In five short years the Garnier Fructis hair care brand from L’Oreal has become a giant in the $5 billion US shampoo, conditioning and styling category, ranking as the number two brand overall. Next month, the company launches seven new products and, according to Garnier Assistant Vice President Mario Aragon, becomes the first mass range (read: $budget$) to target wavy hair.
The new Wonder Waves shampoo and conditioner are supposed to strengthen and promote wave retention throughout the day. The styling products — a mousse and a spray — will provide lightweight control and definition. Priced at $3.99 SRP each (daaAAaamn!), the shampoo and conditioner weigh in at 13 oz., while the mousse will come in a 6.8 oz. can. Expect the hair spray in an 8.5 oz. pump.
I can’t wait to give these a try, even though I don’t expect them to set the world on fire. I’m just glad to see they’re priced accordingly and take the economy into consideration.
And in January Garnier releases some new volumizing products. The company says the new Fructis Body Boost Fortifying Shampoo and Body Boost Fortifying Conditioner will pack lightweight formulations to add volume with a relaxed effect. Like the new Wonder Waves products, they’ll be priced at $3.99 SRP each (big 13 oz. bottles), and a companion product, Fructis Style Full Control Mousse, will complement the volumizing shampoo and conditioner with lightweight control formulated for all hair types. It, too, will cost just $3.99 (for 6.8 oz.).
I like what Garnier is doing as far as their pricing model… It’s easy to remember. Rather than fluctuating the prices of their different products, they alter the quantity while maintaining the same $3.99 price point, so the most costly products still cost $3.99 but come in a smaller container.
Your friendly neighborhood beauty addict,