The MAC Bloggers’ Obsessions Collection Is Available Now

Published in: MAC Makeup

MAC Bloggers' Obsessions Collection and Evolution Revolution Lipglass

Rise and shine, morning glory! Today’s a big day. It’s the summer solstice here in the Northern Hemisphere, the official first day of summer. πŸ™‚ That, and it’s also the day the new MAC Bloggers’ Obsessions Collection (and Evolution Revolution Lipglass!) debut on the MAC website.


For now, the nine items in the online-exclusive collection of Lipglasses and Eyeshadows are labeled “Coming Soon,” but that will change any minute (possibly around noon Eastern Time well, some time today the link is live now!). When it does, check out the MAC overview page for pics and video interviews of each of the bloggers featured in the collection and more backstage footage of the MAC Cosmetics Production Facility, complete with oh-so-rockin’ hairnets and safety glasses.

A few things about the collection…

  • It’s only going to be available online, at least for now, which means it won’t be carried at MAC stores or counters.
  • I’m told it will only be sold in North America (US and Canada), which bums me out immensely, but I’m hoping MAC reconsiders that decision. If you’re an international MAC fan, check MBB a little later today because I have something planned that might be of interest to you.
  • Congrats to the gals who were able to sneak in under the radar and successfully purchase items through the MAC website last night (before today’s official release). That’s just cool.

Get ready for an Evolution Revolution… πŸ™‚


For more on the MAC Bloggers’ Obsessions Collection and Evolution Revolution Lipglass, check out…

Your friendly neighborhood beauty addict,



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So far, 130 people have commented on this article. How cool is that?

  1. Nina says:

    i heart this post. thank you Karen. πŸ™‚

  2. awww! what a bummer! only in North America! =S

  3. Kelly says:

    I snuck in last night and ordered the second you Tweeted it! I cannot wait to try out Evolution Revolution!
    Kelly recently posted … A Door

  4. Iram says:

    Damn I’m getting. I was really looking forward to buying evolution revolution… πŸ™
    Iram recently posted … Buttercup Yellows &amp Gorgeous Greens

  5. Lisa S. says:

    I ordered last night!!! Got Evo/Revo and a few other things.
    Lisa S. recently posted … Life gets in your eyyyyyes! sung to the tune Smoke gets in your eyes

  6. Faye says:

    I’ve been sitting in meetings all morning and am surreptitiously checking the MAC site every five minutes on my computer. I am so lame, yet so excited :). You know, if this is a ploy on MAC’s part to get people revved up for the release, sadly it is working all too well with me.

  7. Cassy says:

    Got my order in last night, I hope it’s going to actually be processed (it’s still on my account, that’s a good sign, right? lol) I picked up Ev Rev and Jealousy Wakes to begin with, but I might go back for Sonoran Rain if it’s still available come my next paycheck.
    Cassy recently posted … Review – Too Faced Skinny Dip Eyeshadow Duo

  8. iliana says:

    Karen, you’re so pretty! I just had to say that. You remind me of a tanned Carrie Underwood, especially in the Jouer cool lips post πŸ™‚

    I’d love to order EvRev but it’s not available internationally! *sigh* Congratulations to those who were able to buy! I will live out my lipgloss dreams through you. πŸ˜›

    • Wendy says:

      You could always ask for a CP :). Especially since Mac has given out a free shipping code, so you’d just have to pay for the shipping from whoever gets it for you to where you live πŸ™‚

    • Karen says:

      Hi Iliana,

      LOL, yeah, I get that comparison along with Reese Witherspoon sometimes. I think it’s the chin/face shape. πŸ™‚

      I really hope MAC reconsiders making this available internationally. There’s been a lot of interest from the gals abroad so I’ll pass along the message.

  9. Amber says:

    I should be glad I missed it last night because I’m still not 100% on what I want (aside from EvRev, obvs!), and yet I am wearing out the ‘refresh’ button. πŸ˜€

  10. Tracy says:

    I got in under the radar and bought Evolution Revolution and Hocus Pocus eyeshadow. I can hardly wait!
    All the colour are showing up right now again under the drop down menus .
    Tracy recently posted … Orange Love Affair- Make Up Forever Aqua Lip 17C

  11. Larie says:

    I’m really not a lipgloss girl, but Evolution Revolution has me seriously reconsidering that, haha. So, pretty!
    Larie recently posted … Clinique Super City Block Oil-Free Daily Face Protector SPF 40

  12. lexi says:

    Hi Karen,
    I’m hoping to score your lipglass even though I’m not a fan of the gloss -but I’m a huge fan of yours!

    Congrats again – dreams really do come true haha!
    lexi recently posted … I was a Girl at Barlast Friday!

  13. rory says:

    omg please tell me they are going to sell it internationally! I need that gloss! It’s perfect for me :(!!!

