It’s official! You can now literally smother Benefit Hoola all over your bod without going through an entire pan of bronzer.
You haven’t done that? Oh, just me?
They’ve expanded on the crazy popular Hoola bronzer by adding a liquid bronzer called “Dew The Hoola”. Aw, super cute! They’ve also come out with an all-over body bronzer called “Zero Tan Lines”. Last, but most definitely not least, the cutest bronzing brush with blue hairs on a handle made of golden bamboo. The collection officially releases on February 26th.
This release was an answer to my prayers because this has to be my palest winter yet. I have to (get to) look at my Hawaiian husband and son’s golden tans year round, and I start to feel pretty bad for myself come February, so I slathered myself in all things Hoola in a desperate attempt to pretend that I just came back from Hawaii.
Let me tell you what I thought.
Dew The Hoola is meant to be a liquid version of the famous Hoola powder bronzer, which is a beautiful cool brown shade that looks like an actual tan on your face. I think that’s why it’s been so popular, because it looks so natural compared to so many of its orange competitors.
I have to admit that I was pretty disappointed the first time I pumped out the bright orange liquid, because it wasn’t at all what I expected. But still, I pressed onward and applied it to the hollows of my cheeks, around the perimeter of my face, and on my nose and chin. Then I blended it in with a damp Beauty Blender. I also tried it with a fluffy face brush, but it didn’t blend out nearly as well.
As soon as it was all blended in, it ended up looking…not too bad. I really like the consistency and workability of the liquid, but I think the color is off for me.
Many makeup addicts, like you and I, have gone through 1 or 2 or 12 boxes of the original Hoola Matte Bronzer, and if you haven’t, run, don’t walk, to pick one up. It’s the bomb diggity. The color is like laying on the beach for two weeks.
I also used the bronzer along with the new brush to set Dew the Hoola, and it went really well, because it helped to correct the orange in the liquid, making everything look a little more natural.
And speaking of the brush, I really, really like it! It’s the perfect shape to fit right into the contours of your cheek to softly chisel out your cheekbones.
It’s not a contour brush though. It’s a lot fluffier, which is great because it does double duty to softly sweep the color over the rest of your face. I see it as a 2-in-1 deal.
Hoola Zero Tanlines is an all-over body bronzer meant to last up to 12 hours without transferring onto your clothes. It comes with a sponge built right into the packaging, so you wont get gross, dirty-looking hands. Now, this isn’t a self-tanner that you put on, and it develops and lasts for a week or so. It’s a completely temporary tan that showers right off.
My thoughts? Um, I’m not exactly sure what to think of this one. The color is very sheer, but it is buildable. I added two coats on my arm but didn’t see a huge difference, and I also found it a little hard to blend out completely. As soon as I’d get one section blended, it seemed like another part started to bunch and chunk. I think that with a little time you could get it looking pretty good, but let’s be honest — with a two-year-old trying to climb my leg and pulling down my pants begging to watch “fwee panda” (Kung Fu Panda), I just don’t have the patience to make this one work.
Overall, the new releases in this collection are in a word, meh. It hurts a little in my heart saying that because I had such high hopes! The original Hoola bronzer is always worth a purchase, but I would take a look at these, do a little swatchy swatch, and see what you think for yourself.
What do you think? How do you feel about these new Hoolas?