if it will suit my skintone – pale but yellowish/warm undertones. Love the pewter eyeshadow shade though!

  19. Rosalia says:

    Oh! What a makeup kit and very beautiful shades! The bright shades of the makeup will give the glow on face. I will definitely buy this kit because it is easy to carry.
    Rosalia recently posted … Los alimentos que hacen engordar

  20. Jessi M says:

    YAy! I have light, cool-toned skin! I’m really attracted to this palette, probably because of the cool-toned colors.
    Jessi M recently posted … An EOTD With Pollen Cosmetics

  21. yuri says:

    awesome to take on the go

  22. Therese says:

    This is on my Christmas wishlist already! i LOVE the Benefit kits (although they are stupidly expensive here in Australia) and I love the swatches you did. I’m a paley so i reckon they’ll suit me just fine. = )

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