  14. Gina says:

    It’s up now! Go get it, everyone! πŸ˜€

  15. Andrea says:

    just ordered one. it looks like such a gorgeous and versatile color… i can’t wait to get it!

  16. Karen says:

    Shipping codes:

    I used TXT and it worked. I’ve heard BLOGS works too.

  17. Alka says:

    Just ordered one too. πŸ™‚

  18. Victoria R. says:

    i JUST got the email from MAC launching the bloggers obsessions and felt so happy! congratulations again! can’t wait to scoop up EvRev!

  19. Marla says:

    I’m confused — I’m logging into MAC but none of the products are coming up??

  20. Nina says:

    im thinking theyre sold out. the product selection has disappeared from the bloggers’ obsessions splashpage.

  21. Miri says:

    I am so excited about Evolution/Revolution. You have done such a wonderful job! Are you going to post pictures of your readers that are wearing your lipglass? I just want to show you how much I appreciate you and your blog. πŸ™‚

  22. NeenaJ says:

    it’s not showing any product. and, the live chat is down.

    seriously, mac??? you create all this hype in the blogosphere about this collection and this is how you handle the launch?

    • Karen says:

      Hi NeenaJ,

      I spoke w/someone and the website is overloaded; they’re working out the deets right now.

      It took me a while to connect to Live Chat too. They suggested calling the Order Department: (US) 1-800-588-0070 or (Canadian) at 1-800-387-6707.

  23. Aisha says:

    Love your site! Have been visiting regularly for a few months now. How AWESOME you got to create a MAC lipglass! Every girl’s make-up fantasy! I love the color! Congrats and keep up the good work keeping us informed! God bless you!


  24. Katie says:

    I’m still getting “Coming Soon”. It couldn’t have all sold out while I was on my lunch break! >.<

  25. Marla says:

    I’ve been checking the site since early this morning. That would be SO uncool if they were sold out before the official launch….

  26. Brooke says:

    I’m getting “coming soon” as well πŸ™ πŸ™ That definitely deserves a double sad face.

    • Karen says:

      Hey Brooke,

      I think it’s just a momentary glitch. I just spoke with someone on the MAC and apparently the siteÒ€ℒs overloaded. TheyÒ€ℒre working out the bugs right now.

      A rep I talked to on Live Chat suggested purchasing the products via phone. Here are the numbers for their Order Department:

      (US) 1-800-588-0070 or (Canadian) at 1-800-387-6707

      • Brooke says:

        Thanks, Karen! I just tried the site again and it worked! Can’t wait to get Ev Rev! Thanks again and great job!

  27. Tierra says:

    Wow, I may not comment much but I def wanted at least an EvRev lipglass b/c you are wonderful Karen and the color is sooo beautiful.
    But now…nothing. Come on MAC! You send me an email about the collection being live…when it isnt? It doesnt say sold out, says coming soon…uuuuggghh. πŸ™

  28. lexi says:

    I was lucky enough to snag a tube – I can’t wait to try it on.
    lexi recently posted … I was a Girl at Barlast Friday!

  29. Joy says:

    I need EvRev before I go postal at work. I’ve been psychotically refreshing all morning and now I only see the splash page – no link to product. The safety of my co-workers is at risk. Give me my lipgloss NOW! πŸ™

    • Karen says:

      Hi Joy,

      I just got word from the corporate office that they’re working out the website issues. Apparently the site got overloaded.

      If you can’t wait they can also do phone orders: (US) 1-800-588-0070 or (Canadian) at 1-800-387-6707.

  30. Nadia A. says:

    I was one of the lucky ones who was able to order of 2 tubes of Karen’s Evolution Revolution lipglass yesterday. This morning, I was told by the Mac Customer Service representative that my lipglasses are already boxed up and should be shipped out today. Yeah!!!

  31. Amber says:

    I don’t understand what the heck is going on with the website now, but I am getting very annoyed! Darn you, MAC — why can’t I quit you?!

  32. Laura says:

    I am in serious need of some Evolution Revolution in my life.

  33. Christina says:

    Yeah! Now I’m getting the splash page, which I didn’t see last night, but I can’t find any of the products! But ooooh man, as soon as they’re back up I’m on it! XD

  34. NeenaJ says:

    I just called customer service and spoke to the very nice, and exasperated Kate. She said the site is being overloaded. Her advice was that they expect the products to be available in the next 10-15 minutes. She said to continue to hit refresh, as that’s what they are doing.

    The CSRs are having a difficult day, LOL!

    Don’t you think that if the collection was being promoted online and “Exclusively online, just like the makeup-mad minds that invented them,” (per MAC), that they would have expanded their band width accordingly? Don’t they read any beauty blogs at all (hello, NYX sale FAIL – that was only blogged about in, like a thousand sites!)?

