Last night Victor Cembellin and Louise Zizzo, MAC Senior Artists and key makeup artists for San Francisco Fashion Week 2007, hosted dinner at Perbacco restaurant in San Francisco, California. Writers, editors, beauty bloggers and key members of the MAC team met and mingled over drinks and dinner to discuss the upcoming fashion shows.
The outside of Perbacco Restaurant in San Francisco, California
I had the pleasure of meeting many people involved in the San Francisco Bay Area fashion and beauty world, including Donna Kato, Style Editor at The San Jose Mercury News, Annie from the beauty Web site bellasugar.com and Christine M. from the blog Temptalia.com. And of course there were all the lovely folks at MAC, like Allison Greenberg and Heather Park, a Manager in MAC’s Global Communications and beauty blog connoisseur!
So what happens during a four-course meal when you get a bunch of beauty-obsessed writers, bloggers, and MAC Artists together? The conversation inevitably goes to the products. In between bites of heirloom tomato salad, filet mignon and truffle mashed potatoes, there were declarations of brush devotion (Victor loves the 266, Christine loves the 187), exclamations of life-changing MAC products (Heather swears by Mineralize Skinfinish and Liquidlast Liner), and the skinny on MAC makeup on the runway.
So what’s your favorite brush?
To create the looks for the 2007 runway, Victor and Louise first met with the designers at the San Francisco MAC Pro Store to discuss collections and the designers’ makeup vision. Victor says that this year we’ll be seeing a lot more 40s inspired looks, and lots of sophisticated smokey eyes.
I was also not surprised to discover there’s an element of improv backstage when it comes to achieving a look. Last year, for the designer Genevieve Primavera’s show, the MAC makeup team at first had trouble creating a deep, dark goth lip with traditional pencils. Victor decided to improv by using Fluidline Liner in Macroviolet and applying the liner on the lips with the 266 brush. The result? Deep, dark-colored lips that would make any vampire jealous.
Heather and I talked at length about how beauty bloggers are changing the face of the beauty industry. She mentioned many interesting facts and statistics she’s learned since becoming MAC’s “blog expert.” Would you believe that 63% of women who read a positive review of a product in a beauty blog go out and purchase that product? Beauty bloggers are beginning to hold serious sway in the beauty product court, yet many traditional retailers and fashion show organizers don’t recognize blogging as a legitimate form of journalism. MAC is doing cutting edge work by cultivating relationships with bloggers; in due time I think we’ll see more and more cosmetics companies and retailers actively courting the blogosphere.
Another shot of the MAC dinner held in the Barolo room in Perbacco restaurant
After dessert, a chocolate molten cake that sent me to chocoholic ecstasy, the dinner attendees received a lovely goody bag with MAC products from the new Smoke Signals Limited Edition Collection. I’m looking forward to reviewing all of it for you soon!
Who knew there were others out there who could wax philosophic for hours about the merits of concealer? It was a great evening with lively and interesting people, and I had a fantastic time.
I’m so glad that I get to share this with you! Have a stunning, yes stunning, Thursday.
Your friendly neighborhood beauty addict,