My, oh, my, what’s this I spy? It looks like the new Pure Color Cyber Eyes collection from EstÃ©e Lauder is here.
Rich pigments and metallic finishes define this 15-piece limited edition release for eyes. With the collection, which is coming soon to EstÃ©e Lauder counters but available now online, EL introduces a completely new line of all-in-one liquid/powder/gel eyeshadows. The Pure Color Gelee Powder EyeShadows ($24 each) have an amphibious formula designed to be worn either wet or dry.
The release also features six new shades of the company’s Pure Color Intense Kajal EyeLiners ($20 each) and three jewel-toned Sumptuous Extreme Lash Multiplying Mascaras ($23.50 each).
Pure Color Gelee Powder EyeShadow in Cyber Lilac
For a second there with Cyber Lilac I thought I was looking at foil wrapping paper (so pretty).
Pure Color Gelee Powder EyeShadow in Cyber Green
Pure Color Gelee Powder EyeShadow in Cyber Silver
Pure Color Intense Kajal EyeLiner from the top to bottom: Electric Teal, Blackened Olive and Blackened Plum
Sumptuous Extreme Lash Multiplying Mascara in Extreme Copper (top) and Extreme Teal (bottom)
Swatches from the left: Pure Color Gelee Powder EyeShadows in Cyber Lilac, Cyber Green and Cyber Silver; Pure Color Intense Kajal EyeLiners in Electric Teal, Blackened Plum and Blackened Olive; Sumptuous Extreme Lash Multiplying Mascara in Extreme Copper and Extreme Teal
What do you think of EL’s attempt to cyberfy our eyes?
Your friendly neighborhood beauty addict,