Dior’s Diorshow Iconic Overcurl Mascara Has Some Serious Curve Appeal

Published in: Dior, Eyes, Makeup, Product Reviews

diorshow iconic overcurl mascara

Wearing the new Diorshow Iconic Overcurl Mascara, new for spring 2013

Even icons, like Dior’s Diorshow Iconic Overcurl Mscara, like to brush up on their skills from time to time, with “brush” being the key word here.

What’s the biggest difference between the new Diorshow Iconic Overcurl Mascara and the original Iconic Mascara first released in 2008? Two words: the brush.


The 2008 incarnation (which is still available) features a plasticky brush with short, stubby nubs, while its upstart offspring, codename Overcurl, has more traditional mascara bristles.

Overcurl’s new curve also helps it reach my lashes better at the roots, for thicker lashes around the base.

diorshow iconic overcurl mascara brush

According to Dior, Overcurl, which is new for spring, delivers “spectacular volume and curl.” I’ve been putting that claim to the test for about two weeks now, and ya know, the darned thing does hold a curl really well (great for that doe-eyed effect). Plus, it doesn’t smudge, smear or flake, and it’s been a breeze to remove.

I like it, although maybe not as much as, say, the new Chanel Le Volume de Chanel Mascara (which I’m still super obsessed with).


Because Overcurl doesn’t thicken or lengthen as much from root to tip, it’s good for a completely different, less dramatic kind of lash look than I get with Le Volume.

diorshow iconic overcurl mascara before and after

diorshow iconic overcurl mascara tube

To put it another way, if Chanel Le Volume was a big night on the town, Iconic Overcurl would be a first date, or Saturday brunch with friends. It’s flirty, fun and fresh-faced. All good things. 🙂

PRICE: I can’t seem to find the official price, but I’m guessing around $28, which is the price of the regular Diorshow Iconic Mascara.
AVAILABILITY: Coming soon to Dior counters and dior.com

Your friendly neighborhood beauty addict,



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So far, 23 people have commented on this article. How cool is that?

  1. Rachael says:

    I have the hardest time finding mascara!!! Thanks for the review!!! Looks great!!!

  2. Esther says:

    ahh this looks so nice! I’ve been looking for a nice curling mascara, but I’ll have to stick with my great lash curved for now because one of my new year’s resolutions was project pan with my mascara collection. definitely gonna keep my eye on this one though, for later on 🙂

  3. Oooh! I love mascara wands that have a curve to them! I find they work really well!
    I’m excited to try this now!
    Tracy@Beauty Reflections recently posted … Review: Make Up Forever Pro Finish Multi-Use Powder Foundation

  4. Sarah says:

    I’m sure this is a pretty neat product. I’m definitely going to check it out.

    Sarah recently posted … Visibly Clear..!

  5. Lulle says:

    Considering Diorshow Iconic is my favorite high-end mascara, I really need to try this new version!
    Lulle recently posted … Rockin in Rio with Stila

  6. i have always loved the Dior mascara’s . i so need to try this.

  7. Marla says:

    I tried the Diorshow Iconic but didn’t like it as much as my benefit they’re real! I like benefit even better than the Chanel Inimitable I use to use.

  8. Oh, I have a good feeling about this mascara. I love the mascara wands that have a little curve!!

  9. Jennifer says:

    Now THAT is a mascara! INTENSE!

  10. Nikki says:

    I’ve been considering picking up a Diorshow mascara for a while now but haven’t taken the plunge. Maybe it’s time!

  11. Betty says:

    Hi. I’ve had trouble “curling” mascaras. Did you have to curl your lashes first or did the mascara curl them for you?

  12. Jess says:

    Thanks for your review, Karen.

    I’m Asian, and have the typical firm, poker straight lashes that easily droops down when wearing the wrong mascara. So, when it comes to Western brand mascaras, I always have to go for the waterproof version in order to keep the curl of my lashes.

    I have been looking at this mascara at the counter today, and liked the wand a lot (since it is very similar to one of my favorite Japanese mascaras), but didn’t buy it, as I was very afraid this non-waterproof version will droop down my lashes (as always with non-wp mascaras).

    What do you think, Karen? Do you think this mascara could work on us Asian girls with poker straight lashes and hooded eyelids, even though it is a non-waterproof formulation?

  13. Maria M. says:

    Thank you for this review and especially for the comparison with the new Chanel mascara, that was just what I looking for!

    I’m a student and I recently indulged myself in the Chanel’s Spring line’s highlighter powder, and that’s when I received a sample of that new Chanel mascara, and I’ve been loving it so much. And now I’ve read interesting reviews about this Dior one, and I was really confused about their differences. This one cleared it up for me, and I’m still going for the Chanel one since that one impressed me more than any mascara has before!

    – Maria

  14. mimi says:

    Hi Karen
    I saw you have tried diorshow new look also? witch one do you prefer iconic overcurl or new look? I have clasic diorshow and iconic i like them both but want to try something new..new look has a silicone brush as i know and that attracts me..but that curl brush also and i do not know witch one to choose..:)p.s volume is the most important thing that mascara should do for me

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