How Important Is Makeup Packaging to You?

Published in: Guest Post, Just For Fun

Expensive vs Cheap Makeup Packaging

Despite these Rimmel Lasting Finish Lipsticks By Kate Moss being pretty good quality, I feel like when I use them, I don’t get the same makeup experience as when I use, say, a YSL lipstick.

Well, to me, makeup packaging is very important.

Because makeup isn’t just about the way I look after I’ve made up my face. For me, more importantly, it’s about the overall experience and how much I enjoy putting it on.


I mean, it’s like when I go to a restaurant where the food is presented in a creatively appealing way. To begin with, the food they serve has to be good, but the way it’s presented definitely adds to the culinary experience.

(Speaking of which, if you ever come to Bologna, make sure you go to Casa Monica and La Taverna del Farneto, my favorite restaurants in the area. Amazing food, outstanding service and a relaxed atmosphere — a perfect combination, if you ask me!)

Same goes for makeup. The products have to be good, but if they also come in beautiful packaging, it makes the experience more enjoyable.

Beautiful Makeup Packaging

I have a soft spot for pretty packaging… Can you tell?

That being said, some pretty packaging costs a lot, so I think it’s great that there are also good quality products that come in plain, inexpensive packaging and retail for less than the cost of a kale smoothie. It’s good to have options, right?

Now that I think about it, when I said that makeup packaging is very important to me, I should’ve actually said that it’s very important for certain product categories.

Like, if they’re in my budget, I’ll usually buy beautifully packaged lipsticks, eyeshadows, bronzers, blushes and palettes, while, most of the time, I’m happy with drugstore mascaras and eyeliners (provided the quality is good, obviously).

With the latter, even when they’re high end, I don’t really get that luxe feeling that I get from those other products (especially lipsticks). Do you know what I mean?

Carolina Braina

Hey, ladies (and gents), it’s Carolina here, reporting live from Bologna, Italy, to bring you the latest and greatest in beauty from the good ol’ continent! For an extra dose of that timeless Italian glam with a touch of humor and self-irony (because, you know, laughter is the best makeup), come say hi at and Instagram.


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So far, 23 people have commented on this article. How cool is that?

  1. Angela says:

    LOL I love pulling out my Chanel lipstick. It feels very *IMPORTANT* and elegant. The colour and formula are fabulous to be sure, but something about the weight and feel of the packaging is luxe.

  2. Fun or pretty packaging is one of the factors I consider when buying makeup. So is the sturdiness of the packaging. There’s nothing worse than a fancy-looking lipstick lid not popping back on properly, or the hinge on a pot of eyeshadow snapping off.

  3. Tatiana says:

    I like nice packaging, but it’s not the main driver of my cosmetic purchases. Although, I have been known to rant and rail about poor packaging design. I just bought a Burberry Eye Colour Contour and the bottom half of the packaging just fell off, so now it’s hard to get the cap off or to twist the colour up or back down. That one I’m taking back to the store for a replacement.
    I have to admit I really love Tom Ford’s packaging. I really like the push/pop out mechanism on the Chanel Rouge Allure lipsticks, too. Well Chanel packaging in general. So classic.

  4. In the end it’s about what’s inside and how the product performs for me. But obviously it’s a nice plus when the packaging also looks pretty 🙂
    Kiss & Make-up recently posted … Review | Sephora Contour Eye Pencil, Colorful Rouge and Lip Balm

  5. Amoure Jones says:

    For me packaging is important for various reasons. I feel like the company really cares when they take that extra step to creatively put work into their package and what catches the eye of the consumer. A pretty package also just looks nice on your makeup counter or vanity area. The eye is drawn to the outside and I find that people often pick the prettier packages even if the inside is crap.

  6. Mic says:

    I’m also big on makeup packaging, but for a very different reason. I really like sturdy or practical packaging so that I can bring these items on the go or for traveling. For instance, you won’t see me bring my Shiseido Synchro Skin foundation because it’s a glass jar with a high chance that it’ll break (I may bring my Tarte powder foundation instead or put it into a smaller travel case instead). I also am more drawn to palette packaging as well (does it come with a mirror? What does it have?). So I guess when it comes to packaging I normally check for quality then packaging (practicality and durability for traveling). Then I look at the prettiness factor. 😉

  7. Katie says:

    i feel like the packaging of products can have a big impact on ease of use for me (especially for liquid products) so I’d say it matters a lot! It doesn’t matter how good a product is if I can’t get to it or use it easily. And of course if it’s pretty all the better!

  8. Lauren says:

    The packaging draws me to The product. Like you though, drugstore mascara all the way.

  9. Jen says:

    Totally agree that luxe packaging applies for certain product categories for me! Eyeliners, mascara and brow products are typically purchased in drugstore categories, whereas lip and cheek products that are toted around, I’ll be more willing to splurge on!

  10. Agata says:

    I agree, packaging is quite important. But I don’t buy makeup just because its packaging is pretty. It might be a contributing factor but not a sole factor. And I’d agree with you on the eyeliners but not on mascaras. Don’t you think that holding a gold tube of an YSL mascara would feel luxurious??
    Agata recently posted … An Extraterrestrial Urban Decay Release- The Moondust Eyeshadow Palette Review.

  11. Leah Rose says:

    Compacts are the thing I go for nice packaging for. Picking up say a Charlotte Tilbury blush feels so much nicer than a drugstore brand.

  12. Erin says:

    I just think of it as a nice bonus. I’ve never bought anything just for it.
    Erin recently posted … Rodney Strong 2014 Charlotte’s Home Sauvignon Blanc

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