    Karen, MAC should hire you as their social marketing manager so you could advise them on all this stuff. Only make it a contract position, cuz’ we don’t want to lose you! πŸ˜‰

  35. Katie says:

    Never mind! It took a while, but I managed to get through! πŸ˜€ I got Evolution Revolution, Caqui, Jealousy Wakes, and Hocus Pocus. πŸ™‚

  36. Cass says:

    How cool is it to see your name on the MAC website?! πŸ™‚

  37. snoopysteph says:

    I ordered mine last night, wheeeeee!!! Congrats again, Karen – you must feel like you’re on cloud 9, right? πŸ™‚

  38. stacy says:

    so awesome to see you on my MAC email!!!!

  39. Tierra says:

    Whee, it’s live now and I placed my order! Cant wait to get my EvRev! Yay – I now only have to wait a few days to get my lipgloss fix … (Game of Thrones, however … its gonna be a looooong wait)

  40. Nina says:

    Karen — your picture on the splash page is so adorable!

  41. MissMe says:

    new to your site and I LOVE your gloss!

    on a distracted note, what color blush/illuminator do you have on in the same picture?

  42. Michelle says:

    I just ordered Evolution Revolution! Just a note to people trying to order — when I did a search for it by name, it came up saying “coming soon”. But when I clicked on Lipglass, I was able to click on it by name and add it to my bag. And they have the code for free shipping: BLOGS

    I can’t wait to get your lipglass Karen!!

  43. Jenn says:

    Hello Karen :-),

    You did an amazing job on the lipglass! I just ordered it online and am soooo excited to get it!!! it looks like the perfect color! Thanks for your wonderful blog!!


  44. Julia says:

    Just ordered it, good to go! The site’s working for the midwest!

  45. Mayra says:

    Hey Karen,
    I called MAC this morning, and they told me my order went through and should be shipped today. How cool is that? This is the first time I scout the site and get my stuff. Thanks for checking too!!! Have an awesome day.

  46. kim says:

    i bought 4 of your colour. i would have bought more but it limited me to 4! one for me, one for my younger sister, one for my mom and one for my surfing sister!

  47. marmar says:

    SO buying this later tonight *____*

  48. Hildebryn says:

    Hildebryn recently posted … Guitar Luv- KT Tunstall

  49. Vonvon says:

    My friend in Canada is helping me to purchase some items. Hope everything will be OK! She stayed up till 6AM….

    Thanks, dear…if you are reading this comment too. πŸ˜‰
    Vonvon recently posted … Its Offically Summer!

  50. Congratulations!! This is so cool. I am going in store today to check out the collection.
    Trina J Makeup recently posted … Technical Tuesday Tip

  51. Rita says:

    Congratulations, Karen!
    I wish Mac did not do these geographically limited editions. We don’t get so many other things either, like we got Flighty, but not Fashion Flower (or Mickey Contractor, or Stylishly Yours).

  52. Heidi says:

    Glad I was out running errands today while all the glitches were playing out. Just got on the site and ordered no problem. Got one Ev Rev for me, one for my best friend Mary, and one Caqui for me.

  53. marmar says:

    SCRATCH THAT.. just ordered it now plus free shipping thanks to a coupon code~ SO excited.. it’s exactly my kinda colour too <3

  54. Lisa S. says:

    Ok, I went back in and ordered Parisian Skies and Hocus Pocus. I almost got ’em last night, but I’ve been thinking (obsessing) all day and had to have ’em. Also, I went to Afrobellas web site and didn’t realize that All My Purple life was created for women of color.
    S’all right, I can make it work, the color is luscious!
    Lisa S. recently posted … Life gets in your eyyyyyes! sung to the tune Smoke gets in your eyes

  55. Jaya says:

    Congratulations Karen. I read your blog everyday. You have an awesome blog. To show my support for your blog , I got the limited edition Evolution Revolution lipglass.

  56. Elaine says:

    Thanks to all the bloggers that have kept us updated on this! Iwas able to get EvRev (as well as the entire Bloggers Collection), but not Jealousy Wakes. I could order it if I was in the US but it’s sold out on the Canadian website (and I tried ordering over the phone, the lady just said she was sorry it was sold out). It makes me really frustrated that there was a higher demand in Canada, but because we have a smaller population they didnt produce as many products for us. And of course I can’t order off the American website either. I was also up since 4am MST to watch the website, and had a meeting from 8am to 130pm so I wasnt able to check in between then.

    I feel like a 4-year old being upset about something as trivial (but as fun) as makeup – but it all just seems so… unfair! Plus – this is the only LE MAC collection I’ve ever tried to order from.

    Thank goodness I got everything else though!

  57. Liza says:

    Just purchased Evolution Revolution:)

    Oh, and for anyone who is still going to buy something, I found a coupon code for free shipping from The code is BLOGS.

    xo Liza
    Liza recently posted … Chickapproved- Great site!

