An Inside Look at the New Benefit Hello Flawless Oxygen Wow Liquid Foundation With Benefit Global Beauty Authority Annie Ford-Danielson

59 responses

  1. "
    ☆Lola A♏ ★
    January 13th, 2012

    I like their flawless powder, so I might give this a try. I normally don’t wear a liquid foundation, so I’d be interested in natural looking formula.

    Reply

  2. "
    Chris J
    January 13th, 2012

    wow, great post– thanks for sharing the interview! i’m not much for foundation (unless for super special occasions), but this product seems real intriguing! Benefit cosmetics sure have a way of sucking me in hehe

    Reply

  3. "
    jen.
    January 13th, 2012

    Oooh, I’m looking forward to trying this. I’m pretty weirdly pasty though, so hopefully their lightest shade will work for me. Tinted moisturizer-like formula with foundation-like coverage sounds so appealing though!

    Reply

  4. "
    FadBurger
    January 13th, 2012

    I’m somewhat interested in this…I never wear foundation but I’d like to try it, I always touch my face so if this doesn’t budge I might be swayed!
    FadBurger recently posted … Burberry Rosewood Eyeshadow Single

    Reply

  5. "
    hazakaza
    January 13th, 2012

    Oh man. This looks fantastic, and saying to works well on oily skin makes me super excited to give it a try!

    Reply

  6. "
    Adrienne
    January 13th, 2012

    Love the interview, thanks for sharing!! My co-worker has some of their ollld liquid foundation and loves it, she’s been saying forever that she hopes they’ll do liquids again!

    Unfortunately I won’t be seeing this on a counter at my local Macy’s, or at at Macy’s counters anywhere near me, as Benefit has pulled their stand alone counters out of a large number of Macy’s :( They told the girls at the counter just after Christmas, and a few days ago, basically a week later, we got the order to return all the products to the vendor. Such a sad sight…all those prettily packaged cosmetics going in giant cardboard boxes, and a practically empty benefit counter, devoid of a of it’s usual bright, colorful products :(

    Reply

  7. "
    Sunny
    January 13th, 2012

    Whoa, some breaking news you have here, Karen! This sounds very promising. I’m just hoping it won’t be too pink for me like a lot of foundations I have swatched is! If it’s not I’m all for giving it a try!
    Sunny recently posted … Swatch & Review: Bourjois Healthy Mix Foundation in #53 Light Beige

    Reply

  8. "
    Karen
    January 13th, 2012

    Thanks for posting about this Karen. I’ve wondered why I could never find a Benefit foundation. I’m super excited to try it but we won’t get this in the UK until probably the Summer (June/July/August). We don’t even have the Hervana Blush which I’m super excited to get too. I really like “most” of Benefit’s products.

    Reply

    • "
      Sam
      January 23rd, 2012

      Hi Karen. ‘Hervana’ will be released in the UK this Saturday coming (the 28th) and the new Benefit liquid foundation will be on UK counters by the end of March :) Hope this helps. xx

      Reply

  9. "
    Rae // theNotice
    January 13th, 2012

    Ahh! Oh my god, that packaging is so. cute. D:

    Amazing photos as always, Karen, and I really enjoyed this interview! It’s a very different take on the typical foundation launch post, and it made for a really good read :)
    Rae // theNotice recently posted … FaceFront Tokyo Future Artistic Pigments

    Reply

  10. "
    mango the mango
    January 13th, 2012

    Thank you so much for this! A very insightful and rare behind the scenes look. I’ll totally be checking this out when it’s released in March!

    Reply

  11. "
    Whitney L.
    January 13th, 2012

    So excited! I remember when Hello Flawless! launched, I was so disappointed that their lightest shade was WAY too dark– hopefully the new liquid formula matches like the lightest powder does. It looks SUPER sheer from your swatches, so I’m interested to see how it looks all over, and what type of coverage it gives. Can’t wait to see your review later!

    Reply

  12. "
    Dustyn
    January 14th, 2012

    Want x 1000000. So exciting! :-) loved reading this breaking news and cannot wait for a review :-)

    Reply

  13. "
    Chris25
    January 14th, 2012

    This sounds worth giving a shot. :)

    Reply

  14. "
    Ariel
    January 14th, 2012

    I’m really happy with the foundation I have already, but Oh. My. Gosh., I love the packaging. Benefit is going to knock it out of the park with this product and their new Sunbeam, I bet.

