Some partnerships just feel right from the start — bread and butter, sugar and spice, mornings and coffee — and, starting early next year, CoverGirl and Olay. Yup, with the help of comedienne and talk show hostess Ellen Degeneres, CoverGirl’s newest spokesperson, the two big brands are rolling out a new anti-aging makeup together.
Simply Ageless Foundation, $13.99 per shade (15 shades), debuted on Ellen’s TV show a couple weeks ago, and then showed up at select stores shortly thereafter.
Ellen cracks me up. She had this to say about the new line: “Inner beauty is important, but not nearly as important as outer beauty. That’s why I use CoverGirl Simply Ageless makeup with Olay Regenerist serum.” LOL!
Combining CoverGirl’s color cosmetics with Olay’s battle-tested Regenerist serum, the formulation boasts a new solid emulsion technology that reportedly suspends foundation over skin’s imperfections, meaning it’s designed to cover imperfections without gathering in wrinkles and making skin look older.
Time will tell how well it works.
Look for it to start appearing in stores nationwide early next year.
Your friendly neighborhood beauty addict,