  58. sharon says:

    Although everyone did a great job with their shades, the only item I purchased was your gloss and I was pissed that I could only order three! I fully plan to order a few more under a different email and shipping address. It’s freaking beautiful!

  59. Jen says:

    Yaaay! I ordered two EvRev (hehe) lipglasses. I really wanted Jealousy Wakes, Parisian Skies and Hocus Pocus as well, but I’m so poor (hello, student loans) so I refrained… I couldn’t resist your lipglass, though. It’s so pretty!

    Congrats again, Karen! You’re awesome!
    Jen recently posted … Lights on the water

  60. Janet says:

    I ordered it! Such a gorgeous color and I love the story behind it – I couldn’t resist! πŸ™‚

  61. Michele says:

    I was able to buy (2) Evolution Revolution Lipglass :)……I know I will LOVE the color !

    Thanks ,Karen for all you hard work in the lab !…..this was a GREAT creative idea for Bloggers that were lucky enough to take part πŸ™‚

  62. Jae says:

    I have been trolling MAC for two days and finally was able to push my order through…bought everything and made sure I got two tubes of Evolution Revolution!! Woot!!! Soooo excited! =)

  63. Beth says:

    Bought a tube of EV. So excited and happy for you. You blog is endlessly entertaining. And I can’t wait to be FOXY HOT in my new lipgloss!

  64. Lori says:

    Such a beautiful color, Karen!! Congratulations! I tried and tried last night, but was finally able to order Evolution Revolution (and Jealousy Wakes) early this afternoon. I can’t wait to have it in my hands!

  65. Beth says:

    Oh, my. I just bought three more ERs! Sadly the coupon code no longer works… but still so excited for you… and for me, Karen.

  66. Kate says:

    I Just made my first MAC purchase and it was evolution revolution! You are my favorite blogger and I just wanted to take the time to thank you for all you do!! πŸ™‚

  67. Kylie says:

    Just purchased Evolution Revolution! I am SO excited to get it! Honestly I feel like this lipgoss was made for me!:) haha:) It’s a great color! Thanks Karen!

  68. Jessica says:

    Hey Karen,
    I so wish I could buy your lipgloss and a few other items from this collection. They look amazing! I’m based in Australia so I have no chance of getting anything though. It’s really upsetting! I wrote to Mac and complained two days ago but so far none has bothered replying to me.


  69. Elle says:

    It is so awesome to see your name on the MAC page. Fer serious. πŸ™‚ I kept refreshing my page all day at work (work can wait…) and I was able to get in and order 2 of them. I can’t wait!! Congratulations Karen!!

  70. Vanessa says:

    Hooorraay, wooptie woop!! I just ordered your lipglass, although I’m on a lil cosmetic budget, ahem, I had to make an exception here and splurge on that gaaaawgus color you’ve created. Can’t wait to rock it! Congrats!!

  71. Anhchi Nguyen says:

    I purchased your lipglass along with sparkle, nelly, sparkle for my mom. I was about to do a shopping ban after my birthday haul, but because this collection is out this week, I have to make a exception and purchase…..Back to not spending now…

  72. Anhchi Nguyen says:

    Also congrats Karen!!

  73. Atanza says:

    Got it, along with Jealousy Wakes (snuck in last night before it was removed from the site)… so excited!

  74. CynthiaCCC says:

    Got my EvoRevo last night…sneaky, sneaky. But maybe now I’ll try for another one, with the free shipping code this time. I can’t wait for it to come, so I’m going to be stalking the UPS package tracking site for the next few days.

  75. Shauna says:

    Congratulations! How exciteing that is… πŸ™‚
    Love the color and the name you came up with1

  76. Kim says:

    The TXT code worked for me and I’m hoping for a VERY quick delivery time. πŸ™‚

  77. Brooke says:

    Hi Karen, IÒ€ℒm in love with Evolution Revolution! Congratulations! I hope one day MAC will launch it internationally because honestly itÒ€ℒs my idea of the perfect lipglass, youÒ€ℒve created a masterpiece!

  78. Jess says:

    just ordered evolution revolution and used promo code “txt” for free shipping!
    thanks for such a great color, Karen! I can’t wait to get it in the mail!!!

  79. Carrie says:

    I just received an e-mail that my order has shipped. Yay! I was one of those sneaky gals who placed an order on Monday night, so I wasn’t sure if it actually went through. I did order Evolution Revolution, which looks really pretty and is so up my alley. πŸ™‚

  80. Beth Cowit says:

    I got mine today, love it!!

  81. Yogirl says:

    Karen, great job! Do you know of any alternatives for the European readers? It looks a little bit like love nectar, which was my first MAC lip gloss.

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