
Is there such a thing as too many eyeliners? I have a zillion yet I still want more. I’d always thought Urban Decay’s 24/7 Glide-On Eye Pencils were the smoothest liners ever with their vegan, to-die-for formula, but I think I’ve found some close competition.
Not long ago I discovered the Prestige Total Intensity Eyeliners at Ulta. My local Ulta, however, didn’t have testers. Being obsessed with color, I took a chance and picked up three of them!! For a mere $5.50 apiece, they seemed like drugstore dupes of the Urban Decay eyeliners. Luckily, all of them are super creamy, have excellent pigmentation and DO NOT budge once they’ve set. Prestige Cosmetics claims they’re paraben-free too, so what’s not to love?

They look similar to UD’s 24/7 pencils and come in eight shades. The three I got are Intense Olive, an olive green base with golden shimmer; Bold Brown, an intense matte brown perfect for an everyday smokey look or worn alone for a soft look; and Fierce Blue, a very intense metallic navy blue.
I like the shade selection here. No bright, playful colors, but there are many intense, dark shades that can be worn anywhere without looking OTT.
They glide on effortlessly and stay put all day long. There’s no tugging or pulling when applying, and I need a good makeup remover at the end of the day to take them off.

Here are swatches! I took the first pic with flash and the next one without.

L-R: Bold Brown, Fierce Blue and Intense Olive (taken with flash)

L-R: Bold Brown, Fierce Blue and Intense Olive (taken without flash)
What I like
- Great pigmentation
- Really smooth, and they glide on like buttah!
- Paraben-free formula
- Waterproof
- Cheap as chips!!
Although they’re paraben-free and all that good stuff, I’m not too sure if they’re meant for the waterline, and I only apply eyeliners to my waterline that clearly say “Kohl” (well, UD being the exception with their vegan formula
).
NOTE: Prestige also makes a Kohl eyeliner.
They’re still one of the best drugstore eyeliners I’ve ever found and come in a variety of great colors. They’re definitely affordable alternatives to the Urban Decay pencils and won’t burn a hole in your wallet! Give them a try. I’m sure you’ll like them as much as I do.


