For $5.50, Prestige Total Intensity Eyeliners Are a Hidden Drugstore Gem

Published in: Makeup

Appu of Beauty Blog of a Kind

Written by Appu

Looking for power and prestige? For $5.50 and a trip to Ulta, you could be halfway there! Blogger Appu of Beauty Blog of a Kind shares the juicy deets in today’s guest post.

Prestige Total Intensity Eyeliner

Is there such a thing as too many eyeliners? I have a zillion yet I still want more. I’d always thought Urban Decay’s 24/7 Glide-On Eye Pencils were the smoothest liners ever with their vegan, to-die-for formula, but I think I’ve found some close competition. 🙂


Not long ago I discovered the Prestige Total Intensity Eyeliners at Ulta. My local Ulta, however, didn’t have testers. Being obsessed with color, I took a chance and picked up three of them!! For a mere $5.50 apiece, they seemed like drugstore dupes of the Urban Decay eyeliners. Luckily, all of them are super creamy, have excellent pigmentation and DO NOT budge once they’ve set. Prestige Cosmetics claims they’re paraben-free too, so what’s not to love?

Prestige Total Intensity Eyeliner

They look similar to UD’s 24/7 pencils and come in eight shades. The three I got are Intense Olive, an olive green base with golden shimmer; Bold Brown, an intense matte brown perfect for an everyday smokey look or worn alone for a soft look; and Fierce Blue, a very intense metallic navy blue.

I like the shade selection here. No bright, playful colors, but there are many intense, dark shades that can be worn anywhere without looking OTT.

They glide on effortlessly and stay put all day long. There’s no tugging or pulling when applying, and I need a good makeup remover at the end of the day to take them off.

Prestige Total Intensity Eyeliner


Here are swatches! I took the first pic with flash and the next one without.

Prestige Total Intensity Eyeliner
L-R: Bold Brown, Fierce Blue and Intense Olive (taken with flash)

Prestige Total Intensity Eyeliner
L-R: Bold Brown, Fierce Blue and Intense Olive (taken without flash)

What I like

  • Great pigmentation
  • Really smooth, and they glide on like buttah!
  • Paraben-free formula
  • Waterproof
  • Cheap as chips!!

Although they’re paraben-free and all that good stuff, I’m not too sure if they’re meant for the waterline, and I only apply eyeliners to my waterline that clearly say “Kohl” (well, UD being the exception with their vegan formula 😉 ).

NOTE: Prestige also makes a Kohl eyeliner.

They’re still one of the best drugstore eyeliners I’ve ever found and come in a variety of great colors. They’re definitely affordable alternatives to the Urban Decay pencils and won’t burn a hole in your wallet! Give them a try. I’m sure you’ll like them as much as I do.

Appu of Beauty Blog of a Kind

Written by Appu

A resident of the Windy City, blogger Appu of Beauty Blog of a Kind loves makeup (drugstore and high end) and photography. As far as her favorite brands, she’s fond of NYX, MAC and Smashbox.


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So far, 42 people have commented on this article. How cool is that?

  1. mumla2010 says:

    Thanks, Appu, I will definitely be picking up a few of these! I too love the UD eye pencils, but there are so many colors I want to get and at $17 each they add up pretty quickly…
    mumla2010 recently posted … Deal Alert- Josie Maran 30 off sale until September 29

  2. AshBash says:

    great guest post, appu! i like that “fierce blue”

  3. HanaBerlin says:

    I’m sold! I want these.

  4. Tracy says:

    I love these eyeliners! They are great! I’ve used the black one on my waterline-works great!
    Tracy recently posted … Josie Maran GOGO Instant Natural Volume Argan Mascara

  5. Lauren says:

    The olive one looks really pretty. I’m such a sucker for these antique green/gold colors x.x

  6. Julia says:

    Fierce Blue is gorgeous! I love that you gave some love to Prestige. My first beauty experience was borrowing my mom’s eyeliner. She and I now both swear by Prestige waterproof self-sharpening eyeliner is Espresso. Perfect for fair-skinned Asian ladies that want an intense look that not only can do fierce lines, but also smudge nicely and STAY THE EFF PUT all day. And as you say, it’s never OTT.
    Julia recently posted … Wow

  7. Melissa W. says:

    They sell these at my college bookstore. I think I’ll be picking up the blue one tomorrow. So cute! Thanks for the swatches. 🙂
    Melissa W. recently posted … New- Eyeko London Lips

  8. Fieran says:

    Great post, Appu 🙂 Too bad there’s no Ulta in Norway – I have a feeling I might literally live there.
    Fieran recently posted … Cooking Up A Storm

  9. Jen says:

    I swatched these once at a CVS and they were amazing! Highly pigmented, and they did not smudge at all, even after I washed my hands. I still haven’t picked any up yet, because I have a zillion eyeliners already…

  10. Nina says:

    That Olive is gorgeous!!!!

