Illamasqua Lip Look: Thinking Outside the Box

Published in: Makeup




Illamasqua’s Lipstick in Box ($23 USD before shipping) hits like a heavyweight champ, and it may even give MAC Russian Red a run for its money.

Both are creamy bluish reds, but Box’s teensy touch of orange adds a warmth not present in Russian Red.

If you wanted to knock ’em out with Russian Red but found it too cool for your skin tone, don’t forget about Box.



Named after Illamasqua co-founder Alex Box, it applies with opaque, rich color and lasts all day long without feathering.

I think I’m in lurve. πŸ™‚

Your friendly neighborhood beauty addict,



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So far, 31 people have commented on this article. How cool is that?

  1. Luv J says:

    I’m dying to try this line! The ads are so sexy and alluring and the colors are right up my alley! Now you gotta tell which products you got!

  2. Luv J says:

    By the way, that lippie is so hot on you!

  3. Vonvon says:

    Wow!! I think this color is REAL HOT!
    .-= Vonvon’s last blog post… Anna Sui Warehouse Sale Hauls =-.

  4. wendy says:

    Ohhhh I love it!!!

  5. Kitty says:

    That lipstick is to die for on you.

  6. Sexy Sadie says:

    That red rocks.

  7. Karen B says:

    OMG, I cannot wait to try this line when I’m in London next month. πŸ™‚

  8. shontay says:

    That lipstick is def worth the international shipping. I was going to splurge on some mac lipsticks, but I might go for this instead.

    • Karen says:

      Hi Shontay,

      Yah, the two that I’ve tried are really great lipsticks. I like them a lot! πŸ™‚

      What MAC colors were you thinking about getting?

  9. Jenna says:

    I also love the way this lippie looks on you! I wonder how one would do eyes/rest of face. You should use it for a Face of the Day =)

    • Karen says:

      Hi Jenna,

      You could do a few things:

      1.) wash of gold or champagne shimmer over the entire eye (concentrate most of the color on the lid)
      2.) neutral beige on the brow bone and brown on the lid with thick cat liner
      3.) neutral beige over entire lid and false lashes

      I agree with Redhead — keep the eyes simple and non-flashy so it doesn’t compete with the red lips.

  10. Redhead says:

    Jenna, I’d probably pair it with a neutral to warm copper slightly smokey eye and pale pink cheeks πŸ™‚ Just don’t overdo the eyes. That’s how I complement my red lip looks!
    Karen, that lipstick is SO pretty on you. Too bad I’m ghostly pale and my wallet’s hurting, and so far the only red that works on me is MAC’s Dare You, blotted to an opaque matte red. It looks good on me, but I need to find something less pricey! I’m thinking about trying Revlon’s new Colorstay liquid lipstick in a red shade.

    • Karen says:

      Hi Redhead,

      I checked out the Revlon website and they have the Colorstays listed by color family (yay! I love it when they do this — makes it so much easier). The swatches are probably not accurate but a few that look like they might be good are Top Tomato and Stellar Sunrise. πŸ™‚

  11. jojoba says:

    this is an amazing colour on you! forget pink. red is the colour for you!
    .-= jojoba’s last blog post… Review: Kanebo Kate Eye Makeup Remover =-.

  12. Row says:

    Hey Karen!

    Illamasqua is great isnt it and it looks FAB on you. Its not too expensive to buy over here (about the same as or a little less than MAC) hopefully they will take the brand worldwide soon πŸ™‚

  13. ines says:


    i have to pay off the dance studio, vet, etc. etc. and this means major hit to my bank account!

    i hope you’re having a good weekend!

    this one and the hot pink from the last post should be SOOOO much fun to play with!

    i want the hot pink to wear on stage with my emerald green latin costume.

  14. Stef says:

    Wow, I am DYING to try this line! These lipsticks are killing me. Box looks so different on your lips than in the tube, doesn’t it? It is smoking! And makes your teeth look blindingly white too. Just gorgeous, bravo!
    .-= Stef’s last blog post… Whole Lot of Web Love – Rewatch of Beverly Hills, 90210 =-.

  15. iCandy says:

    What a gorgeous color! Knock Down Drag Out Sexy!

  16. Rani says:

    Wow…I’m liking this..and this is coming from a girl who’s scared of Red Lippy’s (haven’t found one I like yet)..But this looks like more of a warm color which is great. Do you know if they have this line in Heathrow Duty Free? I’m probably going in a month. Also, Karen..Are the Mac Travel line still available? (want to pick that up too!)..Thanks!!

  17. Marcela says:

    That colour looks hawwwt on you Karen! Wish I could rock a red lip too…

  18. Kitty says:

    Nah, not really. I can pull off reds, but I definitely prefer fuchsia!

  19. Julie says:

    Karen, this lipstick looks gorgeous… It would be great to do a side-by-side comparison of Russian Red and Box!

  20. Meream says:

    That is the sexiest shade of red I’ve ever seen! What did the husband do when he saw you wearing that? πŸ˜€

  21. Luciole says:

    Oh my god, that’s gorgeous! Do want!
    .-= Luciole’s last blog post… pasdoux: I want NARS’ Bloodwork, Triple X and Striptease lipglosses so very, very badly. =-.

  22. Carla N. says:

    NOT that I needed another red lipstick, but I took advantage of Illamasqua’s “Buy two, get the third free” offer on lipsticks.
    I wanted Atomic, but it was out of stock, so I threw in Box.
    These photos make me SO glad I did!
    I’m pale (MAC NW15), with large green eyes, black-brown hair, and good lips, so I love to rock the reds!

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