    Reply

  15. "
    April
    January 14th, 2012

    Can’t wait to try this!!

    Reply

  16. "
    eight
    January 14th, 2012

    This is intriguing! If their lightest shade is light enough for my pale-pale skin, I may have to get this.

    Reply

  17. "
    Amanda
    January 14th, 2012

    Exciting news! I’ll definitely be trying this one out. I’ve been on a quest lately to find a new favorite foundation. So far no winners, but maybe this one will be!
    Amanda recently posted … Birchbox – January 2012

    Reply

  18. "
    sarahc
    January 14th, 2012

    I want Annie’s job and I want this foundation!

    Reply

  19. "
    Erin
    January 14th, 2012

    I hate foundation for all of the reasons mentioned, so hopefully I will like this one! I really could use a great foundation that I don’t hate wearing!
    Erin recently posted … NOTD: Orly Rock Solid

    Reply

  20. "
    Melli
    January 14th, 2012

    Awesome! Can’t wait for this to come out. I’m on the hunt for a new foundation. :)

    Reply

  21. "
    Vero
    January 14th, 2012

    These look and sound awesome. I don’t use many benefit products besides their blushes but I’ll definitely look into these!

    Reply

  22. "
    Emmaline
    January 14th, 2012

    I really want to like Benefit, and I own a few of their box blushes, but everytime I use them I feel guilty because they test on animals. So many companies have so many great products that do not test on animals, and I wish they were one of them.

    Reply

    • "
      FadBurger
      January 14th, 2012
    • "
      Adrienne
      January 15th, 2012

      I secon VampyVarnish, im not sure where you heard that, but I have a few friends who have worked for benefit, and they have always said they don’t test on animals.

      Another great cruelty free company is Urban Decay. Looove me some UD eyeshadows!!

      Reply

      • "
        Adrienne
        January 15th, 2012

        * I second FadBurger

        Don’t know where I got that, lol

        Reply

      • "
        FadBurger
        January 15th, 2012

        Perfectly understandable since the blogger I was citing was Vampy Varnish :)

        Reply

  23. "
    Hannah
    January 14th, 2012

    I definitely want to try this out!

    Reply

  24. "
    senia nicole
    January 14th, 2012

    This looks awesome! I think the packaging is gonna make me a sucker to trying this product out. I’m thinking toasted beige would be perfect for my NC42 Mac shade.

    Reply

  25. "
    LauraA
    January 14th, 2012

    This looks like a great new product. Am looking forward to giving it a try. :)

    Reply

  26. "
    Lisa
    January 14th, 2012

    I currently use their Hello Flawless powder foundation and love it so I’d definitely be into trying this! I love that the shades between the powder and this correspond to each other! And the packaging is a winner! Thanks so much for the review!

    Reply

  27. "
    Alicia Merriman
    January 14th, 2012

    I can’t wait to play with this foundation when it comes out in March!!!

    Reply

  28. "
    Bea
    January 14th, 2012

    I’m excited to try this :)

    Reply

  29. "
    Nina
    January 14th, 2012

    awesome interview — stuff like that gives me a better perspective on the product, its properties and what it might or might not do for my skin! love it!

    Reply

  30. "
    Wendy
    January 14th, 2012

    Not a fan of referring to their customers as girls. Major turnoff…

    Reply

  31. "
    Heidi
    January 14th, 2012

    I love their blushes and eyeshadows but am not a big fan of their powders and foundations. Their selection of shades are very limited and the makeup looks almost pink and orange on my asian skin. Not good.

    Reply

    • "
      Adrienne
      January 15th, 2012

      I definitely agree with you on this. I’m lucky enough to fit within their shade range on all their products, but the shade range on their Playsticks and concealers is embarrassing.

      Reply

    • "
      MMM
      January 19th, 2012

      I agree with Heidi, the concealer and powder selections are so limited and this foundation seems like the same. If a company doesn’t make foundation colors for me (Black skin) then I don’t use the other stuff.

      Reply

  32. "
    Kajal Couture
    January 14th, 2012

    Great post! I like hearing the story behind the creation of products. I will have to check this out!

    Reply

  33. "
    lizi
    January 14th, 2012

    it come out in the uk at the end of march, cant wait to try it!!

    Reply

  34. "
    Chelsea
    January 14th, 2012

    Wow, that Ivory shade looks like it might actually match me! Most foundations in the palest shade are still a tad dark for me. I won’t get my hopes up, but this sounds really good.

