Okay, so I know that it’s totally Benefit’s style to give their products cheeky names, and I get that the name they gave their new Watt’s Up face highlighter ($30 for a 0.33-oz. tube) plays on the idea of light bulbs illuminating the skin, but I can’t help but think of something else every time I say the name…
LOL! I loved that old commercial.
Team B describes the color of their new highlighter, a solid stick with a cream-to-powder finish, as a luminous, sheer champagne. I turned it on this afternoon, and I really did feel like I was glowing (on me it’s a shimmery, peachy glow).
I’m reminded of a NARS Multiple in how the product looks and feels — smooth, thin and slightly dry to the touch. The concept has been approached before, but here I like Benefit’s execution.
First, I’m glad they chose not to go the liquid route, a la Moonbeam/Highbeam, because it means not having to worry about accidental spills and getting the product all over the place. Second, with the highlighter on one end of the stick and a blending sponge on the other, I don’t need an extra brush. All I do is glide the creamy stick along my cheek and brow bones (it works on bare skin and atop makeup), and smooth out any edges with the sponge.
Watt’s Up unblended (on the left) and blended (on the right)
Swatch comparisons with a few of Benefit’s highlighters; from the left: Moonbeam, Highbeam, Watt’s Up, High Brow and Gilded
I find that some of Benefit’s products really come into their own on lighter, cooler-toned cuties, and I suspected that Watt’s Up might not get along well with my tan (NC42 skin), but after swatching and wearing it around the house for a few hours today, I see that it packs more than enough peach pigment to show up on darker damsels, too. I also think the shade is neutral enough for gals with cool- or warm-toned skin.
I’m not sure about wear time yet, and I’m concerned that it might struggle to hold its ground on my combination dry/oily cheeks and brows (some cream-to-powder formulas have trouble adhering to my skin). We’ll see how it holds up over the next few days, and I’ll let you know.
Based on first impressions, though, I’m a fan. It might be pricey at $30, but with practical packaging and a pretty color, Benefit clearly knows Watts Up.
AVAILABILITY: Brightening up Benefit counters, stores and benefitcosmetics.com this October
MAKEUP AND BEAUTY BLOG RATING: A-
Your friendly neighborhood beauty addict,
P.S. I hope your Wednesday went well. What are your plans for the evening? I’ve got a date with a bowl of Kellogg’s Special K Chocolatey Delight and the new episode of Top Chef Just Desserts.