Bid bon voyage to thick, heavy masks and farewell to suffocating skin. Benefit’s new featherweight oil-free foundation would like to say hi.
Or hello, that is.
Coming in March to Benefit counters, new Hello Flawless Oxygen Wow ($34), Benefit’s new line of light-to-medium coverage liquid foundation, barely feels like anything at all (cotton candy kisses come to mind).
It’s so lightweight that when I apply it, I can almost feel my pores taking deep yoga breaths in and out, ohm and ahhh…
Of the nine available shades, which isn’t a lot for an entire foundation range, All the Rage Beige comes closest to my skin tone (I’m an NC42 in MAC). Very close, but not perfect, and I find myself yearning for the same shade with a little more yellow. I think it’s only obvious, though, when I really pack it on.
The pump dispenser, on the other hand, is perfect. I’m serious. This thing kicks so much @ss!
I know it sounds silly to obsess over a pump, but a good one like this means wasting a lot less of a $34 product. It offers so much control that I can easily squeeze out half a drop.
The foundation itself feels very thin and watery, and the first time I used it I was sure it wouldn’t provide enough coverage. But it did. I used half a pump and applied that over my entire face with my fingers, and then used a few more drops for some trouble spots on my chin. It’s mid-level coverage, so it’s not fully opaque, but I think it looks very natural, like tinted moisturizer turned up a notch (with the added benefit of SPF 25 PA+++).
Swatches from the left: I’m Pure 4 Sure Ivory, I’m Plush & Precious Petal, Cheers to Me Champagne, and I’m So Money Honey
From the left: I’m All the Rage Beige, Warm Me Up Toasted Beige, and I’m So Glamber Amber
From the left: I’m Hopelessly Hot Hazelnut, and Gotta Know Me Nutmeg
Since it’s designed for all skin types, from dry to oily and combo, I wondered how it would handle my dry cheeks and oily forehead. Well, it seems to fare better on the drier bits, like my cheeks, where it evens out my skin tone without raising any flakes, but on my oily forehead, shiny patches start to peek through after 4-5 hours. I’ve started applying a setting powder to keep down the shine, but if you’re super oily, you might also have to include a primer.
I’ve been wearing Oxygen Wow for just under a week so far, and I do have one possible concern. I love the lightweight feel, natural finish and how it doesn’t settle into my fine lines, but I’ve also noticed a couple of small pimples around my chin and mouth. Wah!
I can’t say for sure they’re caused by the foundation, but it and Hello Flawless Powder have been the only recent changes to my routine. Of course, I do have very moody, sensitive skin, so it could be other things.
If you only want/need from sheer up to medium coverage and can find a shade that matches, you’re in for a lightweight, comfortable treat with Oxygen Wow.
I usually prefer foundations that can provide coverage from sheer up to full (hence my mad love for MAC Sculpt) because I think they eek out a little more value, but sometimes I just want something quick and easy, and this is both. I can see myself wearing Oxygen Wow on weekends and whenever I’m in a rush.
PRICE: $34 for a 1-oz. bottle
AVAILABILITY: Coming this March to Benefit counters, stores and also online
MAKEUP AND BEAUTY BLOG RATING: B+/A- (a limited shade selection, and for $34, the option to go full coverage would have been nice)
I’m not doing too well on one of my resolutions for 2012 — to evolve my fashion sense. As a matter of fact, I think I’ve done more fashion devolving than the other way around (see: Snooki boots).
My latest obsession, a little something I like to call my Grandpa Sweater, isn’t exactly cutting edge.
Not exactly fashion forward, but it’s sooo comfortable. It’s a soft brown button-down slouchy number I picked up at Nordstrom Rack on sale for about $15.
Tabs has made his disdain for it abundantly clear. I’ve caught him pulling off the buttons (after two weeks, it’s already missing two), and he unravels the yarn with his evil claws every chance he gets.
I fear he won’t stop until it’s completely destroyed…
Sometimes, I swear that cat expects me to sit around the house in YSL couture.
Other than my rapid descent into grandpa gear, it was a pretty good day. How are you doin’ over there? Anything new to report?
Your friendly neighborhood beauty addict,