Thanks, Appu, I will definitely be picking up a few of these! I too love the UD eye pencils, but there are so many colors I want to get and at $17 each they add up pretty quickly…
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I know!! Even I can’t dish out $17 every time I need a pencil…these are a steal!
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great guest post, appu! i like that “fierce blue”
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I’m sold! I want these.
Get them, I am sure you’ll love these HanaBerlin!
Appu recently posted … You gotta try Pacifica Tuscan Blood Orange Body Butter
I love these eyeliners! They are great! I’ve used the black one on my waterline-works great!
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That’s nice to know it works well on the waterline Tracy
I was too skeptical.
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The olive one looks really pretty. I’m such a sucker for these antique green/gold colors x.x
Me too Lauren! The green is my fav. among the three:)
Appu recently posted … You gotta try Pacifica Tuscan Blood Orange Body Butter
Fierce Blue is gorgeous! I love that you gave some love to Prestige. My first beauty experience was borrowing my mom’s eyeliner. She and I now both swear by Prestige waterproof self-sharpening eyeliner is Espresso. Perfect for fair-skinned Asian ladies that want an intense look that not only can do fierce lines, but also smudge nicely and STAY THE EFF PUT all day. And as you say, it’s never OTT.
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Yes Julia, they are never OTT and now I have to get espresso!
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They sell these at my college bookstore. I think I’ll be picking up the blue one tomorrow. So cute! Thanks for the swatches.
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Glad I could help Melissa! Let me know if you like ‘em.
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Great post, Appu
Too bad there’s no Ulta in Norway – I have a feeling I might literally live there.
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Thanks Fieran
I am sure these can be found online too!
Appu recently posted … You gotta try Pacifica Tuscan Blood Orange Body Butter
I swatched these once at a CVS and they were amazing! Highly pigmented, and they did not smudge at all, even after I washed my hands. I still haven’t picked any up yet, because I have a zillion eyeliners already…
I know, they are awesome! I have a zillion eyeliners too, I still couldn’t resist these
Appu recently posted … You gotta try Pacifica Tuscan Blood Orange Body Butter
That Olive is gorgeous! Must.go.to.ULTA!!!
The Olive is universally flattering, Nina. Make a trip to your Ulta soon!!
Appu recently posted … You gotta try Pacifica Tuscan Blood Orange Body Butter
Fierce blue would look so gorgeous in the waterline with the Maleificent She Who Dares eyeshadow, the blue side and the intense olive would look great with the other side! I totally need to pick some of these up.
That’s a great combo Dasha
Let me know how it turns out for ya.
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Great post Appu! I just picked up the UD 24/7 Jackpot, so I’m set for liners for a while! I’ll keep these on my radar though – that Fierce Blue is beautiful.
Thanks Kim! Pick them up when you get a chance to
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I may have to pick these up at CVS.
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Hedy, I am not sure if I have seen these at CVS.If not, you could try Ulta.
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Thanks for the review Appu! I;ll definitely have to check these out.
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Glad I could help Lindsay
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I LOVE these pencils! I’ve got the same 3 you have, Karen; my favorite is the olive one. They stay on forever and glide on easy-peasy. Seriously, other than the limited color selection, they are a total dupe for UD 24/7 liners. Definitely a drugstore holy grail product!
Fierce Blue looks awesome! And thanks for the review!
I did try Prestige cosmetics, but unfortunately it’s not available in my country anymore
I really hope I’ll be able to find it somewhere since I liked their makeup a lot. 
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i love these pencils too! I have it in black and I got mine in CVS. The black is very intense!
I love these liners! I own three of them and 2 from their regular waterproof line. My favorites are definitely intense olive and powerful purple. They’re extremely long lasting, pigmented, have a nice amount of shimmer, glide on like butter (without melting away too quickly), and of course, they’re super inexpensive! Everything a person would want in an awesome liner, right?!
Since I got some of those a few months ago, I have decided never to purchase another high end pencil eyeliner, unless there’s a specific bright or unusual colour I’m looking for, because those Prestige ones are THE BEST!! =D
Ok, on a whim yesterday I decided to go out and try to find these after reading this post. I needed new eyeliner and haven’t been pleased with my latest drugstore purchases. My daughter has UD 24/7 so I borrow hers but I needed my OWN. We have no Ulta so I went to a locally owned drugstore who carries a ton more brands than Walgreens. I was so excited they had them and they were marked $2.47-$3.46. I bought 3, black, grey and brown. Well guess what – THEY WERE THE BOMB! I couldn’t believe how SMOOTH and dark the brown went on this morning – like nothing I’ve ever seen. I’ve bought many a high end eyeliner that tugs and won’t show up! I have to keep lining and lining and you still can’t see the line. Totally bites. Well, no more! I’m going back tomorrow to buy the rest – at these prices, I have to have one of each – at least! Thanks so much for the tip!
I bought “Deepest Black” because I have trouble finding a cheap black eyeliner to stay on my lower lash line. So I tried out Friday for my sister’s bachelorette party and OMG I’m in love. It didn’t budge one bit. Thank you for sharing this discovery with us.
Great post, Appu. I don’t know how I missed this post. I am crazy over colored eyeliners too. Gotta check these out!
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Hi Appu! Why do you only use eyeliners that are “kohl” on your waterline? Do they look better? Thanks!
Hi Nina,
Anything that says “Kohl” adheres better to your waterline because of the consistency plus, it’s safe to use on the waterline. And anything that contains kohl also looks intense ,like some Indian Kajals
I have ultra sensitive eyes which also is one of the reasons 
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I tried this because I kept reading blogs that rave about it and although I have long been a fan of Prestige cosmetics, this eyeliner was just the PITS. I could not get the point sharp enough to draw a thin line and half the time when I did get it sharp the point broke off and made a MESS. I have been using eyeliner for many years (I’m 52) and know what I’m doing so I just don’t get it. The point is also too soft and breaks just looking at it. BTW, I have it in the darkest black color. This was a real disappointment!
I am so glad I read this review! These liners are excellent, definitely comparable to Urban Decay’s. I bought the grey one (Strong Slate) and it was exactly the sparkly grey I was looking for. I was having contact trouble today and I drowned my eyes in solution and this liner didn’t budge. Karen, you rock for having guest reviews and reviews of drugstore stuff, and Appu, you rock for reviewing these!
My sister purchased two of these for me. We both have them and are thrilled beyond belief! Your review of them was accurate to the T.