New & Pretty PUR HydraFluid Water Serum Foundation | Review & Swatches

Published in: Face, Guest Post, PUR Cosmetics

PUR Hydra Fluid Water Serum Tan

Wearing PUR HydraFluid Water Serum Foundation in Tan

I think I’m going to call 2016 “The Year of Foundations.” There have been so many new foundations coming out, like PUR HydraFluid Water Serum Foundation, which is new for spring 2016.

It promises an “instant youthful complexion,” which sounds pretty perfect to me, and it’s supposed to do it by adding moisture and radiance. At first glance, I love the packaging (I like serum foundations but don’t usually like the droppers they come with). When I saw that there were only five shades, I got a little nervous, but the light-to-medium coverage means that the finish is sheer enough that I don’t need an exact match. I swatched the colors and happily discovered that Tan is a great match for me (insert sigh of relief).


Here’s a look at the packaging and the shades:

PUR Hydrafluid Water Serum Foundation

At first, I thought I’d use Dark (I’m a MAC NC45 for reference), but it turns out that Tan is a much better match for me. I do get darker in the summer, though, so I could see myself using Dark then.

The formula feels super light, but it’s still moisturizing, which I love. I have combination skin, so I’m always skeptical about “moisturizing” foundations, because sometimes they feel too heavy and make my T-zone outrageously shiny; however, the first time I tested this, I didn’t use a primer or setting powder, and it lasted quite well. At the end of the day, there was a little bit of shine on my nose, but not enough to bother me at all. It didn’t break up across my cheeks or settle into my smile lines, either, which is another huge plus.

I’d call this light-to-medium coverage with a natural satin finish. The package describes the finish as “dewy,” but I’d say it’s on the subtle side of dewy, if that makes sense. When I applied a dime-sized amount using my Real Techniques Buffing Brush, it did a good job of evening out my skin tone.

I have an acne scar on my forehead, and it still shows through, but I think I could layer a bit more to get more coverage.

PUR HydraFluid Water Serum Foundation is perfect for low-key makeup days, and I could see myself wearing it on weekends for running errands, or for mornings when I’m in a rush to head to work.


You can definitely tell it’s a water-based foundation because it blends very nicely onto the skin (you could easily apply it with your hands and be fine). I have to point out that there is a little note on the packaging that says that it includes an alpha hydroxy acid, which may increase sun sensitivity. I always wear sunscreen, so that doesn’t bother me, but if you’re sensitive to the sun, keep it in mind.

Here are swatches of all five shades:

PUR Hydrafluid Water Serum Foundation

Overall, I’m really impressed with the lightweight, moisturizing feel, and I’ll definitely add PUR HydraFluid Water Serum Foundation to my everyday foundation rotation. It’s long-lasting and comfortable too. Look into it if you want something with light coverage and a natural satin finish. It’s $39 (for 1 ounce) and available now.

Adia Goss

Adia is a lawyer by day and a beauty blogger by night. She believes that makeup should be fun and simple, but she also likes multi-step skincare routines (she’s complicated!). Adia loves the sight of a brand new highlighter, and she’s constantly looking for the perfect concealer. Follow her beauty adventures at Adia Adores (formerly beautyluxelife) and on Instagram.


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So far, 21 people have commented on this article. How cool is that?

  1. Erin says:

    Shizz, light looks too dark for me!
    Erin recently posted … Caudalie Instant Detox Mask

  2. Lulle says:

    I like lightweight, sheer serum foundations for those days when I don’t have to much misery to hide, lol! The light shade here seems to be quite pink-toned though, I think I should take a look in store to see if it could work for me.
    Lulle recently posted … Review: Valentia True Glow Eye Cream and Ultra Plumping Hydration Mask

  3. Chelsea says:

    Your skin looks great here!

  4. sarahc says:

    Perfect for low key days, ok you’re speaking my language. I might have to give this a try! Adia does it last all day long for you? Thank you for doing this review.

  5. Eesha says:

    This foundation looks quite natural on you, Adia 🙂
    Eesha recently posted … Full On Glam | Dewy Wet Skin, Dramatic Wing Liner and Deep Dark Lips

  6. Sounds good! And I like the way it looks on your skin.

  7. Kim says:

    I like the sound of both the easy application and the finish. Thanks for also noting the AHA. I use BBs or tinted moisturizers that contain SPF so I don’t have the extra step. No SPF, plus AHAs, won’t work for me. It does look very nice on you, though.

  8. Adia says:

    You’re welcome, Kim. I thought it was worth noting since we know what sun damage can do to the skin! Otherwise it’s a great foundation.
    Adia recently posted … Most Adored This Week

  9. Chris25 says:

    Great review, Adia! This sounds like a lovely everyday foundation. I do wonder how it would fair in warmer weather, though.
    Chris25 recently posted … Review: Clinique Lipsticks in Merlot, Go Fig and Pink Chocolate

  10. Galaxia says:

    looks great on you! I’m afraid I’d look too oily, but since you have combo skin and it didn’t give you that issue, maybe I’ll try it for winter! 🙂
    Galaxia recently posted … Maybelline Waterproof Colossal Mascara

  11. SueJazz67 says:

    Wow! When I first saw your picture, I thought, lucky girl – has perfect skin, doesn’t need to wear any foundation! What a truly beautifully natural finish this has – “subtle side of dewy” look great! Thanks Adia!

  12. I love lightweight foundations that basically just look like skin, but I’m not sure this one would suit my oily skin.
    Carolina Braina recently posted … A Spring 2016 FOTD Feat. Pantone Snorkel Blue and Peach Echo

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