I was thinking about priorities yesterday while testing the new Cover Girl NatureLuxe Mascara ($9).
For the mascara’s mousse formula, CG says they used beeswax instead of the synthetic polymers they would have normally used. The wax is supposed to thicken lashes but keep them feeling light at the same time.
Sounds great, right? My lashes are naturally thin and mousy, so volume is my top priority when it comes to mascaras (with length coming in a close second).
I wore it for the day, even though I could tell right away that it probably wasn’t going to be the answer to my lash volumizing dreams. I love how lightweight and soft it feels on my fringe and how well it resists smudging, but it doesn’t deliver the kind of thickness I crave. Plus, it slightly relaxes the curl from my lash curler, which is a big no-go for me.
Before (top), and after two coats of Cover Girl NatureLuxe Mascara in Very Black (bottom)
Is it lash volume/thickness, length, price, water resistance, curl hold, lash definition or maybe something else?
Your friendly neighborhood beauty addict,