It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette: Mastering the Matte Eye With It Cosmetics

Published in: Eyes, Guest Post, It Cosmetics, Makeup


If you find matte eyeshadows to be a tricky thing, you are not alone. The blending is more crucial, and the texture is less forgiving. And it really separates the pros from the amateurs. But despite any level of makeup skill, a solid matte eyeshadow formula can do wonders.


I’ve been using a new palette by It Cosmetics called the Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette ($28), and it has an easy, soft formula that may agree with you.

anna oh beauty illustration it cosmetics


A pretty pink palette. The top of the outer packaging has a pillowed cushion feel.


It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette


Wearing the collection along with Too Faced Le Matte Lipstick in Hey Gurrl with a clear gloss on top

The look pictured above was my second attempt with this palette because…well, let’s just that say my first attempt will stay lost somewhere on my memory card…

I forgot how tricky a full matte eyeshadow look can be!

Anyways, the palette has six soft neutral eyeshadows along with one light, shimmery “transforming” shade.

FYI, the transforming shade remained mostly untouched until the end of this look, when I used a small amount for the inner areas of my eye.

So, my favorite moment with this palette happens in the bottom row with gorgeous Passion, Intrigue, and Allure, which have made their way into my mornings as “essential” colors.

I also think it’s nice that Allure is a deep gray, as opposed to just a standard black. I use it a lot to extend and blend my eyeliner for a softer look.

The key to using these colors (and really any eyeshadows) is to apply and blend in layers. These feel silky on my fingertips and exhibit almost no fallout (a characteristic I recommend for an effortless application).


Personally, I don’t really touch the top row because of how similar the three colors look on my lids. They also all seem to serve the same purpose as brightening lid colors… I would have been good with one or two colors, max, for that purpose, but they do all have that same beautiful velvety formula, so if you’re a minimal makeup beauty, this is your palette, for sure.


It Cosmetics Naturally Pretty Essentials Palette swatches

And for anyone with a desk job, this is a convenient “touchup” palette to keep at the office. I used to have a makeup bag at work that I’d use to help freshen up my makeup in the afternoon, and this would have been my eyeshadow palette of choice for that bag, since it has all of my essential colors.

See you in the next,


Anna Oh

Anna is an illustrator and designer from Atlanta, GA. Her work focuses on fashion, beauty, and awesome women. A former tomboy, Anna now happily embraces all things pink, glittery, and floral scented. You can see her illustration work at and on Instagram.


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So far, 5 people have commented on this article. How cool is that?

  1. Becky says:

    This looks like a really good every day palette. What a really nice, wearable colour selection. Do you use eye primer normally?

    Beekeyper – Latest post – Real Techniques Shader Brush Review

  2. The name of the palette definitely suits you! 🙂 Seems like a wonderful palette for easy everyday looks.
    Kiss & Make-up recently posted … Review | MAC Mineralize Rich Lipstick in Touch The Earth

  3. I feel like mattes are difficult to work with as well, but with ongoing age I use them more and more. Luckily the formulas keep getting better.
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  4. denise S says:

    Those shadows are too light for me.I have a great dark matte eye shadow palette by Viseart that I love! I don’t own any it Cosmetics products yet. I think they are geared toward lighter skin tones. Love the lipstick though!

  5. Erin says:

    Being as pale as I am, it would probably be good for me. I like the shades! I don’t have a lot of mattes.
    Erin recently posted … Bite Beauty Spring Fling Set

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