    Reply

  35. "
    Neeraj
    January 14th, 2012

    This is a lovely interview…..I would love to use this for photoshoots and bridals and see if it does ownders the way its been described. I love foundations with intelligence. I hope it delivers what it has promised.
    Ciao
    Neeraj recently posted … Antiqued N Glittered!!

    Reply

  36. "
    Harshleen
    January 14th, 2012

    Can’t wait to try this new foundation! Thanks for the swatches karen.
    Harshleen recently posted … L’oreal Infallible Eyeshadow in Amber Rush

    Reply

  37. "
    mill
    January 14th, 2012

    im a total packaging nerd so i sort of really want this cos of the packaging? haha. this also reminds me a bit by description and looks of Bourjois’ Healthy Mix, which is my all time favourite foundation, and if it is i’d love to try this and compare them… im always willing to try out something new from benefit!

    Reply

  38. "
    peach_
    January 14th, 2012

    Great interview! I like that we got to hear about a new product straight from the source. Thanks for sharing! P.S. Annie is stunning! :O
    peach_ recently posted … Julep Maven Box #5: It-Girl December 2011 & 1-Cent Sign Up Deal

    Reply

  39. "
    Angel
    January 14th, 2012

    Thanks so much for this Karen!!! Hello Flawless is my HG foundation, but sometimes when my skin is on the dry side, I really want a liquid foundation. I’ve been on a hunt but still haven’t found one that I really like. I can’t wait til March when these launch, so excited!! I hope the color match between the powder and liquid is as good Annie says. Loved this interview!

    Reply

  40. "
    Sally
    January 14th, 2012

    This look so sheer almost watery! I can’t imagine that they could be layered to give full coverage! Can’t wait to try!

    Reply

    • "
      Kelsey
      January 15th, 2012

      Sally – sheer and watery was my thought as well when I saw the swatches here. Looms like it won’t give any coverage whatsoever. I’m curious to test it for myself though…

      Reply

  41. "
    PinkGlitter
    January 15th, 2012

    I realy love their Hello Flawless powder foundation (awesome coverage!) so I’m excited about their foundation!
    PinkGlitter recently posted … Revlon Lip Butters

    Reply

  42. "
    elizabeth primo
    January 15th, 2012

    CANT WAIIIIIIT… it’s going to be a favorite. i could just tell…

    Reply

  43. "
    noelle
    January 15th, 2012

    I am so ridiculously excited about this!
    btw this is the best article avail about this product, so good job!

    Reply

  44. "
    Katrina
    January 16th, 2012

    I can’t wait to try these! They do look a bit runny on the pics but i’m in search for a light foundation that i can use in humid weather.
    Katrina recently posted … Sephora Nail Patch Art

    Reply

  45. "
    Julie
    January 20th, 2012

    Looks great but then I saw the bismuth oxychloride which could be a problem for some so take care.

    Reply

  46. "
    Beauty Scoop Diva
    February 14th, 2012

    Hey, Just found your blog and really like it, I have just started writing about make up my self and love the tips here.

    Reply

  47. "
    Julia
    February 14th, 2012

    I really want to try this! Also, this article inspired me because I want to become a chemist and possibly become part of the process of creating makeup in labs. I think that would just be so fun and rewarding!

    Reply

  48. "
    Rola
    March 9th, 2012

    I have it in Petal and I think it is an excellent first liquid foundation from Benefit. It is hydrating and gives a luminous finish. Love!! Great interview too!
    Rola recently posted … butter LONDON Yummy Mummy

    Reply

  49. "
    Glam Satya
    September 10th, 2012

    I think this blog is fun and I love the cat Tabby! He is beautiful!!

    I like this post because it inspires newer and smaller sized companies like mine, Glam Girl Naturals(all natural cosmetic line) to gives us that boost that at times small companies need!

    Thanks for posting this!

    Reply

    • "
      Karen
      September 10th, 2012

      Aww, Tabs says thanks. :)

      Reply

  50. "
    Heather Scoggins
    May 3rd, 2013

    “I have a coworker who has really, really oily skin; she usually stays away from products that say “super hydrating,” but she wears this every single day” -This is exactly what I was looking for. I was looking for reviews on this makeup for oily skin and hardly anyone that wears it has oily skin. I’m the same way though, it says hydrating I stay away from it like the plague.
    Heather Scoggins recently posted … Pepto Bismol For Acne

    Reply

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