Actress Gwyneth Paltrow has just launched a new lifestyle website called Goop. There’s not much to it yet (I think it’s still in beta), but I’m getting an Oprah/O magazine vibe from it with a focus on “nourishing the inner aspect” through recipes, travel information, shopping recommendations and tidbits on personal growth.
“My life is good because I am not passive about it. I want to nourish what is real, and I want to do it without wasting time. I love to travel, to cook, to eat, to take care of my body and mind, to work hard…
Whether you want a good place to eat in London, some advice on where to stay in Austin, the recipe I made up this week, or some thoughts from one of my sages, GOOP is a little bit of everything that makes up my life.
Make your life good. Invest in what’s real. Cook a meal for someone you love. Pause before reacting. Clean out your space. Read something beautiful. Treat yourself to something. Go to a city you’ve never been to. Learn something new. Don’t be lazy. Work out and stick with it. GOOP. Make it great.”
I’m all for women spreading a positive message online, but celebrity often brings with it vast sums of money and the freedom that comes with wealth and privilege. Certainly, celebrities are people too — frail — with families, health issues, traumatic experiences, fears and desires, but when they try to relate to working class folks on a personal level, they aren’t always aware of their own good fortune in life.
I believe she has good intentions, and I’ve always thought highly of Gwyneth. I’m sure she wants to use her star power to improve the lives of women through her website, but, honestly, cleaning out my space? What does that mean to a multi-millionaire?
Organizing or cleaning the bathroom might be fun for someone who only does it once a year because the maid stops by every Wednesday, but for regular gals that kind of household stuff is a given; cleaning happens every weekend, otherwise we live in filth. That’s all there is to it.
A few of the items she lists within the site’s mission statement (I wonder if she really wrote it) seem to have been written by someone a bit out of touch.
“Cook a meal for someone you love.” Yup, for some families (those without personal chefs), cooking “a meal for someone you love” happens three times a day.
“Don’t be lazy.” Hmm… Wouldn’t it be nice to even have the option to be lazy? I know a lot of women who can’t let up for one minute because they simply *have* to work hard to support themselves and their families.
I dunno, maybe I woke up on the wrong side of the bed this morning (it happens), but I don’t know if I can relate to this lifestyle site in the way I could to Oprah’s (someone who, despite her current wealth, grew up extremely poor) or even Rachel Ray’s. I applaud Gwyneth’s efforts, but I hope to see her reflect upon how celebrity has changed her life and comment upon how wealth and privilege have changed her perspective.
Your friendly neighborhood beauty addict,