Today the original CoverGirl LashBlast Mascara has a *major* reputation; millions of ladies love it with almost cult-like devotion!
I, unfortunately, am not one of them.
Not that I hate it (because I don’t). I’ve just always thought it was only okay (it clumps a little on me).
That said, I can appreciate die-hard beauty fanaticism, and with LashBlast’s reputation in mind, I was looking forward to trying CoverGirl’s new LashBlast Length Mascara ($7).
New for fall
The full-scale deployment begins in September, with the little yellow tubes invading stores by the truckload, but if you can’t wait that long, mark your calendar for August 17… That’s when CoverGirl will pre-sell a limited number of tubes through CoverGirl.com before the big September launch.
Some marketing background
CoverGirl is claiming their newest member of the LashBlast family lengthens lashes by up to 80%. Wow, right?
They say that’s made possible by nylon fibers in the mix and a new ultra-long brush with more than 450 bristles (for precise, clump-free application).
Colorwise, the product will be available in four shades — Very Black, Black, Brown Black and Brown — and I tried Black.
First, the good stuff
Staying power — it’s no joke. There’s absolutely no smudging or flaking (yay!) even after a full day with it on.
Yet at the end of the day, it’s still easy to remove, thoroughly washing out with my regular cleanser and a few splashes of water to rinse.
One layer of LashBlast Length
Up to and including two layers, I like the way it makes my lashes look. I feel like they’re smoother, thicker and noticeably longer, too, but when I go beyond two layers, things get kinda sketchy, with my lashes beginning to look bumpy and fibrous, ew.
Two layers of LashBlast Length
How well does it lengthen?
Pretty well, in that it does appear to add some length to my lashes.
Not quite 80%. I’d say the difference is more like 40% on me, but that’s a 40% I’ll happily take.
Changes I’d like to see
If I could, I’d make a couple tweaks to the product.
Three layers of LashBlast Length
At the top of the list, I really wish it held a better curl. I think it almost fights against my lash curler, like the two hate each other, releasing and straightening the curl with the very first coat.
And I wish it better defined my individual lashes. I was hoping for a lush fan of lashes spreading out across my lash line but got little groups of lashes sticking together instead.
Lastly, maybe I’m just clumsy (no maybe about it), but the brush feels too long. I have a hard time controlling it to apply mascara in the outer and inner ends of my lash line.
I think it’s a good mascara for $7 — a downright great option for late-night emergency trips to the drugstore — but I don’t think I’m ready to join the LashBlast cult.
CoverGirl LashBlast Length Mascara
Use: On balance a very good lengthening mascara that doesn’t smudge or flake
Makeup and Beauty Blog Rating: B
You might like CoverGirl LashBlast Length Mascara if…
- …you’re a fan of the original LashBlast,
- …you’re on the market for a good lengthening mascara, and/or
- …you like the sound of a $7 price.
Makes me work a little bit harder…
Heya, ladies. How are you doing today? I’m chugging along. I should be looking for a new freelancing gig, but I can’t seem to get motivated.
What I usually do to psych myself up for something is listen to music. One of my fallback motivational tunes is Christina Aguilera’s Fighter.
It’s kinda like my personal Rocky theme…
Do you have a favorite song to get yourself fired up?
Your friendly neighborhood beauty addict,