  11. Dasha says:

    Fierce blue would look so gorgeous in the waterline with the Maleificent She Who Dares eyeshadow, the blue side and the intense olive would look great with the other side! I totally need to pick some of these up.

  12. Kim says:

    Great post Appu! I just picked up the UD 24/7 Jackpot, so I’m set for liners for a while! I’ll keep these on my radar though – that Fierce Blue is beautiful.

  13. Hedy says:

    I may have to pick these up at CVS. 🙂
    Hedy recently posted … Shaws Coupon Match-ups- September 24-30- 2010

  14. Lindsay says:

    Thanks for the review Appu! I;ll definitely have to check these out.
    Lindsay recently posted … MAC Pro Longwear Collection- Fall 2010

  15. mkdallas says:

    I LOVE these pencils! I’ve got the same 3 you have, Karen; my favorite is the olive one. They stay on forever and glide on easy-peasy. Seriously, other than the limited color selection, they are a total dupe for UD 24/7 liners. Definitely a drugstore holy grail product!

  16. Vesna says:

    Fierce Blue looks awesome! And thanks for the review! 🙂

    I did try Prestige cosmetics, but unfortunately it’s not available in my country anymore 🙁 I really hope I’ll be able to find it somewhere since I liked their makeup a lot. 🙂

  17. Anna says:

    i love these pencils too! I have it in black and I got mine in CVS. The black is very intense!

  18. Nina says:

    I love these liners! I own three of them and 2 from their regular waterproof line. My favorites are definitely intense olive and powerful purple. They’re extremely long lasting, pigmented, have a nice amount of shimmer, glide on like butter (without melting away too quickly), and of course, they’re super inexpensive! Everything a person would want in an awesome liner, right?!

  19. Melody says:

    Since I got some of those a few months ago, I have decided never to purchase another high end pencil eyeliner, unless there’s a specific bright or unusual colour I’m looking for, because those Prestige ones are THE BEST!! =D

  20. Beth says:

    Ok, on a whim yesterday I decided to go out and try to find these after reading this post. I needed new eyeliner and haven’t been pleased with my latest drugstore purchases. My daughter has UD 24/7 so I borrow hers but I needed my OWN. We have no Ulta so I went to a locally owned drugstore who carries a ton more brands than Walgreens. I was so excited they had them and they were marked $2.47-$3.46. I bought 3, black, grey and brown. Well guess what – THEY WERE THE BOMB! I couldn’t believe how SMOOTH and dark the brown went on this morning – like nothing I’ve ever seen. I’ve bought many a high end eyeliner that tugs and won’t show up! I have to keep lining and lining and you still can’t see the line. Totally bites. Well, no more! I’m going back tomorrow to buy the rest – at these prices, I have to have one of each – at least! Thanks so much for the tip!

  21. Sherry says:

    I bought “Deepest Black” because I have trouble finding a cheap black eyeliner to stay on my lower lash line. So I tried out Friday for my sister’s bachelorette party and OMG I’m in love. It didn’t budge one bit. Thank you for sharing this discovery with us.

  22. Vonvon says:

    Great post, Appu. I don’t know how I missed this post. I am crazy over colored eyeliners too. Gotta check these out!
    Vonvon recently posted … Estee Lauder Coach Gift Sets- Desirable &amp Coveted – By The Intrepid Beauty

  23. Nina says:

    Hi Appu! Why do you only use eyeliners that are “kohl” on your waterline? Do they look better? Thanks!

    • Appu says:

      Hi Nina,

      Anything that says “Kohl” adheres better to your waterline because of the consistency plus, it’s safe to use on the waterline. And anything that contains kohl also looks intense ,like some Indian Kajals 🙂 I have ultra sensitive eyes which also is one of the reasons 🙂
      Appu recently posted … Smashbox Blush Rush in Chiffon

  24. Ronnie says:

    I tried this because I kept reading blogs that rave about it and although I have long been a fan of Prestige cosmetics, this eyeliner was just the PITS. I could not get the point sharp enough to draw a thin line and half the time when I did get it sharp the point broke off and made a MESS. I have been using eyeliner for many years (I’m 52) and know what I’m doing so I just don’t get it. The point is also too soft and breaks just looking at it. BTW, I have it in the darkest black color. This was a real disappointment!

  25. Ellen says:

    I am so glad I read this review! These liners are excellent, definitely comparable to Urban Decay’s. I bought the grey one (Strong Slate) and it was exactly the sparkly grey I was looking for. I was having contact trouble today and I drowned my eyes in solution and this liner didn’t budge. Karen, you rock for having guest reviews and reviews of drugstore stuff, and Appu, you rock for reviewing these!

  26. marym says:

    My sister purchased two of these for me. We both have them and are thrilled beyond belief! Your review of them was accurate to the T.

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