The economy’s got a lot of us rethinking our beauty spending habits. If you’re looking to save dough but still want in on the spring collection action, Urban Decay’s Eric Jimenez suggests looking for makeup that multitasks.
“In this economy-friendly environment,” suggests Eric, international makeup artist and Urban Decay worldwide retail director, “you want products with multiple functions.” Budget beauties are looking for lipsticks that double as blushes and lip colors that also work around the eyes. “Every woman wants something that she can do more than one thing with in her handbag.”
Urban Decay cosmetics, a line known for highly pigmented and colorful makeup, offers a few interesting multitaskers for spring.
Fellow members of Club Recessionista, here are Eric’s suggestions on how to get the most bang for your buck with items from the spring collection (in stores next month).
Strike a pose, Eric!
New Sin Potion Primer, a multitasking monster!
One of the most flexible items in the spring line is the new Sin Eyeshadow Primer Potion ($17), a shimmery, champagne version of Urban Decay’s cult classic, Primer Potion.
While intended as an eyeshadow base, Sin works well as a highlighter, too. Apply it along the bridge of the nose, under the brow bone and along the inner corner of the eyes to brighten and glow.
Eric even uses Sin on the lips. “Use it on the lips with a transparent or a see-through gloss over it,” he suggests, where it adds a frosty, fawn color and extends the wear time of lipsticks and glosses.
Oh, and if you’re running late (or just plain lazy, haaaaay), swipe Sin on your eyelids and blend with a finger. Voila! — instant eyeshadow.
Double duty with Cream Shadows and 24/7 Glide-on Eye Pencils
From top to bottom:Whipped, Weeds, Delinquent and Moonshine
Cream Shadows work as both eyeshadows and liners. When Eric uses Asphalt, a shimmery black, as a liner, he sweeps the doe-foot applicator along the lower lash line and blends away harsh lines with a finger.
Have any black eyeshadows at home that you haven’t used in years? Bring ‘em back to life atop a base layer of shimmery Asphalt.
Packed with moisturizing ingredients like Jojoba oil and Vitamin E, the four new 24/7 Glide-On Eye Pencils — Graffiti, Flipside, Rasom and Underground — double as liners and eyeshadows.
From left to right: Graffiti, Flipside, Rasom and Underground
The 24/7 Glide-On Eye Pencils are great as shadows when you want a quick pop of color. Just line the top lash line with one of them, and blend the color up into the crease with a finger.
Midnight Cowboy lipstick for nude cheeks and lips
Midnight Cowboy lipstick ($22), a shimmery fawn with flecks of gold glitter, might turn out to be Urban Decay’s next cult classic. According to Eric, “Midnight Cowboy is beautiful on everybody.” He’s used it on women of all shades and calls it universally flattering.
To really stretch out those dolla-dolla-bills-ya’ll, Eric advises against just slathering on Midnight Cowboy and other lipsticks and blotting away the excess with a tissue.
Instead, waste less lipstick by lightly tapping the tube against the lips and patting with a finger to blend.
Then, take the leftover lipstick on your fingertip, and work it into your cheeks.
For a nude lip able to dance the night away, apply Sin Potion Primer, and layer Midnight Cowboy lipstick on top.
Swatches from left to right: Midnight Cowboy, Sin Potion Primer, Delinquent Cream Shadow, Moonshine Cream Shadow, Weeds Cream Shadow, Whipped Cream Shadow
Urban Decay’s spring 2009 has a lil’ something for everyone, but OOH! — I’m all over my Midnight Cowboy and those 24/7 Glide-on Eye Pencils…
Your friendly neighborhood beauty addict,