For a Limited Time, Eyes Will Smile from a Mile Away with the New 15-Piece Estée Lauder Pure Color Cyber Eyes Collection

Published in: Makeup

Estee Lauder Pure Color Cyber Eyes

My, oh, my, what’s this I spy? It looks like the new Pure Color Cyber Eyes collection from Estée Lauder is here.


Rich pigments and metallic finishes define this 15-piece limited edition release for eyes. With the collection, which is coming soon to Estée Lauder counters but available now online, EL introduces a completely new line of all-in-one liquid/powder/gel eyeshadows. The Pure Color Gelee Powder EyeShadows ($24 each) have an amphibious formula designed to be worn either wet or dry.

The release also features six new shades of the company’s Pure Color Intense Kajal EyeLiners ($20 each) and three jewel-toned Sumptuous Extreme Lash Multiplying Mascaras ($23.50 each).

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Pure Color Gelee Powder EyeShadow in Cyber Lilac

For a second there with Cyber Lilac I thought I was looking at foil wrapping paper (so pretty).

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Pure Color Gelee Powder EyeShadow in Cyber Green

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Pure Color Gelee Powder EyeShadow in Cyber Silver

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Pure Color Intense Kajal EyeLiner from the top to bottom: Electric Teal, Blackened Olive and Blackened Plum

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Sumptuous Extreme Lash Multiplying Mascara in Extreme Copper (top) and Extreme Teal (bottom)


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Swatches from the left: Pure Color Gelee Powder EyeShadows in Cyber Lilac, Cyber Green and Cyber Silver; Pure Color Intense Kajal EyeLiners in Electric Teal, Blackened Plum and Blackened Olive; Sumptuous Extreme Lash Multiplying Mascara in Extreme Copper and Extreme Teal

What do you think of EL’s attempt to cyberfy our eyes?

Your friendly neighborhood beauty addict,




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So far, 26 people have commented on this article. How cool is that?

  1. Larie says:

    Oooh, I like! Especially the colored mascaras!
    Larie recently posted … Foodie Friday! #5: Foodie Favorites – The Sweet List

  2. kiwikiwidragon says:

    Wow, normally I just feel meh about Estee Lauder, Elizabeth Arden, and Lancome together for some reason but this might change my perception of EL all together. Want those eyeshadows….bad! Please talk about the texture and application please!!

  3. Karo says:

    Nice stuff! Cyber Green is so amazing 🙂 <3
    Thank you for this wonderful swatches 🙂
    Karo recently posted … TOM FORD Lip Colour VANILLA SUEDE

  4. Marian says:

    I love that teal liner!

  5. Jessi says:

    Somehow Estee Lauder snuck into my life and became one of my favorite makeup brands. I want 2 of everything you swatched!
    Jessi recently posted … Team Pink Eye Project for Susan G. Komen Passionately Pink for the Cure AND A GIVEAWAY!

  6. Sonya says:

    The eyeshadows remind me of seashells in their design – very pretty! I’m also intrigued by the copper mascara..
    Sonya recently posted … Bare Escentuals Bare Minerals Eyeshadow Palette in The Dream Sequence – Photos, Review, Swatches

  7. Love the look of Cyber Lilac – you’re totally right about the foil wrap comparison! Gorgeous.
    Rae // theNotice recently posted … An autumnal classic | Bottega Veneta Eau de Parfum fragrance review, photos, details

  8. Vonvon says:

    I love Cyber Lilac shade! definitely gonna get a couple of the eyeshadows when they are launched next year in the UK. Yep, that long we have to wait. It will launch in Harrods earlier, but I am nowhere near Harrods!

    Love the design a lot also! Ester Lauder is really getting better and better! This month alone, I found 2 of their new lippies that I am so in love with!
    Vonvon recently posted … Swatches & Review: Estee Lauder Pure Color Sensous Rouge Lip Color in Pink Seduction

  9. Jenn A. says:

    i love the packaging for Estee Lauder products. I’m really excited about those mascaras and liners!
    Jenn A. recently posted … MAC Glitter & Ice Paint Pot Review and Swatches

  10. Em says:

    I love the colored mascaras!

  11. Chris25 says:

    The Pure Color shadows are soo pretty!

  12. Let says:

    That teal mascara looks interesting. Wonder if it’ll show up on black eyelashes though…

  13. Carolyn says:

    I’d love to see what the teal mascara looks like on actual lashes. You can count me in the group giving Estée Lauder a second look after seeing this collection.

  14. Melody says:

    The mascaras are gorgeous! I wish I had some disposable income. EL has really been getting my attention lately.

  15. Quinctia says:

    I think I’d have to wait for swatches of the eyeshadows, though they look really pretty in pan. I already have a lot of options for eye shinies in my collection, from drugstore to higher end, so they’d have to be amazing. (I kinda hope they are!)

  16. Adrienne says:

    Ooh cyber lilac and the teal liner are callin my name! I reeeeally hope we get this release at Macy’s, we never got that cool gelée hilighter they released a little while ago 🙁

  17. peach_ says:

    These look gorgeous! The mascaras look like so much fun and I adore the gold packaging.
    peach_ recently posted … Dior Vernis NY 57th 807 (Gris City Collection)

  18. Marina says:

    The swatches of mascaras are bloody gorgeous but I am afraid they won’t look that nice on the lashes…
    Marina recently posted … Win a Pink Dress and a Very Pink Fragrance by Impulse

  19. Melissa says:

    I’ve never wanted to wear teal mascara more in my life! 🙂 Everything is so pretty in this collection!

  20. Maggie says:

    I am actually excited about Estée Lauder collections. How did this happen? Pecheux, you are a genius.

  21. Carmela says:

    Oh, my. Those powder gelee eyeshadows look so amazing! They look 3D-ish. Is that pretty shine an overspray though? EL used to be an old lady brand. Love that they’re revamping and actually being more modern!
    Carmela recently posted … L’Oreal Owl’s Night

  22. Nina says:

    the collection is so glam and luxe and pretty!

  23. Michele DiCola says:

    If i can get the Blue I’ll be happy !

  24. Deb says:

    My Mom basically raised me on Estee’, because when I was younger, EL makeup was the only kind I could wear because it was not oil based and it had sunscreen in it as well back in the 80’s. So, she was always getting the specials and I would try them out ususally I had a whole bag of stuff just from the specials EL would run. Love this collection!!! I want those eyeshadows and eyliners!!!

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